All posts by Jen Corre

6 Things You Should Do After Publishing A Post

Posted by Jen Corre on July 13, 2015

“What are you going to do after hitting the “Publish” button?” – That is one of the crucial questions that you are about to face. Indeed, it is! Since we all know that publishing and posting a certain article would definitely not be the end of the process in having a guaranteed SEO, taking a step further can help us reach a particular goal in the marketing industry.

solidgoldcreativity.com

Spending hours on a particular content, and posting it on the web to help other people in giving out information is a rewarding thing to do, especially when you know that your target market engages with it. That is one of the reasons why we continue to make and post one every day. However, rewarding as it may seem, there are instances when we also spend some of our time thinking on what to do next after hitting the “publish” button.

Aside from merely publishing your content, there are 6 simple strategies that you can do to have a successful blog post. Generally, these strategies are all effective when you know what and how to do it.

1. Answer all comments

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Most bloggers and marketers, if not all, would not care letting their readers leave a comment. For as long as they have posted something, then they are done. Nope! This is a fallacy.

Bloggers or marketers have to admit! It is not easy to make people leave a comment on your post. However, for some reasons, making your target audience react or engage by leaving comments can make your blog look more authoritative, which also makes it as a social proof. The more good and satisfying comments you get, the more people would also engage to your posts. Also, they can stir an interesting idea for your next content.

Whether you like it or not, you can’t control what kind of reviews they are going to give you. That is why as much as possible, you have to acknowledge and answer their comments in a right and informative way.

2. Schedule your promotions

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The promotion of your content plays a big role in creating and having high quality traffic on your post. Without doing so, your content will be stagnant and perhaps, forgotten. Promoting your content constantly is important as publishing your post since it drives new traffic every time you share it socially.

One way you can track the promotions of your content is to make a to-do list or a timeline on what social media platform you will be using on a specific day, week or month. When sharing on Twitter for example, you have to share it more than once in its first day, and a few times throughout the next few weeks.

Moreover, in order for you to drive more traffic, choose a social media platform that can help you gain quality traffic on your post. Twitter, Facebook, Google+, Tumblr and LinkedIn are some of the social platforms that can help you with your promotions.

3. Email the world

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Aside from sharing your content in social media platforms, another way to promote your content is through emails. This is one of the reasons why you need to build your email list now. Your followers and subscribers will automatically receive the email that you have sent. Of course, these are the ideal people that will most likely engage in your emails.

Promoting your content through emails is simple, and it works. Basically, you have to include the link that will direct them to your post. You don’t need to include complicated themes or templates every time you use the email. With the right composition of your content, you can definitely drive new traffic in your emails alone.

Moreover, you can also include a call-to-action. You can ask your followers to comment on the new post or share it on their respective social media accounts. In that way, your content will be disseminated all throughout social media.

4. Call in favors

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Asking some favors from your followers is also one thing that can add traffic to your post. However, asking them to share your post can may also sound demanding. Sometimes, we feel embarrassed to email them and ask their help when we don’t even know their works.

The problem is, most bloggers or marketers would accept your favor if there is something that you do in return. Let’s take your content for example, if you link their name, brand or a particular quote coming from them, they will also feel obliged to return the favor to you, by sharing or mentioning you and your posts in their content as well.

That is why, it is also important to let them know that you have included or mentioned them on your content. Obviously, not everyone that you have asked will share your post, but many will.

5. Take advantage of groups

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An online group is a great place to connect with people, and joining one is a great opportunity to share your content. Basically, joining groups gives you the chance to share any of your contents since there are no restrictions when it comes to post counts. Your reputation in the group is based more on your recent contribution and on how active are you socially.

There are actually a lot of groups that you can join with, but first, you have to make sure to find the best groups to join. You can join in LinkedIn groups and meet hundreds to thousands of professional bloggers and marketers, know who else have the same interest as you do in your Facebook groups, and accumulate followers in your Twitter account.

These are just some of the groups that you can take advantage of. Do not just stay on a particular blog without doing something. Extend your niche by joining groups.

6. Social Media

socialmediaexaminer.com

When we talk about publishing and promoting our content, having it on social media is our first priority. Where else? We usually think of which effective social media platforms are we going to utilize, what kind of strategy are we going to follow to have a successful blog post and gather high quality traffic, and on how to get our target audience’s attention.

Considering these concerns, it will always start and end with social media. That is why, choosing the right social media platform to use is as important as your content. You do not just post it anywhere and let your target market struggle in finding your content. As much as possible, make your content visible to every social media platform. With that, you will definitely gain high quality traffic on your posts.

Comments: 0 Tags: after publishing tips, content marketing, content strategy, Guaranteed SEO

Debunked: Common Misconceptions about SEO

Posted by Jen Corre on July 3, 2015

www.business2community.com

Search engine optimization has been one of the many leading and diverse ways of online marketing. And with this, it is only understandable that certain myths and misconceptions are bound to surface. With regular algorithm updates and new factors influencing search all the time, search engine optimization is moving at quite a fast pace. This is precisely why it is clouded with a rather thick haze of confusion, misattribution and misunderstanding. However, this is why it is a rather pressing need for an SEO company that offers link-building services to dispel these erroneous notions.

There is an urgent need for clarification on this matter because this is what draws potential consumers into your different websites and the more educated they are with search engine optimization, the more receptive they will be to using it. Furthermore, if plenty of users are misled to believe the misapprehension surrounding search engine optimizations, then more and more SEO companies will lose their credibility.

This is precisely what we are trying to avoid, which is why users and visitors alike should be furnished with the correct knowledge of what search engine optimization really is. And the first step to making users understand better is to eliminate whatever fallacies they may have of search engine optimization from the Internet.

Here are some of the most common fallacies about SEO:

1. SEO is nothing but keywords and links

While keywords and links certainly form a great part and role in SEO, they are not the only factors. There are other factors involved that users and visitors should not discount. Everything from the mobile optimization of a website to the social “virality” of a particular content plays a part in search rankings. With Hummingbird’s release, Google is getting a much better grasp at understanding full inquiries in addition to just single keywords, which means placing of keywords at the very front of the title may not be as important.

Google has become more evolved in recognizing the search queries in the context of the sentences surrounding them, even factoring location into some of the search queries. This could only mean that search is becoming more complex with more factors playing a role in the influence of rankings. However, this complexity adds nuance and a sense of comprehension of the context the person is trying to search for. This goes without saying that, you should write for people first and machines (or search engines) second.

2. When a keyword is not provided, it is an SEO’s ultimate doom.

Recently, Google encrypted all keywords giving users everywhere the misguided impression that it was the end of SEO. However, this would be true should SEO solely be about keywords, then this would be an absolute nightmare for everyone but fortunately, it is not. This is why SEO Companies would rather focus on the content of their website rather than the keywords which herds in visitors into their site. This is why it is best to go to the analytics of your website and see which pages garnered the highest traffic from organic search (regardless of the keywords) and try to see the common denominator of these pages, and identify what their primary focus is.

It is also wise to engage with your customers. Talk and listen to them about what they were seeking for when they found you and focus on getting tour content seen, spread and shared across social media platforms. This helps you stay relevant. The bottom line is: Google’s keyword encryption is a mere inconvenience but it is certainly not the death of SEO. SEO is about creating information rich, spreadable and relevant content, so why not focus on that instead?

3. Bing doesn’t really count. So it should be discarded.

Because Bing isn’t as popular as Google, most people disregard it as another option as a search engine. But though people vastly underestimate Bing’s capabilities as a search engine, according to comScore’s October search engine rankings, it received 18.1 percent of searches in the US in April 2013. This is a figure that has doubled since 2009. While it is not remarkable, it has certainly shown improvement. Furthermore, while Bing may not be ready to be at par with Google competition wise as the most widely used search engine, there are plenty of other factors you should be considering. First, Bing has a partnership with Facebook wherein it enables users to search for places and things within their social reach. In addition to that, Bing became the search engine, which powers all of Yahoo searches. Furthermore, Bing’s algorithm is less complex than Google’s and it prioritizes slightly different things, so if Google is not working for you, Bing might be able to present some useful opportunities to you.

And perhaps, the most glaring and obvious feature Bing has is that unlike Google who began encrypting keyword data from its users’ searches, Bing still provides marketers with keyword data. This may not change your prospective customers’ search behavior; there is more opportunity to learn from the keywords that have brought in Bing searchers.

Though optimizing for Google should remain as your main approach, consider that Bing is on the move. That compounded with its strategic partnerships with Facebook and Yahoo should make the search engine and interesting force for online marketers.

4. Linking to my site from the comments is a good idea

Inbound links to your websites are votes of confidence for your content and have a positive impact on your page’s ranking, but what most people forget is that inbound links should be earned. Composing links on the comments section of a blog is not going to help you in that area, which might even annoy some users. Blogs, mostly have “no follow” instructions built into their comments; mainly to avoid spam. This would instruct search engine crawlers to ignore any links found within the comments.

Though it is not necessarily bad to link relevant content in the comments occasionally, one should remember the operative word here: relevance. In fact, should your comment be insightful, it might generate traffic for you, but keep in mind that it is not likely to increase your search rank directly. However, this is not something you should overdo as this can raise red flags with Google. So leave links in comments where they make sense or allow readers to learn more about your comment, which in the first place should be relevant to the content you are commenting for. However, do not expect this to help with SEO.

Comments: 0 Tags: SEO Company, SEO misconceptions

SEO, The Key to Getting Your Business Out There!

Posted by Jen Corre on July 2, 2015

www.adammcfarland.com

In today’s fast paced and ever evolving digital age, just how much of a necessity is acquiring search engine optimization for your business? Does it come with the most essential benefits that a business owner has always sought for? Is SEO truly worth the investment? And just how pivotal is this so-called SEO to one’s business? Before we answer the litany of queries preceding this sentence, it is important to consider how involved the average human is in online activities and just how much he or she spends time in front of a computer. When those are factored in, it is rather transparent just how beneficial it would be to have your business (especially those which are still at their inception stage) advertised and promoted online.

When one views it from that aspect, it is rather obvious just how vital search engine optimization can be and consequently would answer the string of questions that were written prior to this paragraph. To illustrate just how indispensable SEO can be, companies all over the world have been making a renewed commitment to the investment in solid, reliable SEO Company and web infrastructure. Along with this, it is key to consider how search-engine friendly it is given the engines’ relentless effort in improving their algorithms time after time. In a nutshell, the readily seen benefits one can reap from investing in a good SEO company are raising revenue, increased customer satisfaction, lowered costs. Raising revenue, as an advantage is rather obvious as getting your business advertised online generates more potential clients and customers. As for increased customer satisfaction and lowered costs, these are benefits that can be acquired. Investing in SEO produces an umbrella effect where one would not need to advertise in every single and available media as the power of the Internet does this for you, while customer satisfaction is evidenced by reviews. But the benefits mentioned above barely scratch the surface of how SEO can be truly advantageous to one’s business. This article aims to show you more ways than those enlisted above on how search engine optimization can truly be one of the indispensable and powerful tools a business can have.

So here’s a list of reasons on why your company should be investing in SEO:

1.) It still works and effectively at that

Whoever said that ‘SEO is dead’ is dead wrong. Fact is various techniques have been progressing and evolving every single day and the techniques employed and are already existing in order to improve SEO are still working. Data regarding organic traffic from Google might be a recent discovery and innovation but the other techniques themselves remain sound and efficient.

2.) Optimal reach to potential clients and customers

It is fairly obvious how individuals nowadays rely on search engines to answer quick queries and this has been proven rather effective for them. It is quick, accessible and convenient and answers are delivered within seconds (depending on the speed of your connection) making people unconsciously trust it. It is common knowledge that when Google places a particular business at the top spot of a search then it has surely earned that placed and by analogy, that place should be good. This particular person doing the search would then advertise his or her find on various platforms of social media, at times leaving a link for them to click as well. This works rather fast as things posted online, most especially on social media, get seen resulting to better revenue. How is this possible? The search engine matched everything perfectly and it all pointed to a particular website with good link building.

3.) Compared to other online marketing strategies, SEO is cost effective.

SEO finds stiff competition with other online marketing strategies such as PPC advertising, purchasing leads for an email marketing program, social media marketing and the like, but what gives search engine optimization an edge is the fact that it provides business owners with results. Otherwise stated, SEO provides fairly good return of investment. PPC may drive more revenue and social media may be hip, trendy and relevant (and perhaps great for your image), it is undeniable that your organic SEO remains bedrock of your online relevance and presence.

4.) Gives you optimal insight into your customers

Properly optimized websites have a lot of benefits. Among them is having an increased visibility, usability and credibility in search engines, which would collectively result to a higher traffic for your website. Now that you are driving more traffic into your website and enjoying more visitors, Google Analytics—an indispensable tool all websites should be equipped with—can track valuable information about your visitors. This information would yield their browser preferences, the keywords they use, the geographical location, and the time they spent on a page, among others. This information is relevant as it assists business owners in helping discover your target market and hone your products to relate with them best, plan your marketing strategies to entice them and determine other key marketing strategies based on facts rather than guesses. After all, it is no question that the better you know and relate to your customers, the higher your return of investment will be.

5.) Your competitors are utilizing it

SEO is an invaluable tool when it comes to online marketing, it’s efficacy is fairly obvious and because it is so, it is a reality that your competitors are also using to their advantage. You, as a business owner, should progress along with the times and harness its marketing potential as well. If you are not moving forward and are not doing anything to improve your position, then you are losing ground to a competitor who is doing so. Do not let your competitors outmaneuver you in this business marketing strategy. Business may be hard, but advertising and getting your business known should not be. Let search engine optimization be your answer to your online business marketing dilemmas.

In conclusion…

SEO remains to be one powerful online marketing tool that business owners who are starting out or have been in business in years still utilize. However, it is important to consider that no matter how optimized your site may be, or how powerful your SEO company might be, or how modern your techniques and tools are, they will be all for nothing if content remains lacking. It is essential that online marketing tools be used in conjunction with creative, powerful and information rich content. This, along with your company’s business marketing strategy is a surefire way to get a decent, if not great return of investment.

Comments: 0 Tags: online marketing, seo

SEO Basics: Ways to Optimize Your Website

Posted by Jen Corre on June 24, 2015

yoptimize.me

Search engine optimization or SEO is one of the most essential tools in online business marketing. It is fundamental as it is necessary, as it will assist you in positioning your website correctly so that it can be found at the most critical points in the purchase process or when people need to find what they are looking for and that should be—your website. Basically, if you are a business owner looking to get your business out there, advertise online and have more people know your brand, you might as well engage in the services of an SEO Company. SEO companies will help you give your brand recognition as well as herd potential customers and clients to your website, resulting in increased web traffic.

However, if you want to maximize your website’s potential and make the most out of the services of your selected SEO Company, there are also several ways you can optimize your website for SEO use yourself. Key questions you should ask yourself are: What are search engines looking for? Is there a way to build your website in such a way that will please visitors and potential customers as well as Google, Yahoo!, and other search engines? After you have thoroughly assessed what your website needs and answered these questions, here are the ways you can optimize your website:

Use Keywords that are laced with Common Sense

This one is rather obvious. But to elaborate, you need to ask yourself who your potential clients and visitors are? Who do you think is going to look for your services or products? And how do you think they will formulate their search? (e.g. What keywords would they apply and type into search engine boxes?) Do not stress the details. If you have a pastry business that specializes in making cakes, keywords will most likely be cake, desserts, oven goods, sweets and so on. If you want people to know where your business stands and operates, your keywords may include your area. Should your area be somewhere along Luneta St., you might want to include that in the keywords you select and use.

Identify your Primary and Secondary Keywords

In addition to using your keywords as tags at the back end of your website (which we will get into later), it is important to use the most significant keywords as content at the front end of your website. Select those keywords, which you think have a great chance at becoming one of the top results for a particular search. Try formulating questions from your potential visitor’s perspective. For example, does your pastry shop have a low calorie option, a sugar-free selection? Having “pastry” or “cake” simply as a keyword would be a fatal choice for your primary keyword as this is an umbrella keyword that encompasses millions of others websites dedicating to pastries and cakes and you would not want to compete with that.

It would also be great move to qualify your primary and secondary keywords as much as possible in order for you to target and corner your niche market. Choose keywords that would potentially and significantly lower down your competition. Get creative and think of subcategories instead of plainly just categories. Qualify your keywords with something descriptive to eliminate potential competition in the search results.

Use keywords as your Tags

Be resourceful and utilize the “tags” section of your website to your heart’s content. Key in any and all the words and phrases you think are related to your topic, separating each word or phrase with a comma. View it from every aspect and angle. Think of all the ways that might draw potential visitors to your business. Contemplate on what makes your business unique; what sets it apart from the others. Do you offer anything that makes you so special? Is there anything that might set you apart from other businesses that are roughly in the same line as you are?

These are the focal points you need to consider in order to generate more unique keywords and have people discover your website and your business better.

Hyperlinking Keywords in Your Website Content is helpful

Words which are hyperlinked and are emphasized are considered especially relevant on your website, they are the meatiest portion of the content in your website so be wise and creative in utilizing them. Hyperlinked words get an extra bonus with the search engines when they are hyperlinked to other pages with the same hyperlinked keywords. Because such is the case, ensure that your hyperlinked keywords go on and lead to another hyperlinked keyword. In fact, the more akin your hyperlinked word is to a Russian Doll, the more efficacious it will be.

Produce Pertinent Incoming Links

Teamwork is essential in optimizing your website as well. This is where other websites come in, and they can be just as useful to you as you are to them. This is the reason why you should be sure to reach out to others in your field (cross blog as much as possible). And when you do contribute content for someone else’s site, you will not only get access to that particular website but you will also have their website pointing at yours (through hyperlinks in your content and blog post). Of course, you should also have the courtesy of promoting that individual’s site through your own network and website. This encapsulates every online marketing strategy you have such as social media pages and your mailing list. It would also be a wise practice to ask writers to contribute content to your site and have him or her promote that particular post throughout her network. This would increase the links indicating and pointing to your site.

In sum, SEO is one of the leading ways to get your business noticed and is one of the most effective online marketing tools. You should always keep SEO at the forefront of your mind and follow the wisest and best practices to fully maximize your website’s potential. SEO Companies are an asset but they work best when complemented with your very own efforts in maximizing your website.

Comments: 0 Tags: Optimization technique, seo

A Guide to Making Effective Articles for SEO Use

Posted by Jen Corre on June 22, 2015

www.textboss.com

Content is the crux of every marketer’s business website, it is what gets the product noticed and herds in potential customers and clients. It also gets the word out about your business. As marketers, content creation is a large part of what we do and writing well-optimized content that is not only rich in information but effective as well is imperative. With so many competitors online and with SEO Philippines progressively getting better, it can be quite difficult to be a top SEO Company, which is why great content is necessary to stay at the top of the SEO chain.

Creating content that is search engine optimized is essential as it helps Google and other search engines rank it on search engine results pages. Failing to do so would result to a diminished visibility, which in turn will cause a negative impact on the ability of potential customers and clients to find you. Fact is, poorly written less optimized content can render you invisible on the web. Writing articles in no easy task, but writing articles for SEO use is even more difficult. Among the new terms you will often hear when it comes to web content, SEO is probably the most common. Understanding it is the first step but putting it into practice is an entirely different story. However, you do not need to be an expert in SEO in order to create SEO-optimized content. All that you have to keep in mind is that you are writing for people and not robots.

Furthermore, it is important to consider that writing content for people means that your writing should deliver the things your potential customers and clients and prospects are looking for. It should not just be a whole block of words with keyword stuffed content that reads more like a random jumble of terms than a cohesive content. No, it should be a riveting read that is rich in information. Balance is key. Search engines want to serve quality search results that highlight fresh, informative and authentic content. They want to deliver answers that fit the context of what it is that searchers are trying to seek. Use this to your advantage.

Here are 6 tips you can try for writing effective SEO content.

I. Use captivating titles that capture your readers attention

Much like how the cover of a book gives its readers its first impression of the contents inside, your title should be able to convey what your article is about at a glance. Take note, your title is a brief summary of your entire piece. Though titles should be able to capture your readers’ attention, avoid being gimmicky. You may attract readers initially but if they see you are being deceitful as a strategy to grab their attention, you will lose readers in the long run.

II. Utilize attractive visuals and images to give life to your content

Images and visuals are the spice of every content; they give your article a personal touch and a bit of life. They give your otherwise boring looking article colour so your readers would not be staring at a plain block of words while reading your content. Add pictures, slide shows, artwork and infographic to your written pieces. This will not only break the text portion of your article but make your article more visually appealing as well.

It is ideal to use visuals that are your own creations but if this is not possible, make sure you get permission to use them from the original owners of the graphics and give credit where it’s due.

III. Strategic placement of keywords

More than ever, quality content is really the core of getting your webpage noticed which is why you should know how to utilize your keywords. Do keyword research and know what people are searching for in relation to your content then use that information to guide the creation of key content areas. Don’t use too many keywords or repeat the same ones over and over because this would compromise your content and will make it difficult for search engines as well.

IV. Lists are your friend

Giving your article a brief description then elaborating the finer points through the form a list will make your content not only easily readable but scannable (meaning it makes it easier for search engines to find). It will also draw in readers as they are easy to comprehend and the thoughts you convey are presented in a direct and concise manner. Lists will tailor your content to be succinct, your thoughts neat and organized. Blog posts are not meant to be long-winded essays; so keeping your ideas short and direct keep your post on point so that you can focus solely on one topic (and keywords) without going off tangent.

List would also entice your readers to finish perusing your article entirely as lists are relatively short and easy to comprehend, appealing to both readers and search engines.

V. Content should be easily shareable

One of the main goals of writing articles and posts for SEO is to garner traffic onto your website. You may have written the most information rich post, the most entertaining and dazzling piece that’s perfectly optimized for search engines yet all this would be rendered useless if the post is not being shared defeating the purpose of writing the article in the first place.

It is important to make sure your site has push buttons for social media sharing for all the social media platforms. If you are working on a piece for press release, include links so people can conveniently access images and more information.

VI. Storytelling is a creative way to craft articles

Mix it up once in a while, do a content that is not only creative and a riveting read but a different one as well. Tell a story; captivate your readers. No matter the topic, it is always best to start your piece with a short but otherwise creative story to engage your readers and keep them reading. After all, nothing beats quality content that is well written and houses interesting and relevant information.

It is always possible to go back and tweak your content to optimize it for search results. But as the core of garnering website traffic, one should not compromise compelling and entertaining content for optimization. Even when you harness all the optimization techniques in the world, if your content is not read, shared and discussed, it would be not much help. So in sum, write quality content not only for SEO use but for your readers as well. Remember you are writing for people, not machines.

Comments: 0 Tags: seo, SEO Articles, seo philippines

INCREASING WEB TRAFFIC: THE BASICS

Posted by Jen Corre on June 16, 2015

Any person running an online business would tell you that what they want most for their business is simply more customers. And why ever not? More customers would translate to more income generated for the online business venture. Most online businesses strive for this as it is good for the brand and would herd in potential customers their way basically making diminished web traffic an obstacle. Furthermore, this is also one of the many reasons why an online business would fail, which is why it is of utmost importance to generate the proper traffic towards your website. But with thousands of webpages already in existence online, it seems rather difficult to get the high viewership and traffic for your website. Even more challenging is driving the appropriate audience to your web content. This is where SEO Consulting Services come in where they provide various link building services.

Although there is no hard and fast rule to garnering the appropriate and desired website traffic and just in case, you have not availed yourself to SEO services just yet, this article will serve as your guide to increasing web traffic to your website. There are innumerable ways of generating more web traffic, but if you are at a loss for ideas, here are some that may initially help:

I. ADVERTISE

This one is pretty obvious but it bears stressing that advertising gets both your content and your website seen. It draws in the right audience and generates a considerable amount of viewership as well as traffic. Of course, advertising is not to be taken lightly and should never be watered down either. You cannot simply go to different social media platforms and just broadcast your content on several comment sections, or flood walls basically announcing the same post, or plowing through Twitter with endless redundant tweets. At the very least, people who would view your form of advertisement would choose to ignore it. Worst case scenario would be them getting miffed at your clearly pervasive abuse of getting your content seen.

Instead, online business owners should focus on effective advertising methods such as paid search, social media advertising and display advertising. These are just some of the top notch ways of attracting visitors, getting your brand recognized and putting your website out there. If you are looking to convert the high traffic in your site to more sales, you will need to target high commercial intent keywords as part of your paid search strategies. Competition may be stiff and fierce but the payoffs are well worth it.

II. SOCIALIZE ONLINE

Exemplary and information rich content is essential for generating more traffic, but having great content alone will not get it noticed if it stays stagnant and unannounced. It does not bode well for your website if all you manage to do is write competent content and hope that people would find it. No, to increase web traffic, you need to be proactive. With various social media platforms available, it is not only easy to get your web content noticed, but extremely convenient as well. When you promote your web content on social media, the chances of it getting seen (and perhaps shared) are higher and the prospect of increasing web traffic (and enticing potential customers) are likely. As there is a diversity of social media platforms available at your disposal, choosing the best one to advertise your content should be taken into consideration.

Twitter is suitable for short, direct and snappy (tempting as well) links, Google+ promotion helps you in getting your site to show up in personalized search results. If you would rather entice possible buyers with photos then it would be wiser to utilize social sites where images do most of the talking such as Pinterest and Instagram.

III. ENRICH WITH AESTHETIC MULTIMEDIA

Although many would argue that the key to getting more web traffic is to produce compelling and entertaining content, this alone will not suffice. There are millions of pages online and when a user is just passing by or skimming through pages, his/her attention span is akin to that of a goldfish. This means that thanks to social media, an average user has the attention span of 9 seconds in total. This means that you should let those 9 precious seconds count.

This is the reason why expertly and information rich content should be complemented with aesthetic and attention grabbing media. Think of you website as a stark white canvass, if written content is all you are going to post, or perhaps videos without enhancing its interface, your website is comparable to an unfinished painting. And more often than not, you are likely to bore your website visitors, losing website traffic and potential customers in the process.

You can start simply by using eye-catching photos and graphics to invite attention to your posts. Upload several videos to Youtube with a link to your content found in the description or convert some of your content into a presentation and upload it on Slideshare. These are just a few of the ways to make your website visually appealing but the important thing to consider is to create a website that does not come of as visually bare.

With unlimited multimedia content online, accomplishing this should not be too difficult.

IV. USE ALLURING HEADLINES

In order to beckon a user to read your content, it is essential that you compose original, crafty and alluring headlines. Contrary to popular belief that the written content is the most important, it is the headlines that catch attention and entices your readers to stay on your webpage for a while longer. While other content is just as important, it is the headlines that have the driving power to get a user or a reader to stay on your webpage and navigate through it. Without a compelling headline, even the most comprehensive written articles are left unread. In brief, written content is just as important as the headlines that lure users to read it. So before hitting the publish button, polish your headline first. Remember capturing the user’s attention is key, the more captivating a headline is, the better.

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NEED TO KNOW TIPS FOR EFFECTIVE KEYWORD USE

Posted by Jen Corre on June 11, 2015

www.advancewebrebranking.com

When you look up the term “keyword” in the dictionary, you get various depictions of that compound word. But as defined by Merriam Webster, it denotes three descriptions.

The foremost description states that keyword is a word that is key.
Secondly, it states that it is a word exemplifying the meaning or value of a letter or symbol
And lastly, Webster states that it is a significant word from a title or document used especially as an index to content.

To an ordinary person, this word connotes nothing more than what they would look for in a word search, a ping when they read essays or perhaps they might regard this as the word of highest importance. However, the select online savvy do not limit themselves to the descriptions Webster and the ordinary man has set. Although not necessarily obsolete, the portrayal Webster has for the term is rather limited but this article aims to expand on the third explanation given by her. Specifically, this write up aims to serve as a guide on how to use keywords effectively.

Gone were the days wherein keywords were nothing but short and rather simplistic terms used in order to look up a very specific description or connotation. Nowadays, simply typing in a single keyword into a search box can generate expansive results and redirect you to a thousand pages containing just one word. This is where SEO Companies come in offering various Link Building Services. With innumerable and diverse content online, writers and content providers alike are in a stiff competition to give their content as much visibility as they can. With so much online competition going on, writers, bloggers and content providers alike should be innovative when it comes to the articles they publish. Moreover, to increase the chances that their content will be among those seen and clicked, they should not only publish relevant and compelling material but use keywords effectively as well.

So how do writers, bloggers and content providers harness the potential of using effective keywords? This article offers you different tips as to how:

1.) KEY PHRASES NOT KEYWORDS

In the ever-progressing online world, it is a huge misconception to use the term “keyword” to what users type into search boxes. In fact, there is no bigger misnomer and inaccuracy when it comes to this term. In reality, the term keyword has never been more obsolete and archaic than it is now. To be precise, “keyphrase” should have long replaced the ubiquitous term but since it has pervasive value we shall stick to it. The fact of the matter is, I am rather constrained this term because it is what it is universally recognized and is coined as such, but I digress.

To illustrate my ramblings, one need not go further than what one would normally type inside the search box. Today, when a person keys in a single word into a search box, it can be surmised that he or she is looking for a brief description of that word or at the very least a photo of that particular word. He or she is most definitely not looking for an array of content related to that specific word which renders the usage of purely keywords only completely useless.

As an example, when one is trying to search something online, their entries generally take on the form of a query. Some examples would be:

* How do I know I am pregnant?

* Which store nearest to me has Chinese takeout?

* Where can I find the cheapest hotel?

As seen from above, searches generally take the form of a question. Certainly, if one were to key in just the word “pregnant” and “chinese”, it would yield unimpressive results. This is why content should rely more on key phrases rather than keywords alone.

2.) AVOID KEYWORD VANITY

It is coined as “vanity keywords” because more often than not (also as matter of convenience) people do just one search and select the single broadest keyword and see who ranks highly. However, in almost every case, focusing on many specific keywords (that closely match the services, products and etc.) that one sells or serves seems to generate a better result and delivers a significantly better return of investment.

To have a better understanding of this tip, it is best to exemplify this with an example. Let’s take a root word that does a good job at detailing and describing what I am purportedly selling. As an instance, let’s say I run an online store selling branded apparel. In order to rank highly, the keyword “clothes” would be probably rank first in my search engine marketing goals but this would be useless as it would not be profitable seeing as it would not drive the relevant traffic to my website. From an organic SEO perspective, this is because it is highly unlikely to rank highly for this specific keyword unless you are a huge and highly authoritative site (or otherwise clothes.com) seeing that Google recompenses keywords that match website addresses.

In such case, it is best to utilize more specific keywords like shirts, jeans, skirts, crop tops or Forever 21 dresses. In addition to the competition for these terms being less fierce, from an SEO perspective, these more specific and particular keywords are going to generate a significantly higher conversion rate to purchases on your website.

3.) KEYWORD REPETITION and DENSITY

There is value in repetition. One might argue that it would render one’s content unreadable to its readers with all the verbiage and technical terms. But what most fail to realize is that repetition is perfectly fine provided that the whole meaning of the phrase is adequately varied. To be succinct, keywords like ‘branded clothes’ and ‘branded clothes online’ are basically identical, and the content it might yield associated with both keywords might be the same. The key concept to bear in mind is that you want to choose keywords that best relate to the content present on a webpage or a website. Do not, under any under circumstance mislead your users (You will only lose consumer trust and it will most certainly not fool Google)

4.) COMPELLING CONTENT STRATEGY

Keywords might be the crux of your content but that does not mean you should forgo content relevance and competence. Keywords should guide overall content strategy but this should be complemented with driven, expertly written and relevant content.

Ideally, content and keywords are thought of linearly; building a website and then launch search engine marketing campaigns to usher users to that website related content. But content strategy should be a circular process as keyword research reflects both what users are seeking and the way that search engines think keywords. This helps formulate a content strategy.

In order for a website to be phenomenally successful, content should never be static (and continue milking greater results from it). Instead, it should leverage the existing needs of users and use that knowledge to the creation of the best possible user experience.

In turn, this will be rewarded with higher rankings, a significant increase in traffic and a higher return of investment for marketing efforts.

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5 Fundamental Tips to Become a Successful Digital Marketer

Posted by Jen Corre on April 24, 2015

Have you ever wondered why other digital marketers are successful when it comes to their online marketing strategies and you are not? Well, if you are one of those people who aspire to be one of them, undergoing an SEO training Philippines may help enhance your SEO skills and competencies.

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Knowing that the industry is already invading our daily lives, there are a lot of marketers out there who are eager to learn more about digital marketing in general. They strive to learn more from some of the well-established digital marketers for their best understanding of the industry. Isn’t it great to be inspired by these people?

While there are not secrets and hard rules in doing digital marketing, you need to be smart enough to determine the most appropriate best practices for your strategies, for instance. On the other hand, it doesn’t have to be that hard, that is if you will just follow these fundamental tips, there are no reasons you cannot do it right.

Pay to learn

You can start with the basics though by doing a self-study about digital marketing. With all those available resources on the web, you can just read, understand and apply your learning!

Self-studying is one thing. However, if you want to take your learning a notch higher, paying to learn more is an indispensable advantage. Think of it as going to school. You have to attend classes, but you cannot do without paying your tuition fee, right?

While undergoing a paid digital marketing course, you’d realize that there are still so many things that you still need to learn. Other than that, you will learn various strategies, tactics and techniques on how you go about marketing in the virtual world. All the things that are necessary for doing digital marketing, they will teach you.

If you will research for them, there are also firms that are willing to help novice to learn about every nook and cranny of digital marketing. You might not know it, but one of these companies will be satisfied with your performance and hire you as one of their specialists.

Network with experts

Today, there are various influencers in the digital marketing industry who are also considered the experts in this broad niche. Not to mention, there are also experts in each field of digital marketing.

As an aspirant and like the educators themselves, most of these experts are also willing to share and extend their knowledge to you. Some experts are doing trainings, seminars, conferences and workshops for these aspirants to achieve the right and desired knowledge about digital marketing.

One good thing about workshops is the Q&A portion where participants can ask the experts some questions. Experts are happy to entertain and answer your concerns if you have something that you don’t understand. The majority of the speakers want participants are who willing to voice out their concerns. It only means that participants are interested and eager to learn more about the things that they still need to know. Taking down notes or asking for a copy of the handouts would be a great help for you to review the topics you have discussed earlier.

Seminars and workshops are usually organized once or twice a year. Invest in your knowledge bank by attending to any of these seminars.

Experiment

Acquiring knowledge doesn’t end up in learning new and exciting things regarding the topic. You also have to do some experimentations for you to grasp the entire idea and understand the topic fully. Admit it, there are times when explanations still seemed vague to us and experimenting could be the only way to maximize the learning process.

For example, when you encounter an unfamiliar function on the web, you have the freedom to click and click until you do understand such. The same goes with when you encounter a new term. You have to experiment to learn what the term is all about. You will know and understand it eventually.

Your curiosity will lead you to great learnings about digital marketing. Experimentation boost knowledge. It only requires your willingness to learn more about this broad topic.

Be observant

Doing things without any good foundation is risky. If you really want to learn, you also need to observe what the experts are doing. What strategies are they doing? Try to observe each detail that goes into the strategies and decide later on if these are implementable on your part or not.

You may also try to visit other websites and observe how the owners are incorporating digital marketing. Your goal should be getting ideas from these successful websites and come up with new and original ideas out of them.

Learning also comes with keen observation.

Practice, practice and practice

Practice makes perfect, or so they say. A cliché as it may seem, but yes, practice forces you to do things better and better each day.

There may be times when you that you already know something, do that something on your own and realize in the end that it is so difficult to execute. That means that even if you already know the basics, you still need to practice to do it right.

While the learning curve is steep, don’t give up, and never skip this important process. Also, don’t hesitate to ask questions if anything confuses you.

You cannot learn digital marketing overnight. You have to harness your skills to perform better. Even experts are still practicing their skills for them not to forget the things that they have already learned.

Aspiring to be one of those successful digital marketers is a good starting point. Pursuing it would mean you have to undergo a few important steps before you can call yourself a successful digital marketer.

Comments: 0 Tags: digital marketers, digital marketing

4 Reasons To Use Social Media for PR

Posted by Jen Corre on April 8, 2015

Public relation (PR) is the manner by which individuals, firms, and organizations communicate with the public. With this definition, a PR specialist is a person responsible for communicating directly and indirectly to create a positive and strong image to the public. Aside from press releases, public appearances, and newsletters, the use of social media is the newest trend in connecting to the intended audience. Of course, before you go social, make sure to consult SEO consulting services for you to achieve the desired outcome. This is one of their expertise.

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Strategically speaking, there will be a big difference when it comes to the outcomes of public engagement once you go social. Knowing that there are thousands of people who use social networking sites every day and considering the fact that humans are curious in nature, the possibility that the people who will get themselves involved in your PR is high.

Like doing public appearances, there are several advantages when you use social media in your PR efforts. By doing so, you may also learn a lot of things that only social media can teach you. Well, there is no harm in extending your niche and going social.

1) It scales

Digital experts would say the more popular you are, the more popular you’ll be.

Have you ever noticed that in the social world, the more people gets to see a particular post of yours, the more likes and shares that post gets. Perhaps, people have this perception that since a lot of people had already liked it, they will (or might) also like it. They change the way they act to fit in. It is a mob mentality.

As a PR specialist, you have to be observant and keen enough about how people engage with your posts socially. If you know that this is the usual behavior of the majority of the netizens, it is your responsibility to grab that chance and turn that to your own distinct PR advantage.

When you create an interesting and engaging speech or any other type of content for that matter, more and more people get curious on what you are up to next. What the company wants to do that the public might benefit from? What are the issues of the company that they want to address and clarify? What will they – the public – get when they try to engage in your PR? These are the usual questions that netizens would like to ask before engaging.

Try to grab their interest. When you do, you are actually establishing a community of your own with people who will deeply engage with your brand beyond a simple like or share.

2) Long-term storytelling

The secret is to build a permission asset.

When you use social media for your PR, expect that people would want to know more, more than what you have just presented to the public. They would want to engage and be involved personally especially after knowing what the company wants to do and how they may contribute. Perhaps, they recognized you based on the impact of every word you said to them.

Simply, that particular person who wants to get involved more is paying attention to what is yet to come. They want you to disclose more about the things that you have not tackled in the public. Remarkably, when one is interested in you and in the company or organization that you associate yourself with, they will send you a private message regarding the matter.

You have to understand that the attention that they have given you is precious and you have to seize the opportunity before they change their minds. With that, you have their permission to share more about what the company or organization wants to impart to the public.

There are also instances wherein a particular person would want to actively get involved in your company’s advocacies, you also have to grab that chance. You don’t know it, but that person can be one of your company’s future assets. Also, it is another way to create a strong and positive impression on other people.

3) Intersection with SEO

When you do PR socially, of course, you use links to connect to the site where your content is. Sharing your content is one of the important things that you must not forget to do on social media. Sharing your content is one way to make the people notice your company and what it has to say.

Actually, a lot of PR specialists uses social media sites as their platform to connect with their intended audience. But only few PR specialists have succeeded in sharing their sites and gaining thousands of people who engages with their site. How? They incorporate SEO in their PR.

SEO plays a big role in making your website known to the public. SEO helps your site to land on the top ranks of the search engines. The higher the position, the better the public engagement to your site. Nonetheless, there are standards and best practices to follow to maximize your SEO results. A great (unique and informative) content that is written with the public in mind is just one of these.

4) Leverage

Using social media for PR does not end in telling and letting the people know what you or your company or organization is up to. If you know how social media can further boost your website’s popularity, for instance, you must take advantage of this, too. It is your leverage to further build your community.

Social media is capable of disseminating information all over the world. Thereby, when you have a good reputation in the social media, you are attracting and inviting more investors, advertisers and other entities that are willing to support you and your company.

Grab those opportunities as well. These will not only enhance your popularity, but they also attract partnerships and other worthy affiliations. Definitely, you might be facing more investors who are also willing to work with you.

On the other hand, there will be people who are not in favor of doing PR in social media. They don’t like the way you deliver your message to them or that they get annoyed when you try to share your message in all social media sites. There could be other concerns that don’t impress your intended audience.

Thus, you have to be careful and responsible in every post that you publish. Well, basically, that’s what PR specialists do. Analyze, analyze, analyze and then, decide on the best possible solution to clarify unwanted issues.

Comments: 0 Tags: seo consultation

SEO Strategy: 5 Reasons Why You Sometimes Fail

Posted by Jen Corre on March 27, 2015

Having a lot of ideas in mind can be overwhelming. It sometimes makes us feel excited to write down what we have in our minds. It also motivates us to accomplish the things that are the products of our ideas. Yet sometimes, creating new and engaging write-ups for your audience can be daunting, especially when the instruction is to achieve guaranteed SEO results.

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You might wonder why you just can’t get the desired outcome regardless of how effective your strategy is. And based on the results of your traffic, it may be frustrating to think that sometimes your ideas you have poured all your efforts into just won’t work. Not just frustrating, but it is also disappointing to you and your audience.

There are actually a lot of reasons you sometimes fail to deliver strategic SEO. Perhaps, you might already know that there is something lacking or missing when you created the idea. Perhaps, that’s something that you missed is the most important part of creating a good SEO strategy.

Let me just help you in remembering those points. So that. You won’t end up with crappy ideas that you must not publish in the first place since your audience will not read them anyway.

1. Do you forget the why, or the real impact your idea will have?

Not all SEO copywriters will not admit to this, but sometimes, we tend to forget the importance of the content. We often forget the basics such as how your content may impact your readers. At times, we forget how interesting an article may be to them. The failure to create an interesting and engaging content may lead to fewer visitors on your site. Not to mention, the bounce rate when your readers are not satisfied with what they’ve read.

Knowing what interest your readers is always a plus. Who knows, but you can also extract new ideas from the process and from your readers themselves. It is just a matter on how attentive you are when it comes to the interests and preferences of your readers. You have to be keen and observant enough on how they approached every topic that you make. When it doesn’t give much impact to them, then change it to a much better one that resonates more with them.

2. Do you give up too easily?

When you do SEO, the things that make us discouraged are always around us. For instance, when we heard or read a bad feedback on our site on how poor your ideas are and on how uninteresting and less engaging your site is. These are one of the things that frustrates us and which leads us to despair. When we feel discouraged, we tend to give up easily. We feel frustrated on the outcomes of our ideas, leading to implementing poor SEO strategies that only hurt the website some more.

Turning your dismay into something noteworthy such as challenging ourselves to do better may not be easy. This is so true when our emotions are high. What we don’t realize is that putting our passion and interest on our ideas can create one unique, interesting and engaging idea for our readers. It is really up to you whether you will entertain the thought or not.

3. Do you skip experimentation?

Coming up with the most engaging idea is not a guarantee that your next SEO strategy will be as successful as the previous ones. When you have an idea and used it over and over again, your readers will be dismayed on how lousy your site is. All they want is to see a new site which will grab their interest.

Experiment. Change the things that make your site plain and boring. Or, you can even have an interactive activity on your site that you think your visitors will really like and appreciate. Do things that make your site unique, so it will stand out from the rest. Try new things and observe how each works.

Better yet, you can also diversify your ideas based on the ideas of your competitors. Observe what they usually do to have an engaging site Grab that chance and make your own strategy out of it. It is not a bad thing after all, for as long you made your own unique SEO strategy.

4. Do you lack interest personally?

Generally, doing SEO and coming up a new SEO strategy takes a lot of our time, yes? Such a demanding task, it requires a lot of thinking about how to make your audience satisfied with your site and what you publish in it. In some instances, we just can’t achieve the desired outcome because the strategies that we have in mind are just too difficult to implement. Or so we thought.

Doing SEO requires patience. It doesn’t work out overnight. You have to think what piques the curiosity of your readers the most. When you think that your ideas won’t create a good outcome, then you have to think of another strategy that your audience will surely love. Or, you can even improvise new ideas out of your previous strategy. Put simply, draw inspiration from your previous ideas to have a uniquely new SEO strategy.

5. Do you overdo it?

When you have overwhelming ideas flowing through your mind, you would want to put them on your site. However, visitors definitely hate it when the site that they visited is overly done. Your ideas might be good, but not good enough for other people. Putting unnecessary things on your site can sometimes annoy them more so when your website is not very user-friendly.

Knowing how to control and organize your ideas is a must for you not to overdo it and not overwhelm your readers. You have to identify the things that are important and must be included to make it easier for your visitors and readers to comprehend your website in one viewing as well as understand your contents. You have to think what your audience would like and would not like to see when they visit your visit. Most importantly, make it simple and accessible for them to stay (meaning: dwell) on your site.

Guaranteed and sustainable SEO means having high-quality traffic on your website. It all starts with an idea though. As much as possible, try to avoid these situations.

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