All posts tagged business

Why Your Business Isn’t Growing

Starting a business is not a piece of cake, or as easy as counting 1, 2, 3. Any entrepreneur will tell you how hard it is to make a name for a starter. Even an SEO company knows so well how hard it is to compete with big names in the marketing or business industry. Obviously, there will be a lot of thinking what strategies or techniques that are effective enough to achieve a successful business. Without productive brainstorming, running a business might not be your forte.

Going with the trend can also be a challenge to every entrepreneur, which is why not all businesses are able to keep up the pace in the business industry. Perhaps, they are still in the phase of catching up what’s new. However, running a business without any strategic plans on catching up quickly with your competitors, then you might not get desirable end results. Some entrepreneurs quit while others are still struggling with the hopes of reaching their goals for their business.

As an entrepreneur, running a business should not be taken lightly. If you lose, then you might lose big time. And I’m sure a lot of you here might wonder what factors that contributes to the failure of your business growth. Well, below are some reasons as to why your business isn’t growing at all.

Experiment over perfection

Aiming for perfection can also be a good idea for your business. But be careful, perfection can also cost you big time. Entrepreneurs who think that they should perfect one strategy cost them millions to billions of money. Perhaps, they have chosen the wrong strategy for a particular business. As a result, they were not able to achieve the said perfection they desire. The point is, entrepreneurs should not be paralyzed with perfection. Businesses should be driven by experimenting strategies that are effective enough to use.

In business, you are not bound to use only one strategy. Test all your ideas. You can be wise by incorporating strategies to strategies, forming a good and effective plan to have a successful business growth.

Few thoroughly think things through

“If you fail to plan, you are planning to fail.”
-Benjamin Franklin-

We may have heard this a thousand times, but this makes so much sense especially for entrepreneurs. Obviously, you cannot run a good business when you don’t even know what really the core goal of the said business is. What kind of business do you want to put up? What does it do? Who your target audience? What strategies to use? What kind of resources should you use or take? Who are these people who are potential enough to help you with the business’ goal? Who are the participants? The location of your business? How much should you spend for a start-up business?

All of these questions above may be simple. However, if you fail to know and understand these things, then expect a loophole on your business. And sometimes a loophole can damage the entire business growth. That is why you need to be careful to think thoroughly each detail of your business.

Intelligent delegation

Trusting a person is like running a business – not a piece of cake to begin with. Especially when your business is still on the baby stage, then you might tempt to do all the things on your own to make sure everything is going to be smooth. However, that’s not always the case. Although your business is still starting, you should also practice intelligent delegation. Know the standard procedures when handling not just your business, but also the people behind the growth. Of course, there will be no successful business when there will be no consistency on how you organize things.

Intelligent delegation is not just about giving an assignment to your employees. It is also about how you make them understand the products, services and the overall goal of your business. When they have a deep knowledge about the business, it will be easier for you to disseminate tasks with their respective specialties or skills. Moreover, before you hire someone, make sure that you make things clear on what their roles in the business industry would be. And if you think they don’t fit in, then don’t force them to take them inside. Hire another one that helps contribute to the success of your business.

Making the wrong trade decision

When we talk about business, expect risks and compromises. Generally, you cannot expect a smooth flow of business all throughout the entire time – nope! Whether you like it or not, you will definitely experience ups and downs when running a business. There are even times you need to make a hard decision that would help sustain the business.

In business, mistakes are inevitable. But just because you commit mistakes, that doesn’t mean you won’t correct it. You need to think wisely on how you turn those mistakes into a positive one. Don’t make a move or any decisions impulsively especially when you are not sure of the plans or strategies to implement. Without any careful planning and thinking can lead to jeopardizing your business. That is why you need to think and evaluate what is best for the business growth.

Many are ego-focused instead of being customer centric

Business is for customers. Yes, entrepreneurs know that so well. But the real question is that, do your really understand your customer’s needs? Do you know what they really after and not just what they want on your products or services? These questions might be easy, but sadly, not all business are able to grasp the idea on how to deeply understand their potential clients.

Generally, it is not a bad thing at all to sell your company’s experience and expertise to your clients. But you also have to remember that not all people care about what you achieve, they want to be able to experience the best services you can offer for them. As an entrepreneur, you will know if your clients are happy and satisfied with the products or services you gave to them because they will be a repeat customer to your business. Who knows? That particular customer might be one of your loyal buyers in the long run. Right?

In this millennial age, more and more businesses are formed. That means you will also have a lot of competitors in the business industry. But what you should remember is that people will find you, your products and services, if you just gave them the best offer than any of your competitors can give. Again, don’t make any decisions impulsively. You have to think, evaluate, plan and implement – that’s the key to a successful business.

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Why Social Media is “The Bomb”

Social media has become part of every digital marketer’s language and it is inevitable not to include it as a tool for advertising. And it so explosive that it creates a chain like debris falling from the sky. Sure enough, social media can be accessed anywhere through smartphones and mobile apps. Individuals and even digital marketing agencies use this strategy in order to create desirable rankings for companies they are working with or to extend their networks.

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Reinforcing your knowledge on why social media can bring you to greater heights by recognizing these things can help you maximize your digital marketing options to produce a desirable and meaningful outcome.

Everyone is using it

Well, mostly. And when we say ‘social media’ the thing that comes into mind by most of us is Facebook. Yes, surely it is. And it has been creeping up unto most users. Teens are knowingly hooked into it but did you know that most adults are into social media as well? And with this, it has been considered among businesses to invest more on social media marketing because of the different types of people involved, not mentioning the number of users they can reach.

Helps you deliver customer service

Real time communication is essential for a business to thrive. Through this, customers will be addressed immediately if they have any concerns regarding your product. Having this kind of communication can not only gain you happy clients, but satisfied ones as well. If you go all the way from not just serving them through your product but through your service such as communication, then you will be able to gain trust from your customers.

And this is how social media works, it can help you connect and know the needs and wants of your clients, even if they are miles away. Who knows, you might get more customers if one or two of them gets satisfied and will have you broadcasted all over the Internet due to your fast and excellent service.

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For branding purposes

The social media can be one tool for your company to establish that brand image you want people to see from you. It can help you build your brand identity thus creating awareness among your customers about you. This would help your business become something people can relate into depending on their taste and personality.

By creating an emotional connection and some character with your customers, in turn, these steps will become effective and can help your brand stand out from your competitors.

Manage your reputation

Nowadays, people get so cautious about posting things, statuses and images on their profile pages because of the fact that people may be offended or may cause negativity among the online-sphere. Companies do this too in order to protect their reputation.

Managing your reputation online is such an integral part in any marketing strategy. And with the help of social media, it can provide you with a fast and effective way to maintain this. In dealing with sensitive comments and complaints, you can make instant feedbacks to your customers, which demonstrates a high level of customer service, which can diffuse negativity and resolve issues that the customer may have.

Keeps user engagement

Not only individuals who want to connect with their families and friends can use social media to get themselves engaged into each other’s lives, but also businesses. User engagement can be done over the Internet especially for businesses who want to connect with their clients. In order for this method to click, you can create some interesting posts on your social media accounts like images that may stimulate humor or could allow your users to share what they think about something you have posted.

You can always tell a story

Through social media, you can share anything you want. But that always depends on the audience you have and the type of person or business you are. Of course, it is also necessary to share a story to people; you might be interested to share to them how you started as a company or what your new products are.

Storytelling is one of the easiest ways to have an audience and social media can be a way for you to unleash those powerful and intriguing words to convey a notable message. Just keep in mind that it is better to keep it in a simple yet detailed way as not to bore your readers.

Obtain real customer insights

Insights and feedbacks are important results that can be obtained through social media. And these are significant in every business to know what marketing strategy they could do next. Social media makes an avenue for such feedbacks—well basically it really is an effective tool to be used for giving out reactions to anything—as well acquiring knowledge from these customer insights.

These insights can drive the development of your business’ social media campaigns and shape strategic decisions, which helps you make your website contents and product or service offerings more attractive and relevant to your customers.

It also makes it quick and easy for businesses to obtain feedback from customers through social media and will give you a clearer idea of brand sentiment and help you identify common points you can address to. 

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Increase brand or business trust

By being proactive and visible on your social media sites, this is one criteria a customer often finds for a business or brand to be trustworthy. Customers often find it overwhelming whenever they see alternatives that they can choose from. Moreover, because of those alternatives, customers want an easy way to authenticate a business that they are dealing with especially if it is a first.

Your social media activity makes it a trigger for potential customers to build their trust on you because they can see that you are always updating your accounts or social media sites. This means that customers are more at ease to know that you are active online, giving them signals that you care about them and once anything goes wrong, it will be easy for them to contact you. Plus bonus points for always being functional online!

Great way to promote your content

This is basically the bottom line of having a social media account. Not only in terms of SEO this shows how important content marketing is but also is a way to attract new customers. Social media helps increase awareness to your potential audience and can in fact be a way for your business to be recognized.

 

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