All posts tagged SEO Company

“The best thing you can do to help others take responsibility is to authentically practice the behaviours that you want others to practice.” – Dr. Michelle Reina

Being a leader is a lot of work. When executed correctly, then you would make a great team. But when a leader does not pay attention to the needs of his team, then the expect the opposite. Even a competitive business such as SEO Company, leaders make sure they know and understand what a team needs to establish trust and momentum. But then again, it is not that easy.

The job of a team leader is not just about understanding or helping his/her subordinates. But also, he/she must be reliable, credible, and committed to working hard for the team’s growth – that makes an effective leader. To give you more of it, we list down some ways on how to gain team trust and momentum.

  1. Reward To Performers

“You have to create a culture where everybody has an opportunity to be recognized.” – John Mackey

You do know your team is working. They do the tasks you asked them to do and finish it on time. But the question is; which of them is dedicated enough to do his/her tasks well? Who is that certain person who would go beyond what you expect them to do? Who is that one person that makes sure that everything he/she does would excel? These people are worthy of a reward.

Acknowledgment for their hard work probably would do. But as a leader, don’t limit your reward. Think about what makes them happy, excited or feel motivated to do their work even harder. SALARY perhaps?

  1. Protect Your Team’s Time

“Business is about people, and your reputation is built on how you treat people.” – Bruce Rauner

As a leader, you are well aware that time management is important. However, you may not realize that sometimes you have been using their time in an impractical way. For instance, you called them for a meeting, and yet your agenda is so simple that you can just inform them through an email. Think about how many minutes would it take for them to assemble in the conference room. Think about their feelings whenever you called a meeting. Not thinking about these things can ruin their productivity.

Additionally, if you want to call a meeting, make sure to create a timeline on the things you want to discuss – a new project perhaps. It is in this way where you can deliver all the important things that needed on a new task or project in an easier and faster way.

  1. Encourage Efficiency and Communication

“I wouldn’t ask anyone to do anything I wouldn’t do myself.” – Indra Nooyi

Keep in mind that a successful business would depend on how you act or work as a team. However, you can never create a strong team when you lack efficiency and communication. Is your team competent enough? Do they have the ability to excel in their field of expertise? Are they effective enough to execute a certain task or project? Knowing and understanding their unique capabilities is crucial when you want to create a great team. But you cannot achieve a desirable outcome when you do not care to communicate.

It is in an effective communication where you can get to know more about your members. You may want to ask them on what part of the task do they find it easy or difficult. A simple question with a simple answer can create a big difference on the productivity of your team. That means, in everything you do, try to communicate and help each other succeed.

  1. Provide Clear Role Definition and Project Direction

“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” – Howard Schultz

No matter how competent your team is, if the members do not understand their respective task, then you are still bound to fail. That means, it is the job of the team leader to provide his/her members a clear definition of a specific task and project direction. Do not leave your members hanging and wondering what role should they take to achieve the right result. Keep in mind that your business or company is at stake. So, you better be serious in clearing up any misunderstandings and confusions.

Needless to say, having a clear role and project direction does not just save your business from any disasters, but also helping your teammates feel ownership of their work and responsibilities. Not to mention, the feeling of accomplishing a certain task that he/she excel.

  1. Provide a learning environment, not just lecturing

“Your words and deed must match if you expect employees to trust in your leadership.” – Kevin Kruse

Sometimes, a leader should also try to put on the shoes of their subordinates. Think about how would they feel whenever you keep lecturing them about something all over again. Think about the things you sometimes do that irritates them. You probably not aware of it, but there are times your team may not be as productive as before considering these issues. Keep in mind that your team would also get tired of being told what to do. Why not try to create a learning environment? They do not just learn something you, you can also get an idea for your next project based on their opinions and suggestions.

An effective leader should cut the distance between his/her teammates. Work on and enjoy every task together. If there are any confusions about an individual process, then simplify it for them. If you learn something from reading or based on experience, then care to share it with your team. Or even do some team building to learn more and new stuff. It is in this way you can gain their trust and momentum that you certainly are the right leader for the team.

Final Thoughts:

Although being a team leader is a lot of work, it is not that hard to execute and be an effective leader. The effectiveness and productiveness of each team member would also depend on how you motivate them to work hard and excel in their respective task. Again, maintain a strong intra-team communication to achieve the desired outcome.

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50 Quotes to Inspire Great Teamwork

There’s a big difference between working alone and working on a team. For entrepreneurs, working with diverse people with different life and work experiences is an advantage. But unless leaders are committed enough to create an effective teamwork, the team will never get the desired outcome. Even an SEO company aims to form a strong team to work together to achieve a common goal, vision or project.

An effective teamwork is both simple and difficult at the same time. One thing that helps them is to be motivated and determined enough to achieve and have a guaranteed SEO for their clients. And to get you motivated, below are some quotes to inspire you to work on a great team.

  1. “Unity is strength. When there is teamwork and collaboration, wonderful things can be achieved.” – Mattie Stepanek

  2. “Collaboration allows teachers to capture each other’s fun of collective intelligence.” – Mike Schmoker

  3. “The best teamwork comes from men who are working independently toward one goal in unison.” – James Cash Penney

  4. “Teamwork makes the dream work, but a vision becomes a nightmare when the leader has a big dream and a bad team.” – John C. Maxwell

  5. “When you form a team, why do you try to form a team? Because teamwork builds trust and trust builds speed.” – Russel Honore

  6. “We talk a lot about hope, helping, and teamwork. Our whole message is that we are more powerful together.” – Victoria Osteen

  7. “The speed of the boss is the speed of the team.” – Lee Iacocca

  8. “Coming together is a beginning. Keeping together is progress. Working together is success.” – Henry Ford

  9. “Teamwork makes the dream work.” – Bang Gae

  10. “Alone we can do so little; together we can do so much.” – Helen Keller

  11. “The strength of the team is each member. The strength of each member is the team.” – Phil Jackson

  12. “A successful team is a group of many hands and one mind.” – Bill Bethel

  13. “If everyone is moving forward together, then success takes care of itself.” – Henry Ford

  14. “Remember, teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability.” – Patrick Lencioni

  15. “I invite everyone to choose forgiveness rather than division, teamwork over personal ambition.” – Jean Francois Cope

  16. “Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” – Andrew Carnegie

  17. “Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.” – Vince Lombardi

  18. “Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan

  19. “None of us is as smart as all of us.” – Ken Blanchard

  20. “To me, teamwork is the beauty of our sport, where you have five acting as one. You become selfless.” – Mike Krzyzewski

  21. “It’s hard to beat a person who never gives up.” – Babe Ruth

  22. “Trust is knowing that when a team member does push you, they’re doing it because they care about the team.” – Patrick Lencioni

  23. “On our own, we are marshmallows and dried spaghetti, but together we can become something bigger.” – C.B Cook

  24. “Great teams do not hold back with one another. They are unafraid to air their dirty laundry. They admit their mistakes, their weaknesses, and their concerns without fear of reprisal.” – Patrick Lencioni

  25. “The greater the loyalty of a group toward the group, the greater is the motivation among the members to achieve the goals of the group, and the greater the probability that the group will achieve its goals.” – Rensis Likert

  26. “We = power” – Lorii Myers

  27. “We’re a team. It’s part of our job to help each other out, and to forgive each other quickly. Otherwise, we’d never get anything done.” – Jeramey Kraatz

  28. “The second you make it all about you, is the second you’ve already lost. It’s about people – it always been and it always will be.” – Chris Hill

  29. “Progress has a steep price. Success has an even steeper price. Your team won’t be willing to pay it if you aren’t willing to pay it.” – T Jay Taylor

  30. “There is no need to tell someone how to do his job if you have properly trained your team.” – Dick Winters

  31. “Forget what we become; what matters is what we’ve become, and our potentials to overcome.” – Aniekee Tochukwu Ezekiel

  32. “Teamwork builds trust and the trust build growth.” – Nazim Ambalath

  33. “The individual great spirit and great efforts create a great team.” – Lailah Giffy Akita

  34. “You may have the right idea to work on, you may have the right time to start, you may have the right resources to boost, BUT unless you have the right people, you’ll never succeed.” – Rateb Rayyes

  35. “We all cannot do everything or solve every issue.”It’s impossible”, however, if we each simply do our part. Make our own contribution, regardless of how small we may think it is…together it adds up and great things get accomplished.” – Mark W. Boyer

  36. “Every successful start-up is built on four pillars. Team, idea, passion and representations.” – Aayush Jain

  37. “All are one unless and until they are asked to work together to achieve a noble goal one.” – Anuj Somany

  38. “Teamwork is so important that is virtually impossible for you to reach the heights of your capabilities or make the money that you want without becoming very good at it.” – Brian Tracy

  39. “Good teams incorportate teamwork into their culture, creating building blocks for success.” – Ted Sundquist

  40. “Teamwork is the secret that makes common people achieve uncommon results.” – Ifeanyi Onuoha

  41. “The ration of We’s to I’s is the best indicator of the development of a team.” – Lewis B. Ergen

  42. “It is literally true that you can succeed best and quickest by helping others to succeed.” – Napoleon Hill

  43. “A group becomes a team when each member is sure enough of himself and his contribution to praise the skills of others.” – Norman Shidle

  44. “People achieve more as a result of working with others than against them.” – Dr. Allan Fromme

  45. “Interdependent people combine their own efforts with the efforts of others to achieve their greatest success.” – Stephen Covey

  46. “The nice thing about teamwork is that you always have others on your side.” – Margaret Carty

  47. “A leader must inspire or his team will expire.” – Orrin Woodward

  48. “Bad attitudes will ruin your team.” – Terry Bardshaw

  49. “Everyone is needed, but no one is necessary.” – Bruce Coslet

  50. “With an enthusiastic team you can achieve almost anything.” – Tahir Shah

Final thoughts:

There’s nothing more effective than achieving success with your team. If you think that you’ve been slacking off lately, then you might want to go back to these quotes above to keep you inspired and motivated to do your work productively.

Anatomy of a Landing Page That Converts

Businesses create their official websites not just for the sake of displaying online credibility but more like attracting potential customers. Ultimately, the sale is the goal of any venture, and in this digital age, boosting your online presence has proven to be an efficient method to go about this.

However, attracting customers is a whole new, different challenge apart from the setting up of the website itself. It’s a combined effort of marketers and web designers to make sure that what they post online can captivate the eyes of their market.

Landing page exists to do just this. Hubspot defines this as ‘any page on the web on which one might land that 1.) has a form and 2.) exists solely to capture a visitor’s information through that form.’

Marketing experts have their strategies for creating this, but the following are the most common items that make up the anatomy of a landing page that converts.

Unique selling proposition (USP)

This is where you feature a single factor that you can give to your visitors. It includes a killer headline, the supporting statement of a product, offer, or service and a closing argument. It’s basically what gives your readers the needed ‘pull’ to continue looking into your promotion.

Specific benefits of your offer

Once you’ve successfully attracted people through your killer headline, you need something more concrete to convince them that yes, they must consider buying your product. This is where the list of benefits comes in handy.

Effecting landing pages make use of bullet form to highlight the best qualities of the offer and explain its details.

Captivating image / video

Even before one spots text, an image or video already serves as a determining factor whether or not your page deserves attention. This is because a human brain is wired to process images faster than plain letters or words.

Use an image that represents the item you are offering. It must have a high resolution and should ideally be able to present multiple sides of a product for your potential customers to examine. Remember that online shoppers have no way of examining the product in person so your featured image should provide ample of ways to get a grip of the product from their devices.


Featuring actual testimonials from satisfied customers will boost the credibility of your product. It’s a natural tendency for people to find some social proof before buying an item online. If they see a lot of individuals dropping positive notes on a service, then there’s a higher chance of converting them to buyers.

Trust symbols

This is more or less relevant to testimonials but more authoritative in nature. Any recognition from organizations, authority website and even the government belongs here. You can place the logo or badge of these agencies proving the specific recognition you received.

Map / Navigation

Now that it is possible to directly provide a Google Map link to your landing page, there is no reason why you should miss the opportunity. Some customers are very critical when it comes to online stores, and they want to check if you have some offsite office or shop that they can visit.

With this navigation section, they do not need to search manually for your location.

Review links

This is optional, and some marketers would not suggest this especially if your landing page is already packed. However, if the quality of the reviews posted on a different website will help boost your credibility then why not? Just make sure you do not flood your page so much with links.

Choose the best ones and provide two or three different links that customers could check.

Delivery options

This applies to landing pages featuring a particular product. Customers who prefer shopping online are either too busy to make an actual purchase from your shop or just want to rid themselves of the hassle by direct shipping.

It’s best to include the options available for them. Frequently asked questions like the turn-around time or fast delivery service should also be present.

SEO keywords & accurate grammar

No matter how captivating your landing page is, it will not be effective if your grammar and choice of words aren’t that powerful to promote the product. This is exactly why SEO company specifically hire content writers to craft convincing copies fit for the language of an individual target market.

By combining accurate grammar and optimized keywords, enterprises can reap the full benefits in the form of increased page visits from an organic audience.


Last but not the least is a strong CTA (call-to-action). Now that you have already given the gist of what the product is all about, it’s about time that you help your customers decide on what to do next. Call-to-action is created for this.

Commonly used ones include:

•    Buy Now!

•    Get (amount) percent discount NOW!

•    Join FREE for a month!

•    Give (product) a try!

•    Claim your free trial!

•    Grab the template!

One thing that is also common among these CTAs is the urgency that they project. As a marketer, you  don’t want your customers to be putting you aside ‘for later.’ The landing page is designed to convince them that getting your item has to be done NOW or else….

Effective CTAs encourage customers to make the next move because they feel like if they don’t, they might be missing something very crucial. Experts say that if you can’t make your audience say ‘yes’ to your CTA, then they will most likely find someone else who can offer them something better.

Landing pages are more complicated than what you see on the outside. It requires a lot of planning and few trial and errors before one creates something that is fit for the message they wish to send across.

Moreover, you are not the only one fighting for the attention of your audience. If you don’t craft a knockout landing page, they will sooner or later find another option that could capture their attention.

Try to reassess the current on you have. Is it composed of the factors we mentioned above? Lastly, if you see the call-to-action, will you be encouraged to click?



“100,000 police-reported crashes are the result of driver sleepiness every year.”National Highway Safety Administration
This and more societal issues has been linked to insufficient sleep among adults both male and female. Over the years, experts have conducted various researches to prove the direct relationship between the amount of rest one gets at night with that of their overall work performance during the day.

In a research conducted on 7, 428 employees across the United States, a stark 23% have been reportedly experiencing insomnia for at least three times a week. This was way back 2011, and considering the increased number of factors that distract adults at present, we could just imagine how the results would have doubled, even tripled in various business hotspots as of today.

People who have trouble sleeping eventually find themselves having some issues as well at work. Compared to employees who get sufficient amount of sleep, insomniacs are more likely to miss deadlines and even absent from work.

Below are 6 of the most common ways by which the lack of sleep can be detrimental to your job productivity:

It can potentially lead to headaches and migraine.

AHS (American Headache Society) President, David Dodick, MD once pointed out that sleep disruption is among the ‘most important migraine triggers.’ While no precise explanation directly links sleep to headache pain, research has proven that the two have a tendency to go together.

For employees who regularly work at fluorescent-lit cubicles, this can mean a terrible thing as headaches and migraines impede one’s ability to think straight and focus on the tasks at hand.

It impedes creative thinking.

Whether you work in a technical industry like an SEO company or something creative like web design and content writing, creative thinking is a vital thing. It’s the primary factor that spurs original ideas and is a huge requirement for any industry competing with tons of other ventures.

A person’s brain is wired to produce all of those brilliant thoughts, but only if it’s at its best. Lack of sleep, especially for consecutive days, tires the brain, eventually affecting its ability to create and innovate.

It affects your relationship with your colleagues.

“People who have problems with sleep are at increased risk for developing emotional disorders, depression, and anxiety,” says Dr. Lawrence J. Epstein, MD, instructor in medicine at Harvard Medical School.

This statement is backed up by the research of the University of Pennsylvania who had some subjects limit their sleep to 4.5 hours a night for whole week duration. The results showed these topics exhibiting increased feeling of stress, anger, sadness and mental exhaustion.

In any office setup, this finding could mean a significant blow to the healthy relationship exercised by the employees. Anyone who starts to feel distressed could potentially go off one someone, which can, of course, put a rift in the involved party’s professional relationship.

It impairs your attention and decision-making skills.

If you ever found yourself having serious troubles focusing on one thing, then putting off those distracting items such as social media and email could help. However, doing so isn’t much of a guarantee that you can automatically switch on your focus back to normal.

In a lot of cases, the reason behind the inability to keep one’s attention intact is the lack of sleep. Once focus is affected, decision-making skill is also compromised. If it continues, the result can be a rapid decline in a worker’s productivity – something which is a reasonable ground for termination on worst case scenario. Admittedly, we all don’t want that happening.

It impacts learning and memory in a negative way.

A human brain has this so-called ‘brain wave ripples,’ an event that is responsible for collating memories from the information received in your hippocampus. According to a 2009 joint American and French research, these ripples happen during the deepest part of your sleep.

In other words, suffering from frequent sleep disruptions is ultimately detrimental to your brain’s ability to store valuable information. At work, this is a tremendous setback considering the natural need to organize and remember tasks.

It reduces your immunity.

“The more all-nighters you pull, the more likely you are to decrease your body’s ability to respond to colds and bacterial infection.” – Diwakar Balachandran, MD, Director of the Sleep Center at the University of Texas M.D. Anderson Cancer Center in Houston.

A human’s immune system is rather complicated, and it functions to protect us from a lot of external invaders like viruses, which could harm our body. Research has linked sleep deprivation to the weakening of a person’s immune system, therefore opening you up to more harm. Unless you want to be flagged for constantly being absent at work because of sickness, getting sufficient sleep for about 7 hours in average is highly appropriate.

Companies across different industries require their employees to be as productive as they can while at work. It’s understandable considering the high market competition in business. For employees, this means being more responsible for their health and making sure they have ample of energy to deliver what the company expects from them.

Sleep doctors and researchers recognize that there are people who have troubles getting themselves to sleep, and it’s good to know that there are proven-effective techniques to help you become more comfortable during bedtime. For starters, we have the following:
• Dim the lights in your room.
• Turn off all electronics or devices that may distract you.
• Try aromatherapy.
• Take a warm bath before hitting the bed.
• Relax your body.
• Read a light resource like short stories. Even children’s book will do.
• Change to comfortable clothing.
• Invest on quality bedding.
• Be mindful of your sleeping posture. Be sure you have your whole body in a relaxing position.
Staying productive requires discipline, and it’s our responsibility to determine something that’s affecting it while we are at work. Keep your productivity level up by getting enough sleep.

Don’t undersleep, never oversleep, and settle for a healthy 7-8 hours night rest!

seo company

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We all love ourselves some guru, and for us, it’s Neil Patel. In one of his articles, Neil talks about the times when a company must absolutely hire an SEO consulting services. It may not necessarily be an agency; it could be an in-house SEO. Then again, Neil also shares insights on why you must not hire your own SEO experts, that is, in-house. Here’s our take on these issues.

When do you need the help of an SEO company?

1) While planning a website

Is your company planning to launch a website soon? Some experts such as Bruce Clay advocates as early as 2012 the need for SEO web design. Yes, there is such a thing. A website that is built from scratch should be also optimized from scratch. While there could be some conflicts regarding structuring and programming the site, a website that is optimized from the ground up performs best SEO-wise.

Unfortunately, not all companies fail to realize this. The most often route taken is designing and developing the website before optimizing it instead of optimizing the design first before it should be developed. Since the website will be optimized eventually, there is the apparent redundancy in cost. Thus, for seamless integration, SEO must be considered early on the planning stage.

A website is an essential aspect of any digital marketing strategy. There is no single digital marketing campaign we’ve encountered that doesn’t involve a website. Even the content marketing is funneled down to and through the website. Website development is inescapable, and so does website optimization from the bottom up.

2) While redesigning a website

A website redesign is almost always considered due to performance issues particularly those that are hurting the user experience (UX). Come to think of it. You won’t be redesigning your site if it is performing to every expectation, right? However, a website redesign is a black hole that sucks whatever ranking and traffic you have built over the years. Would you risk losing such because of a redesign? Definitely not!

SEO should be your number consideration at this point. The experts can conduct a thorough website analysis specifically identifying which among the pages will be affected the most. The covers all aspect of SEO from inbound links to images. Afterward, the expert will come up with recommendations that can be integrated into the redesign. They call these technical SEO.

If you are thinking of doing it on your own, don’t. You cannot wing it; let an SEO company help you with this one the way you would commission a web design company to redesign your website. Just let them do what the SEO company does best. You might be surprised to know just how un-optimized your website is.

3) While recovering from a penalty

Most of the website owners only approach an SEO company when their sites were hit with a Google penalty. A sad truth. Although some site owners would learn a link building strategy or two, they don’t know any better. They won’t know that what they are doing is actually against the guidelines set by Google. In fact, some website owners don’t even know that these guidelines exist.

Recovering from a penalty, regardless of its severity, can take up to 9 months or even more, depending on the strategies and tactics employed to ‘clean’ the website. The fact that websites heavily rely on traffic to rank high cannot be emphasized enough. Technically, your site will receive low traffic volume if Google de-indexed the site. Now, you are seeing the criticality of recovering from a penalty.

The question now is if you are responsible for the de-indexing of your site, should you be the one to recover your website from the penalty? If you insist, you can do it on your own. However, don’t expect any immediate result more so if you have no idea whether the strategies you implement are effective enough to remove the penalty or not. That’s the main difference unlike when you hire an SEO to do the recovery for your website.

4) After conducting a search

That’s very simplistic. Nonetheless, what we mean is if you are doing a simple keyword search and you cannot find your website on the first page of the search results page and not even on the fifth page, then you are definitely doing something very wrong. It is either you are targeting the right keywords, but your website is ranking for the wrong keywords or that you are targeting the wrong keywords. Period.

There are two things that are evident; one, your rankings are declining and two, your traffic volumes are declining as well. These are just two of the things that SEO experts have learned to deal with with utmost eagerness and urgency. Why? Because every single traffic that your website is not able to convert is a lost opportunity. Adding insult to injury, you are losing each of them to your competitors.

Further, there are also two things that an SEO service provider possess namely recommendations and deliverables. Again, after conducting an SEO audit, the SEO specialists will give you a list of recommendations on how to improve your websites along with the target deliverables and timeline. If you or you will allow the agency to do the changes for you, then there is no reason your website should not rank in the very near future. A quality SEO company can rank your website in just three months.

Now, you can see clearly why you should not underestimate the importance of hiring an SEO agency and SEO per se. An agency is there to help, not to scam you. And don’t you ever believe the most common misconception that SEO is dead because it’ll never be; it’s so alive otherwise you won’t be here reading this article. There could be some changes in terms of algorithm updates as Neil points out. However, the core of SEO will remain the same for the years to come, and it’ll only get stronger as competition gets tougher.

How Much Time Do You Really Need to Do SEO?

how much time do you need to do seo

Search engine optimization (SEO), which some of you dread (of course, we know), seems like a daunting task. Well, it doesn’t seem so because it is really daunting. If you aren’t doing SEO yourself, you might not understand the dauntingness (love this word) of it all. This is particularly if you are letting an SEO company to do all the optimization works for you, which is completely a-okay.

Lucky for you, but if you want to know what you are paying for the man-hours involved, here’s a simple walkthrough.


The simplest answer

To answer the question, you will need A LOT of time to do SEO.

SEO is a multi-factored activity. It also depends on what optimization works your company needs. For example, a website that is nowhere near the top 10 search engine results page (SERP) requires more time than a website that is already ranking on positions 11 to 20 for specific keywords. These are your factors; I haven’t mentioned competition yet. Definitely, at least one of your rivals are implementing their own strategies. Likewise, the competition against top ranking keywords is another story.

Thus, an answer applicable to all companies is difficult to come by. All we can say is… it depends.


The work required

There are three major opportunities to optimize a website and each opportunity involves man-hours of its own. These are on-site, on-page, and off-site.

On-site SEO


On-site optimization always starts with a website audit to determine how it is currently performing SEO-wise. Optimizers need to know how does the website appeals to both users and bots. A thorough audit will be the foundation of the future improvements on the site so this must be taken seriously.

Among others, the tasks involved are:

  • Analyzing the site speed
  • Checking the keywords used
  • Conducting a keyword research
  • Analyzing the link profile (internal and external)
  • Analyzing the navigation (if the site is intuitive)
  • Checking if the site already includes micro formatting (URL, logo, and other markups)
  • Analyzing contents including structure and duplicate
  • Identifying errors (i.e. broken links, missing pages, bad codes, heavy images, etc.)
  • Checking the sitemap
  • Checking the social media activities (i.e. social widgets installation and placement)
  • Checking the site’s mobile-friendliness
  • Checking the site’s overall security
  • Checking Google Analytics and Google Search Console (formerly Google Webmasters Tools) implementation

Estimated time: 8 to 40 hours

* More man-hours will be needed if the website will require a redesign

On-page SEO

On-page SEO forms part of the on-site SEO. It’s just that the former is taken on the page level while the latter is considered on the site level. The tasks involved are:

  • Checking the tags (i.e. title, meta, header, image alt, etc.)
  • Checking whether each page has unique tags
  • Assigning landing pages or creating new ones for each keyword

Estimated time: 8 to 16 hours

For these on-site and on-page SEO, it would be much better to check this checklist so you’d really understand what needs to be done.


Setting up the SEO campaign starts with the implementation based on the results of the audit. The tasks involved are:

  • Implementing recommendations based on the analyses

Estimated time: 16 to 40 hours


After completing the initial setup, period checkups must be implemented. Adjustments must be made based on the results of each checkup. If any issues arise (major and minor), troubleshooting is required as well. Specifically, the tasks involved are:

  • Checking Google Analytics and Search Console
  • Measuring the campaign
  • Analyzing for improvements
  • Troubleshooting based on the recommendations
  • Preparing ranking and traffic reports
  • Drafting new recommendations based on the reports

Estimated time: 4 to 8 hours per week

Off-page SEO

Off-page SEO are optimization efforts performed beyond the site. Nevertheless, this aspect of SEO comes in various forms and completely depends on the extent that you want to invest on it. These are tactical and yet technically optional. The tasks involved, but are not limited to the following, are:

  • Building and earning links
  • Promoting contents on social media
  • Doing other peripheral SEO strategies

Estimated time: 12 to 24 hours per week

Content development

Content creation is another daunting task and an ongoing one at that. Writing a blog post, press release or article may seem easy, but it is not. The amount of research involved alone may discourage you. Alternatively, you can outsource content writing to a service provider. In this way, you may focus on other more important things to do.

Estimated time: 4 to 16 hours per week


A basic caveat

In every task, you may use a tool, but be careful what you use. Basically, the use of tools is subjective. There are hundreds to thousands of SEO tools and apps online; it’s up to you to choose which one you think is the right fit to your purpose. [Notice that I said ‘the right fit’ not ‘the best tool’ because all of them claims to be the best. Pun intended.]

For best results, try using Google’s products (Google Analytics, Google Search Console, Google Trends, Google Keyword Planner, etc.). They’ll tell you what to do exactly. We use this tools for our audits as well as other tools online such as Screaming Frog and Moz.


The plausible timeline

Month 1 – Audit and analysis

An entire month will be devoted to analyzing the website and its current strategy. Recommendations must be made based on the analysis. It is possible to conduct the analysis and technical changes within a month.

Month 2 – Technical SEO

Again, the technical changes may have already been implemented by this time. If the website requires more than just simple coding tweaks, this can go on for at least 2 months. That’s why it is advisable to consider SEO when developing a site from scratch or during a redesign. Nevertheless, while technical SEO is on the works, building contents and links may start now.

Month 3 – Content development

Once everything’s implemented, the foundational works such as creating contents may start now. An entire month might be needed, but this will still depend on the types of contents that you want to be created. If you’ve started publishing contents on the second month, you might be seeing results on the end of the third month.

Moreover, the succeeding months must be devoted to ongoing content creation, link building and technical optimization. You have to do this to improve your search performance to the tune of #1 position. Yes, aiming for that position is hard, but no one says that it’s impossible.

To put things in perspective, you need to invest 32 to 96 hours to do the groundwork and another 20 to 48 hours per week to do SEO. So, that’s really a lot. Again, you may do it yourself, hire an in-house SEO specialist or outsource to a local SEO company. It’s your call.


Inc | Hobo | SEOMark | Forbes | Search Engine Watch

How to Find Blogging Ideas

Blogging for search engine optimization (SEO, for brevity) is not at all straightforward and direct. In fact, it can be rather complicated. It is not always easy to do and it is not always as effortless as bloggers and writers alike want it to be. There are days wherein you hold all the ideas in the world and nothing seems to stop you from writing. But there are also days where your mind would be blissfully blank and ideas are not as plenteous as they should be.

These are the days where bloggers and writers torture themselves for hours thinking about an appropriate topic that they could write about. And these are the days wherein a writer’s block is the most dreaded predicament. However, it is a common erroneous inference when people think that it is difficult to write and that this is the main reason for encountering a roadblock in writing.

No. Writing is a relatively easy task. but finding topics is rather arduous. Most especially, if you need one that fits your keyword best and if you have a certain quota of write-ups as well as a designated word count to make, it’ll be even more complex for you. This is why writers and bloggers alike who get rather commonplace keywords (or even ones that do not get any at all) for their blogs write fast and publish their articles well within the time frame given to them.

Still, for those writers and bloggers who write articles for an SEO company that specializes in link building services, finding a topic is rather taxing. This is precisely why finding blogging ideas and topics that are especially fitting and appropriate to your keyword is akin to finding the Rosetta stone.

However, with the world in your hands at the tap and click of a finger, finding relevant information to your keyword or topic should not be so difficult. This is a common oversight most bloggers and writers have. This is because even if you are granted unlimited access to various information online, more often than not, finding one that is appropriate to your theme, your keyword and your blog is similar to winning the lottery – chances are slim. Additionally, you have to scour through millions to billions of relevant information online in order to craft the perfect article. Let’s face it; you just do not have that kind of time.

If you are a writer yourself who encounters this kind of problem every single time you are given a new keyword or a bunch of keywords that are rather uncommon, then this article aims to help you. This write-up aims to walk you through the different ways that you could potentially find blogging ideas for your next article.

In this post, you will find different ideas on how to do just that. However, before that, here are a few tips that should aid you in maximizing every blog topic generation technique offered in this post.

  • Synonyms and technical terms from successful posts and pages are your friends. Make sure to include them in your article as this will help improve your page’s relevancy and search ranking potential.
  • Instead of focusing on the target keyword of a relevant post, understand the topic being discussed instead and craft a comprehensive post from that.

Now let’s discuss the different ways to find blog post ideas.

1.)  Utilize and exploit the success of other website’s pages

This one is fairly straightforward. Most bloggers and writers are already using this technique currently. Additionally, this is one of the easiest blog topic generators. By getting inspiration from other brands’ successful posts or pages, you can tap into their success and generate convert-ready traffic. This is because these pages already successfully brought traffic to their blogs and has traction on other blogs. That’s why, you can be assured they have potential in sending organic, social and referral traffic to your blog as well.

2.)    Answer the queries your target audience seems to have

To utilize this technique, there are several question-and-answer based platforms online where you can find and potentially answer the questions your audience has. Most of these queries are found in Yahoo Answers and Quora because these two sites are user-friendly and extremely trendy and popular for beginners to certain topics. Create a profile and select a niche and read through the most popular questions. From there, you can generate an article that would potentially attract readers.

3.)  Explore other sites

Look for other sites that host popular content and identify their most-shared content around the web. From this, analyze what is trendy and what has been big recently. You do not necessarily have to zero in and focus on your niche only. Browse various popular articles online and observe how they craft their headlines and the type of format that they use. Look at how they present their content and peruse their feedback. All these elements can be of real help to you when you create your own topic and your own content.

4.)  Know what your audience wants

Never make assumptions on what your audience wants to read. Remember, they are reading your articles for a reason and they are not as well versed about it as you are. Do not write your articles as if you are conversing with a pundit. Keep in mind that your audiences are basically novices so craft something that they will enjoy. To do this, you need to put yourself in their shoes and think of the type of questions they might ask. From this, you can generate a blog that would aid your audiences and aid you in gaining traffic.

5.)   Read and write a lot

This technique is pretty obvious, but largely overlooked. This is because most writers and bloggers no longer have the luxury of time for extracurricular writing and reading when they have a quota to meet. However, should spare time be available, never neglect reading and writing as this helps you get fresh ideas and a different point of view and another perspective. Writing often will also help you polish your skills. As the age-old saying goes, the more you do something, the better you are going to be. Designate at least thirty minutes of your time every single day to writing. It does not have to be groundbreaking and inspirational. Just make sure you do write every day. This will help you when you encounter an obstacle when it comes to crafting articles.

In sum…

It is not always easy to find topics for our blogs. No matter how hard we scour for resources and relevant information online, there are just some topics that will evade us. Writing will become more arduous than it was fun. But, it is important to develop a momentum and the tips offered above will help you do so. Once a flash of inspiration hits you and gives you a stride, you will realize that generating ideas is not that difficult at all.


So you have sat down, had your morning coffee and booted up your computer. This week is going to be like any other week with ideas flowing from you as easily as how you made your morning coffee. You certainly expect to have your work journal lined up with several topics and with their corresponding target dates by the end of the day. Yep, you certainly have it figured it out. Any time now — just any time now — you would begin firing away on that personal computer and have your fingers relentlessly drumming on the keyboard.


But the more you stared at that white screen and that persistent blinking cursor, the more annoying it became and you obviously grew more frustrated. As you tap your table, you want to lash out a million or so expletives. This was supposed to be easy! You took this job for a reason and now it feels like your idea well has run dry. As you roll your pen up and down your palm, a bright flash and an impulsive stroke of genius suddenly illuminates your otherwise darkened head. You decided you were going to do a fascinating piece about how insurance affects our daily lives. It was profoundly brilliant and you distinctly wondered how it took you so long to engender this idea. As your shaking fingers hover over the keyboard, your monthly editorial calendar beckons you to look.


You do not want to because you know what would happen if you do. But then you knew you had to, so you sighed in resignation and took a peek. Crap. The topic you thought you cunningly thought of has already been done three weeks ago, by you no less, As you shook your head in defeat and disbelief, you thought your brilliance just might have run out. You want to produce something thought-provoking, something inspiring, something clever and something your potential readers may actually want to read. You do not want to produce blog articles and posts simply for the fact that you want to meet your weekly quota.


No. That would reduce what you are doing into something most people would call “work.” When you produce articles and pieces, they are not simply because of work, they are what you would consider, your art. These are your masterpieces, your babies if you may say. Many might accuse you of being a perfectionist, but this is precisely why the mortifying thought of producing anything less than stellar is unacceptable and downright terrifying.


However, it is a reality that most people are unaware of the demands the writer sets upon himself or herself. Particularly true as not everyone is born a writer. But now with each idea you come up with sounding more absurd and more unoriginal than the last, you begin to wonder if you had not only managed to meet your monthly quota but used up your quota for clever ideas as well. You begin to wonder if you should just think of a substandard topic and get on with your writing. Then again, you were exceptionally known for your riveting and novel ideas which would mean choosing the easier alternative is unthinkable.


So, how do you accomplish this? Not to mention you have your SEO Company to take into account for the insertion of keywords in your write-ups. You cannot even think of a topic, let alone insert a keyword. To date, this has been your biggest dilemma. However, this is not an unlikely occurrence considering that bloggers, content providers, and writers alike are battered weekly for topics and ideas.


Surely, even if one is exceptionally gifted with the talent of prose and eloquence, there is bound to be a day where your topics may sound redundant and inauthentic. But, of course, as masters of our art, we do want to avoid this from occurring in a month or broadly, for occurring at all. Just how do ordinary writers like us hurdle this inevitable obstacle of sounding repetitious? Well, let this article serve as a guide as it offers you tips on how to come up with thought-provoking blog posts and articles.


1.)  Capturing and Honing Your Ideas


The human mind, like everything in this world, is finite. There is no magical entity in existence that would grant you original and riveting concepts. But there are ways to produce authentic ideas with consistency. First on your list is to internalize your subject as this is where your base is. Be knowledgeable about your niche and be the first to know about the newest innovations. Educate yourself and strive to push your knowledge to the forefront of your subject. This is where a pool of ideas resides and where you would make a discovery of them.


Secondly, you should collect your ideas the moment they enter your head as you encounter dilemmas and as you discover solutions for them. This is pivotal in unique content creation. Next on your list is to foster your independent thinking. You should at least have an opinion and stand by it. Go against the conventional thinking if you may. Most especially if your line of thought is not commonplace. When you do research, make notes and consider the points as well as the counterpoints.


Additionally, you should learn how to develop your personal ideas. Develop personal opinions in various subjects and have a journal where you can connect topics you will soon be making for your blog. This is where you cultivate your idea seeds and where you will soon make a harvest. Lastly, push your core message and discover what is important to you and align it to the needs of your readers. This is the compelling message that should be in your content.

2.)  Writing Inimitable Blog Entries


With the vastness of the web, it is next to impossible to have unique and fresh topics. However, as writers, we can bring a fresh new spin to existing topics with our unique insight, voice and style. To accomplish this, you need to act quickly. The faster you act, the fresher your content is. This would give your posts a reputation for being trendy as well as newsworthy, making it a must-read for potential visitors.


Secondly, you need to connect using your voice. Be unique, write in your own voice as it will help identify you and revel in your authentic approach in providing content. Let’s face it, in a world of thousands of writers, would you really like to be just like everyone? Get your voice discovered and let your audiences discover you. Apart from that, it is a good idea to experiment to innovate. Brainstorm ideas and do some experiments, if you may. Advancement comes at a risk; so,  if you push your thoughts forward, never be afraid of this. Instead, give them a try.


Lastly, coat your post with a clear and definite purpose. Grab your audiences’ attention and make sure their eyes never leave what they are reading till they reach the very end of your post. Make your post compelling and entertaining enough to read. There are innumerable numbers of inspiring write-ups in the English language alone. You have one post. Make it count.


3.)  Cultivating Your Originality


If there is one thing a writer wants to be, it is to be original. He or she wants her work to be groundbreaking and compelling. However, one writer cannot hold on to that originality he or she once had for a lifetime. To illustrate, say the word “authentic” a hundred times on your head. After a while or so, you will give yourself a headache. And the word itself would feel so out of place and unoriginal. More often than not, you will begin to question if it was a real word at all. Do not let this limit you, corner you and slow down your writing.


Great ideas need time to brew. It means to say you will most likely produce a lot of mediocre articles before something totally riveting and original takes form. But just because it is not happening yet does not mean you have to stop writing altogether. Just enjoy your craft and appreciate that you are able to produce something. Educate yourself on your topic and your niche. Do this and original ideas will eventually come to you.


In sum…


Anything considered art requires real, driven and intense passion. This is especially true if you want to be original and consistent at the same time. You will feel this incessant need to write and bleed all over the page. You need to tap into this insurmountable energy and feel the very importance of it in your very veins.


Say something you have full confidence in. Say it with conviction. Your audience deserves it as much. These are your thoughts, and this is precisely where originality comes from. Let your ideas fly. Remember, originality is not found in just one source. It is found in the connections and experiences you encounter. It is found where the ‘you’ becomes a ‘we’ and where ‘you’ makes a ‘we.’


Write to foster your ideas. They may not always be novel and groundbreaking. However, for every single word you type, you are driving yourself closer to originality than the last word you have thought of.

Have you ever tried staring at your paper for minutes with an empty mind? Have you ever feel like you don’t know what to write and where and how to start you first sentence? Writer’s block. Every writer struggles with it, and it is inevitable. We lose our inspiration and we don’t feel like writing at all. However, if you are working in an SEO company, it is a must for you to come up with fresh ideas for your content. Not an easy task to do, right?

As a content marketer, we want our writings to be perfect, but we also want the paper done as soon as possible. The undeniable truth is that writer’s block strikes any time of the day, causing us not to have any content output at all.

Well, sometimes, you just need a little break from what you are doing and take the time to organize your thoughts and things around you. And since professional writing is as fiercely competitive as it is desired, a little bit of motivation from the content experts might inspire you to do more and be better than what you did before.


1. “Content is the reason search began in the first place” – Lee Odden (TopRank Marketing)

Content marketers play a big role in other people’s lives. When people need to know something, they search for contents that can address concerns. We marketers provide these people some information about various topics. Without content marketers giving information, there might not be enough things to know and learn.

2. “Ask yourself, what simple twist on a familiar theme will entrap your audience?” – Drew Davis (Brandscaping)

One of the reasons why people try to search something on the web is because they want to know something. They don’t search a particular thing that they already know unless they want to verify the info that they already have. That is why, it is a must for us content marketers to make interesting and informative contents that can immediately grab the readers’ attention. Getting their attention is critical in our line of work. But without those catchy twists on our content while not deviating to our main goal which is to inform our audience, then it might be impossible for us to let them engage.


3. “Content is anything that adds value to the reader’s life.” – Avinash Kaushik (Google)

Writing content is not just merely writing, we write for our readers. We want to make them feel that we, content marketers, contributed to their knowledge. That is, through writing and giving them the information that they need to know right when they need it. Isn’t it a great feeling knowing that we are a part of their growth?

4. “Content: there is no easy button.” – Scott Abel (Content Strategist)

Content marketing is definitely not easy! If you are serious enough on making your readers feel that you are a part of their learning, then you also have to be serious in coming up with fresh and engaging topics for them. And yes, this is not easy, too! The struggle is real! Well, if you feel like you are struggling with keeping the fresh ideas flowing, why not take a little break, breathe some fresh air and of course, research!

5.  “Useful + Enjoyable + Inspired = Innovative Content” – Ann Handley (MarketingProfs)

As a content marketer, if you are going to put yourself on your reader’s shoes, you definitely do not want to read crappy contents, right? Thus, it is important for us to know how to make our contents useful to them. For instance, we must be adept on knowing how our content can help them increase their learning and how they can apply it on their everyday lives.

6. “Be the best answer.” – Lee Odden, (TopRank Marketing)

There are thousands to millions of answers people can get with just a single search. Naturally, they cannot read these answers one by one. Gather and select – that is one of the things people usually do to find the right and best answer to their questions. Creating a content that would be the best answer for your readers increases your credibility as a content marketer.

7. “If your content isn’t driving conversation, you’re doing it wrong.” – Dan Roth

Again, the purpose of creating content is readers’ consumption as they will be the one to receive and utilize the content. With this, your content should be written as if you are talking to them in person. Isn’t it great when a person seems to be directly talking to you? If your readers feel that they are out of the picture, they might feel that your content is not intended for them and they won’t read it.

8. “A successful content marketing strategy is dependent on how well you know the customer’s information needs. Listening is required.” – Joe Pulizzi

The number one reason why content marketers exist is to create good content for the readers. If we fail to meet their expectations in giving them what they need, we are only defeating our duty and responsibility. We cannot make good contents if we don’t know what kind of content our readers want to read, what kind of content that can best answer their concerns, or what types of contents can change their lives forever. Without listening to their needs, it might be hard to meet those expectations on our end.

9. “New ideas are sometimes found in the most granular details of a problem where few others bother to look.” – Nate Silver

Our mentors, whose opinion we respect the most, usually tell us to think out of the box, think big or think beyond our imagination. Yep, that’s true. However, there are certain things that can be found in small things which we most likely to skip, thinking that these are just “small.” Such a small thing can be made into a bigger and more engaging idea for your content. Well, technically, you are also thinking out of the box hence you were able to notice the small details that others did not bother to look at at all.

10.    “The future of content marketing is in your hands.” – David Hahn (LinkedIn)

Living in this generation, it is impossible for the people not to rely on the web. Whenever they want to know something, the web is their best friend. Of course, as a marketer, it is our duty that we give the information that these people need. We are the one who can help them with whatever concerns that they have in life. There is the unyielding need for content. And in order for us to be part of their growth, we must give them the best content that they need now and what they might be needing in the future.

Being a content marketer is not as easy as you might think it is. There are various things that must be taken into consideration before going public. Sometimes, we have to think twice or even thrice whether our target readers will going to read our content or not. If they aren’t reading it, then, as Dan Roth says, we might be doing it wrong.

Top SEO Faux Pas

seo faux pas

In these current times, websites are no longer considered a luxury, it is a fact that they are now a necessity. Websites  are vital to the growth of a business in nearly all industries to remain competitive. And because of this, SEO (search engine optimization) strategists have come up with various ways to stay on top of the business. This may involve optimization that offers link building services and would grant you guaranteed SEO.

So, you have created impactful, information rich, compelling and great engaging content. You value the necessity of responding to a reader and customer feedbacks are an extreme boon for the existence of your website. You make essential adjustments, use correct header tags, utilize and source images legally and write attention grabbing headlines. You have managed to do everything in your capacity and to your knowledge. This should all have been efficacious in giving you exemplary results, right? But you may wonder, what are you still doing wrong?

It may have escaped your attention, but you may have been adopting increasingly aggressive marketing tactics that are more likely to harm your website visibility in search engines instead of helping it. You may be doing this in a misguided attempt at getting more views and in an injudicious competitive spirit. Shall you continue doing so, your website visibility will most likely tank in the long run.

If you think you may have, this article helps you become aware of it. Check the list below and see if you are committing any of the said SEO cardinal faux pas.

  1. Keyword Over-Optimization

Before the advent of Google’s Panda and Penguin algorithms, overuse of keywords (otherwise known as “keyword stuffing”) was a common practice. Yet website owners rarely experienced any adverse ramifications over this. Today however, search engines have become increasingly complex and Google, in particular, is continuously tweaking and altering its algorithms to reward content that is high in quality while penalizing low-quality content.

Nowadays, stuffing a page with keywords in an attempt to make it rank higher for those phrases is not only ineffectual and impractical, but it will tank you rankings as well. This is not only an example of an ineffective tactic that may have negative repercussions but should this particular tactic be identified by Google’s Panda algorithm, the website may be subsequently removed from Google’s search results.

  1. Insufficient and Infrequent Content

Keeping website content short and sweet may have been the primary focus for years. Recently however, this focus has shifted. The current trend among search engines is that they prefer pages with information-rich, in-depth and compelling content. Should a search engine encounter a page without so much content, it would potentially conclude that this page is low in quality. These contents are considered “thin contents,” ensuing to less visibility in search results.

Publish quality, valuable, informative and relevant content in order to ensure that your website remains competitive today. Generally, articles that include properly-formatted images and videos tend to rank better in search engines, have higher engagement with readers and get shared more in social media.

Google wants to display content in its search results that people will appreciate and like. So give your website a closer inspection and see if anyone would really love it. If not, remove the offending content or combine it with other content to create something better that would be valuable and shareable.

Apart from sufficient and compelling content, a lot of website owners do not quite understand just how essential consistency and frequency is when it comes to content publication. Succinctly put, there is a definitive link between publication frequency and search engine rankings.

  1. Broken Links

“Broken link” is the term given to a hyperlink that no longer redirects you to its intended destination. This is rather cumbersome for readers who were already won over by your lengthy spiel and your promise to deliver. Furthermore, it makes your site unreliable as well.

Sites naturally accumulate broken links but this can be a major nuisance to your visitors and Google does not appreciate them either. But if they are supposedly natural, why would Google penalize you for them? Well, the simple reason is that bad links will earn you a bad reputation which would cause a ripple effect. Online, people or businesses with adverse reputations are not viewed as authorities on anything.

And along with that, Google downgrades rankings on sites with many issues such as this. So clean up your site and make sure broken links are remedied.

  1. Unnatural Link Building

A common mistake among website owners is having the misguided impression that buying links is a speedy and effective way to boost their site’s search engine rankings. While quantity and quality of inbound links are a major factor in the search ranking algorithm, unnatural inbound links can trigger devastating penalties on your website.

Fact is, Google has been rather clear regarding their stance when it comes to the purchase of links. Simply put, Google does not like it and are quick to punish any site found to be building unnatural links. The bottom line is learning how to build your links naturally.

  1. Building Too Many Links on Your Homepage

A website would look contrived if it only links back to the homepage. One of your SEO goals should you want results is to make the backlinks profile look as natural as possible. A lot of online businesses get too excited about ranking their homepage, making them forget to build backlinks to other pages.

Instead of building hundreds of links to your homepage, you should split these links to your blog posts as well. This factor would make your website rank better in Google.


To conclude…

Managing a website along with a business is not exactly an easy feat and it is extremely time-consuming. Furthermore, with the added responsibility of keeping up with changes in the SEO industry, it is rather difficult to keep up with the changes in the SEO industry. It is also difficult for business owners to have a clear idea of what to do when it comes to implementing a good SEO campaign. It might be easy to understand why business owners commit these mistakes, but it does not excuse them all the time. By now, business owners should exercise more caution and be more proactive in the pursuit of beneficial SEO techniques.

Optimind offers guaranteed first page ranking on major search engines or your money back.