Content is the crux of every marketer’s business website, it is what gets the product noticed and herds in potential customers and clients. It also gets the word out about your business. As marketers, content creation is a large part of what we do and writing well-optimized content that is not only rich in information but effective as well is imperative. With so many competitors online and with SEO Philippines progressively getting better, it can be quite difficult to be a top SEO Company, which is why great content is necessary to stay at the top of the SEO chain.
Creating content that is search engine optimized is essential as it helps Google and other search engines rank it on search engine results pages. Failing to do so would result to a diminished visibility, which in turn will cause a negative impact on the ability of potential customers and clients to find you. Fact is, poorly written less optimized content can render you invisible on the web. Writing articles in no easy task, but writing articles for SEO use is even more difficult. Among the new terms you will often hear when it comes to web content, SEO is probably the most common. Understanding it is the first step but putting it into practice is an entirely different story. However, you do not need to be an expert in SEO in order to create SEO-optimized content. All that you have to keep in mind is that you are writing for people and not robots.
Furthermore, it is important to consider that writing content for people means that your writing should deliver the things your potential customers and clients and prospects are looking for. It should not just be a whole block of words with keyword stuffed content that reads more like a random jumble of terms than a cohesive content. No, it should be a riveting read that is rich in information. Balance is key. Search engines want to serve quality search results that highlight fresh, informative and authentic content. They want to deliver answers that fit the context of what it is that searchers are trying to seek. Use this to your advantage.
Here are 6 tips you can try for writing effective SEO content.
I. Use captivating titles that capture your readers attention
Much like how the cover of a book gives its readers its first impression of the contents inside, your title should be able to convey what your article is about at a glance. Take note, your title is a brief summary of your entire piece. Though titles should be able to capture your readers’ attention, avoid being gimmicky. You may attract readers initially but if they see you are being deceitful as a strategy to grab their attention, you will lose readers in the long run.
II. Utilize attractive visuals and images to give life to your content
Images and visuals are the spice of every content; they give your article a personal touch and a bit of life. They give your otherwise boring looking article colour so your readers would not be staring at a plain block of words while reading your content. Add pictures, slide shows, artwork and infographic to your written pieces. This will not only break the text portion of your article but make your article more visually appealing as well.
It is ideal to use visuals that are your own creations but if this is not possible, make sure you get permission to use them from the original owners of the graphics and give credit where it’s due.
III. Strategic placement of keywords
More than ever, quality content is really the core of getting your webpage noticed which is why you should know how to utilize your keywords. Do keyword research and know what people are searching for in relation to your content then use that information to guide the creation of key content areas. Don’t use too many keywords or repeat the same ones over and over because this would compromise your content and will make it difficult for search engines as well.
IV. Lists are your friend
Giving your article a brief description then elaborating the finer points through the form a list will make your content not only easily readable but scannable (meaning it makes it easier for search engines to find). It will also draw in readers as they are easy to comprehend and the thoughts you convey are presented in a direct and concise manner. Lists will tailor your content to be succinct, your thoughts neat and organized. Blog posts are not meant to be long-winded essays; so keeping your ideas short and direct keep your post on point so that you can focus solely on one topic (and keywords) without going off tangent.
List would also entice your readers to finish perusing your article entirely as lists are relatively short and easy to comprehend, appealing to both readers and search engines.
V. Content should be easily shareable
One of the main goals of writing articles and posts for SEO is to garner traffic onto your website. You may have written the most information rich post, the most entertaining and dazzling piece that’s perfectly optimized for search engines yet all this would be rendered useless if the post is not being shared defeating the purpose of writing the article in the first place.
It is important to make sure your site has push buttons for social media sharing for all the social media platforms. If you are working on a piece for press release, include links so people can conveniently access images and more information.
VI. Storytelling is a creative way to craft articles
Mix it up once in a while, do a content that is not only creative and a riveting read but a different one as well. Tell a story; captivate your readers. No matter the topic, it is always best to start your piece with a short but otherwise creative story to engage your readers and keep them reading. After all, nothing beats quality content that is well written and houses interesting and relevant information.
It is always possible to go back and tweak your content to optimize it for search results. But as the core of garnering website traffic, one should not compromise compelling and entertaining content for optimization. Even when you harness all the optimization techniques in the world, if your content is not read, shared and discussed, it would be not much help. So in sum, write quality content not only for SEO use but for your readers as well. Remember you are writing for people, not machines.