All posts by Debbie Acebu

4 Things Every Blogger Must Know

The number one rule, when you are into blogging, is to know that the web is a battle place. A place where every blogger is in a competitive mode, competing on which blog wins the heart of the reader and which blog gain more shares and likes. Even SEO Cebu or Manila competes to gain more readers and make their blogs at the top rank of the search engine.

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A tough one, isn’t it?  It is daunting to compete with other bloggers who rank on the top. Perhaps not, when you just understand and know how successful bloggers did the work. It doesn’t need to be that complicated when you try and apply their techniques on how they attract readers and win their hearts.

Topics/headlines

Admit it! When you don’t like the topic, or you don’t like the title of the topic, you would skip it. You don’t want to read it. Who would want to read an article when the headline is not even that engaging? Headlines play a great role in your blog. It catches the reader’s attention. It grabs their interest. Because when they read an interesting headline and got hooked up, they will stay on your blog a little longer.

Don’t kill a good headline by having a long and wordy title because when you do, expect to have fewer readers. There are limitations in composing a good headline. The ideal length of the headlines is only 6 words. But, there are times when 6 words won’t be enough for the headline. You can have up to 65 characters as the maximum before the search engine truncates your blog post’s title.

Another way to attract the reader’s attention is to add numbers or a negative word to your title. With that, the reader will be intrigued by your article. The more intrigued they are, the more they want to stay and read your posts.

Remember, it is just only the headline.  There are still a lot of things to consider if you want your blog to gain more readers.

Contents

The content of your article is the meat of your blog posts. Without it, there is no point of having and making one. Of course, there will always be contents for the people to read. This is where the challenge takes place. You already got the reader’s attention through your headlines, the challenge for you is to make the readers stay and read the whole article.

You already have an engaging topic. And now, you have to make sure that your content will also be as interesting and engaging as your headlines. Writing the content for your blog is always critical. It needs attention so as not to make the readers feel dismayed.

Good blog content is when people can relate to what you are trying to impart through your article. Readers would want to feel the connection between you as an author or a blogger and them. Of course, one way to know what readers want to read is to know what topics that are now trending, the talk of the town (including the social media) or the ins and outs of daily living. And that what makes your blog more interesting when everybody wants to talk about it.

And, don’t ever forget the grammar, the punctuations and the spelling of your words. Having a bad grammar, misplaced punctuations and wrong spellings can turn your readers off. It doesn’t look good on your blog, and it is a must of every blogger to check each word to make sure it is properly used.

If you are not comfortable with self-editing, you can use online editing sites. There will be suggestions on how to make the sentence more understandable to the readers. With that, it will help minimize the grammar errors in your articles.

Share

Publishing your articles on your blog is not just enough. One way to make your blog post noticeable is to share. Because readers won’t make an effort to find and read your blog posts if you don’t share it with your friends or other social networking sites. Sharing is one way to make your blog post be seen and read. Don’t have Twitter accounts, Facebook, Instagram, Tumbler, and other social networking sites? Now is the time you make one.

Sharing your blog posts on the social media sites would be a great help to increase the viewership of your blog. In that way, many people will be intrigued what your post is all about since many would like, share, and tweet your posts. Just be careful about which and what sites you will be posting your blog since there are sites that are not that as noticeable as the other leading sites.

The beauty of sharing your post on the social media is that when you share, there are people who love your post will also share it with their social media accounts. And through that, more and more people will take notice and read your blog.  That is one way to make your blog post rank on the top. The more views, likes, tweets, and shares you have, the more your blog will be placed in the top rank of the search engine.

How do you like it? Great isn’t it? That is why every blogger must share their post on social media to gain more readers.

Update

Constant update on your posts also plays a big role on your blog. Updating may give you more reviews from the bloggers or readers. When you update your posts, people would want to interact with you as the author. Most bloggers or other people who just read your articles may want to comment and share their thoughts regarding the topic. When you interact with them, more and more readers would also love to join the conversations that you have.

A constant update on your blog posts means you are an active blogger. And, that is one way to gain more readers to read your posts. When you do the updates, you might want to tag something from the other sites that can be related to your topic for better and wider information that you can give to your readers.

None of these things should be treated more important than the other, all of them are. In the world where the social media consume much of the time of the people, it is important to share and update. Nonetheless, this might not be possible without truly engaging and interesting article.

Every one of us wants to achieve that momentum in our lives where we can be as successful as we wanted to be. It may be in the field of technology, such as creating a start up link building services firm, or music such as building up a career in it. There are in fact lots of ways to do it, but some of us, especially the Millennials who needed more push and motivation to make this a real thing, should have clearer views on why you should chase the dream.

How do you define success?

As the saying from Tony Robbins goes, “Success is doing what you want, when you want, where you want, with whom you want as much as you want,” there is that itch that comes right out from your gut that makes you agree on it. After all, I guess we are on the same page, right?

To us (or many of us), to be successful is just how Mr. Robbins grabbed the whole idea into a one-sentence streak of epiphany. And by doing so, we should be getting closer to making that move and realizing that dream.

Below are some reasons why being a Millennial entrepreneur is a much more exciting feat than any other 9-5 hour pay job you should have:

You have the passion and the reason to do things.

Yes, all of us might have that. But for a Millennial who wants to pursue entrepreneurship at a whole new level, first and foremost, should know that passion is what should drive you. In addition to that, for the passion to be fuelled and to make it stronger than ever, you should believe in yourself that you have the correct reasons why you wanted to pursue this in the first place.

Success from doing what you want is one reason for you to go on, but that should not be the end goal. Knowingly, success becomes the fruit of doing what you love, out of passion. And by having that in place, you are so far doing it right. Just have the heart and mind to push for it.

You are an expert at something.

This means you have the knowledge to make things better. Being an expert should be something you want to be proud about, but you can be proud about it as much as you want as long as you have put that expertise to good use. People acknowledging your work, I guess, is something one can truly say that his or her existence is as better as not being able to let the world know.

Being expert at something is just the same as saying that you have a creative knowledge and idea to make things go further—better. With this, it aims to be more innovative and to push for others to also learn from you.

 It drives you crazy when you think you can do better.

It is not about being conceited but oftentimes, the righteous selves within us wants to be unleashed because we know something that others do not know— one key you can use in order to lead. As an entrepreneur, you should always find ways in order to be better and be able to help out in the society, in one way or another. By making this as a mantra, you will surely make way to that path of success.

You have the resources. 

Others may have, but not everyone will. If you think you are one of the ‘others’ who has the resources to pursue such endeavour—lucky you. Not everyone who wants to start right away (given with the ideas they have in mind) can’t immediately do so because there are hindrances that can’t be disregarded, but hey, this should not be a reason for you to slack off.

Having enough resources like funding, savings and other forms is a gem for an aspiring entrepreneur because money is a need for you to push through. However, despite not having enough funds, it is a sure ball that there are still other ways you can bargain with.

You want to earn (of course).

Simply put, you want to earn cash. And not just cash, but hard-earned cash! It would not make sense if you want to be an entrepreneur if you don’t have profit. Yet, this thought should not eat you up after reaching that certain kind of success everyone dreams of.

There are others who want to earn enough cash to pay the bills, have a decent meal everyday, a roof under the head and perhaps some wheels for your transfers in meeting clients. And some would want to go places, visit different countries, see the world and still make things happen.

You want to have your own flexible time.

Sure you want to own your time, do what you want, whenever you want to. Having a flexible work schedule is something one would be chasing to have. Aside from that, it also helps to adapt this kind of working lifestyle because it will also be healthy for you, at some point.

And mind you, this is the ultimate dream.

You want to change the course of the world.

Change is something everyone is and will always be dealing with on a daily basis. As an entrepreneur, it is safe to say that you have the world in your hands. You are presented by a lot of opportunities and possibilities and it is your goal how you could ace the game in the industry you are in.

Let us say for example, you wanted to put up an SEO company that normally does link building services among clients’ websites and rankings. It is a very usual feat to do for such nature of company. But in order for you to change the ‘course of the world’, you need to be innovative. You need to come up with more new ways and approaches that will serve what the world needs.

Goals are important, and as far as making ambitions, dreaming big is always welcome. As long as again, you strive hard to make it work and turn it into a realisation. In the end, the world will thank you for doing so.  This is to motivate that anyone with the dream can naturally pursue one as long as you have, again, the reason and passion to make things happen, one step at a time.

Wondering if you can produce more content to increase your site’s performance but have been missing a lot because of too much information? You may even have been jammed by a lot of things online and can’t decide how to simply put the marketing strategy. Well, just like any other SEO company that is aiming for the same goal as you, here are some tips on how to boost your content marketing strategy and make those write ups shareable online.

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Know your audience

Take time to research the demographics of the different social media marketing platforms you will be using to share. Continue to be updated on what your audience interests are, what they are doing and what their needs and wants are. By this, it would be easier for you to create the information you want to give because you now have the idea of what your audience’s continuing needs and interests are.

 

Keep content relevant

Check also what your customers are sharing on social media. By this, you can base your content on what you have extracted from those social media sharing. You can also keep track on what contents to write and to share. Making your content unique is also one factor to make your content strategy even more effective and worthy to be read and shared because it contains your audience’s interests.

 

Constant self-reference is a no-no

Direct your message to your readers to stimulate engagement. Make it more personalized by using the word “you.” In this way, your posts will directly address the interest of your community.  As much as possible, make it to a point that what you have as contents will illustrate the benefits your business has to offer and not just something that tells them what you are and what you do.  As social scientist Dan Zarella says, “Stop talking about yourself.” Instead, “start talking as yourself.”

 

Share what works

Content sharing becomes plausibly effective if you know which works or not. And by this, it would mean creating collaterals that are effective and efficient. Consider also your own time schedule and talents. There are different formats wherein you can communicate your message. Some examples are writing short-form articles, infographics, photographs, short product demos or instructional videos, etc. Choose which format is more comfortable for you which will not only reveal what your business is like, but also on how creative you can get in relaying a message to your readers.

 

Curate

In content sharing, curating can be a necessary way in order to create relevant and shareable articles. It may sound like a lot of work because curating would need a human being to find and read and qualify digital content that is relevant to your readers. There are advantages on why curating is also a good move for a business. It is because in sharing content from others, your audience will look to you as a reliable source for information on a specific topic. Moreover, it would benefit you on broadening the conversation with others within your industry from being a third-party content sharer.

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Write headlines

And not just any headline, but unequivocally humane headlines. There is nothing more notable and read-worthy than a very humane content title. By this, it would mean making topics that are interesting for humans to read like lifestyle, food, home, news, business or technology and relationships, the least. These are primarily categorized as highly shared topics because they tend to be very ‘human’ by nature.

Topics that discuss ‘what we eat’ or ‘how we live’ make up a huge portion of what we share online. And that is a challenge for content marketers to begin directing headlines in that direction.

 

Measure emotional value 

Emotions are what best triggers a human’s interest. Contents that contain such emotion-driven words or images prompt your readers and may allow them to share these to their friends which can be of good use or to let them share the same emotion inflicted upon them. More so, measuring the emotional value of your contents would help you know which and what kind of contents you should focus on and write about.

 

Content can be properly viewed

Contents, in this case, should be properly viewed in such a way that it can be accessed across different platforms and devices. Most web traffic is now coming from mobile devices, but sometimes—if not all—content does not look good or convert well for mobile visitors. Hence, it should be noted that your website content should be optimized for smartphone and tablet devices, so that readers can effectively consume the content.

Responsive design is one solution to this kind of problem. With regard to website ranking in search results, it is important to take this into consideration because Google is now including this standard for mobile user experiences. So if your site is not providing users with a great cross-platform experience, you may be putting your site at risk of losing Google ranking as well as prospective customers.

 

Make navigation easy

Users should be able to easily navigate around your website and quickly find what they are looking for. Navigation is one key feature a website could probably make or break its statistics. It enables the readers scan through your website, read from left to right, top to bottom and see what they can benefit from your website content presentation. With just a few clicks, probably made the experience worthwhile for the readers, which means, sales.

 

Tell a story 

Telling a story may be as easy as 1, 2, 3 but doing so would mean making it interesting. You can present your product by making a brief story of how customers would solve an on going problem with your product by doing it in a creative way.

 

Provide product reviews

Customers would love to read legit product reviews especially when they are looking out for more details on how they could benefit from your products or services. Provide a platform that makes it easy for visitors to access product reviews and comparisons.

 

You should be trustworthy 

Your site visitors would want to know that you are a trusted business. By this, it would also mean a lot for your readers if they see customer testimonials on your site that would speak highly about your product and services.

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Quality over quantity

This is pretty much explainable. Although sometimes, contents are just being disposed with no further research and are written without pure depth and for content’s sake, which is pretty much a flawed approach. More pages or copy does not equate more traffic, engagement or sales. What’s important is your content delivers value (whether informative or pure entertainment) to your consumers, and therefore your brand.

 

Brand your content 

Your contents should say a lot about you, even if it only means having an infographic or an image or a video that is being shared. Make it to a point that your content associates and at the same time, complements your business’ brand. And with that, it would not only mean having being remembered, but also, allowing your readers, consumers and your audience that it is you they are reading, sharing and talking about.

Social media has become part of every digital marketer’s language and it is inevitable not to include it as a tool for advertising. And it so explosive that it creates a chain like debris falling from the sky. Sure enough, social media can be accessed anywhere through smartphones and mobile apps. Individuals and even digital marketing agencies use this strategy in order to create desirable rankings for companies they are working with or to extend their networks.

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Reinforcing your knowledge on why social media can bring you to greater heights by recognizing these things can help you maximize your digital marketing options to produce a desirable and meaningful outcome.

Everyone is using it

Well, mostly. And when we say ‘social media’ the thing that comes into mind by most of us is Facebook. Yes, surely it is. And it has been creeping up unto most users. Teens are knowingly hooked into it but did you know that most adults are into social media as well? And with this, it has been considered among businesses to invest more on social media marketing because of the different types of people involved, not mentioning the number of users they can reach.

Helps you deliver customer service

Real time communication is essential for a business to thrive. Through this, customers will be addressed immediately if they have any concerns regarding your product. Having this kind of communication can not only gain you happy clients, but satisfied ones as well. If you go all the way from not just serving them through your product but through your service such as communication, then you will be able to gain trust from your customers.

And this is how social media works, it can help you connect and know the needs and wants of your clients, even if they are miles away. Who knows, you might get more customers if one or two of them gets satisfied and will have you broadcasted all over the Internet due to your fast and excellent service.

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For branding purposes

The social media can be one tool for your company to establish that brand image you want people to see from you. It can help you build your brand identity thus creating awareness among your customers about you. This would help your business become something people can relate into depending on their taste and personality.

By creating an emotional connection and some character with your customers, in turn, these steps will become effective and can help your brand stand out from your competitors.

Manage your reputation

Nowadays, people get so cautious about posting things, statuses and images on their profile pages because of the fact that people may be offended or may cause negativity among the online-sphere. Companies do this too in order to protect their reputation.

Managing your reputation online is such an integral part in any marketing strategy. And with the help of social media, it can provide you with a fast and effective way to maintain this. In dealing with sensitive comments and complaints, you can make instant feedbacks to your customers, which demonstrates a high level of customer service, which can diffuse negativity and resolve issues that the customer may have.

Keeps user engagement

Not only individuals who want to connect with their families and friends can use social media to get themselves engaged into each other’s lives, but also businesses. User engagement can be done over the Internet especially for businesses who want to connect with their clients. In order for this method to click, you can create some interesting posts on your social media accounts like images that may stimulate humor or could allow your users to share what they think about something you have posted.

You can always tell a story

Through social media, you can share anything you want. But that always depends on the audience you have and the type of person or business you are. Of course, it is also necessary to share a story to people; you might be interested to share to them how you started as a company or what your new products are.

Storytelling is one of the easiest ways to have an audience and social media can be a way for you to unleash those powerful and intriguing words to convey a notable message. Just keep in mind that it is better to keep it in a simple yet detailed way as not to bore your readers.

Obtain real customer insights

Insights and feedbacks are important results that can be obtained through social media. And these are significant in every business to know what marketing strategy they could do next. Social media makes an avenue for such feedbacks—well basically it really is an effective tool to be used for giving out reactions to anything—as well acquiring knowledge from these customer insights.

These insights can drive the development of your business’ social media campaigns and shape strategic decisions, which helps you make your website contents and product or service offerings more attractive and relevant to your customers.

It also makes it quick and easy for businesses to obtain feedback from customers through social media and will give you a clearer idea of brand sentiment and help you identify common points you can address to. 

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Increase brand or business trust

By being proactive and visible on your social media sites, this is one criteria a customer often finds for a business or brand to be trustworthy. Customers often find it overwhelming whenever they see alternatives that they can choose from. Moreover, because of those alternatives, customers want an easy way to authenticate a business that they are dealing with especially if it is a first.

Your social media activity makes it a trigger for potential customers to build their trust on you because they can see that you are always updating your accounts or social media sites. This means that customers are more at ease to know that you are active online, giving them signals that you care about them and once anything goes wrong, it will be easy for them to contact you. Plus bonus points for always being functional online!

Great way to promote your content

This is basically the bottom line of having a social media account. Not only in terms of SEO this shows how important content marketing is but also is a way to attract new customers. Social media helps increase awareness to your potential audience and can in fact be a way for your business to be recognized.

 

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