Devising a good linking strategy is a must in any digital marketing campaign. From analyzing the linkswithin the webpage to optimizing content for inbound opportunities, it is integral for all website owners to focus on this aspect as this is one of the significant factors that contribute to how high or low the site would rank on major search engines like Google. The higher the SERP position is, the bigger the chance for traffic conversion and lead generation.
Four (4) ways to improve the structure of your links
Learn how you could maximize the usage of standard WordPress features to boost your rankings and come up with guaranteed SEO results.
Excerpts are post teasers normally displayed on the homepage. Instead of showing the entire content of your article, the visitor would see a preview first and if he wants to learn further, he could click “Read More”. As the admin, you could modify the default “Read More” and change it to your entry title. You could go as far as inserting your key terms there to optimize your keyword strat.
3. Advanced Linking Option.
This is perhaps one of the underused features in WP when it comes to interlinks. To access this, go to the Edit Post Box, highlight a piece of text then choose the Link icon. On screen just below “Enter destination URL”, you’ll see the label “Or link to existing content”. With this feature, you could find a list of available posts and easily connect them to what you think is deemed fit for the current one.
There are several plugins in WordPress that offer link building service as part of its feature. You could go from automatically connecting a keyword to its landing page if the word appears on one of the entries to displaying related posts based on the tags and meta keywords.