All posts tagged marketers

Getting SEO Right From the Start

“Good SEO is paying atention to all the details that most bloggers ignore. From using the Yoast plugin, to writing for people, to creating thorough resources linking out to trusted sites and linking into evergreen, relevant content, do what others refuse to do to rank for semi-competitive and even competitive keywords. Spend an extra 1-3 hours to publish and SEO – optimized post. The returns from a targeted traffic, community and brand-building perspective are astounding.” – Ryan Biddulph


Every business, regardless of the size, aims to establish their brand name through the Google search engine. That means, penetrating the online industry is a step closer to successful marketing. However, if you’re aiming to get a high-quality traffic on your website, then understanding the importance of a good Search Engine Optimization (SEO) must be considered. Even a competitive business such as the SEO company are continuously striving to excel in the online world.

 
Following a good SEO can create a significant impact on how search engines rank websites. When done well, it can improve your site’s visibility in the search engine result pages. However, SEO nowadays can be a little bit tricky especially when it evolves every time. But to get you started, below are some list of questions on how to do SEO from the outset.

1. Will paying more and choosing a bigger agency to get me more ROI on SEO?

Yes. In fact, when you increased your investment then it generally comes with an increase in hours spent on your campaign. Whether you are up for producing content, doing an outreach program, or even building and leveraging assets, the hours you spent for these activities vary. In business, marketers should be upfront with their clients, telling you cannot work with them when their level of investment is not enough to compete in their market.

2. How do I decide whether SEO or PPC is better for me?

Doing both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) can be an advantage to your business. However, not all businesses can do both considering the budget. That is why marketers should understand each strategy. When it comes to generating the best Return On Investment (ROI) in the long term, then do the SEO. It is also going to deliver the lowest cost per acquisition. On the other hand, PPC is going to generate immediate results (most of the time). According to Andrew Raso, a Co-Founder of Online Marketing Gurus, he would recommend choosing SEO over PPC if you have investment for a minimum of 12 months.

3. If they rank for “SEO company my city,” does that mean they’re good at what they do?

Not necessary. Achieving a rank may not be difficult since the city-related terms are not that competitive. But just because they rank for a non-competitive term, that does not mean they can compete in the ranking with very competitive industries. Also, some businesses tend to manipulate the Google’s search engine for their website to rank. However, once the Google update is released, their site will not have longer rank.

4. Google discourages ranking guarantees. What should I expect instead from my SEO vendor?

The moment you start an SEO campaign, you need to have an outline of what exactly you will be doing for the investment every month, and ensure that you will deliver these promises to your target clients. Sometimes, there are SEO vendors who don’t show the work they are completing. Perhaps, it is either substandard or because they are trying to hide something from their clients. Markters should show their customers everything that you do – from the links and to the content that you produce. It is also a plus factor when you explain to them the process.

5. What would be a good length of time before I start expecting results from my SEO campaign?

It depends on the industry and client. Whether the client previously had SEO work done on their website or the client is doing other marketing works, or even whether their website has to be been penalized, these factors can significantly affect the results that you had expected. In SEO, the usual time allowed when generating transaction is within 4-6 months of starting a campaign. But then again, that depends on how fast and efficient you are when it comes to SEO strategies.

6. I don’t know how to choose from one of their packages. What should I do?

When you want to be successful with SEO, then marketers should build every strategy from the ground up and should be tailored to a particular campaign. Moreover, marketers should also have a scope of work that should be complete for that particular investment level for each month. When transacting business with your clients, explain to them how much you need to spend each month. It is for them to be aware of the business they are into.

7. Should I help them with keyword research?

That depends on how complex your industry is. For some companies, before they process with the campaign, they usually spend an ample amount of time understanding the scope of the client’s business. They make sure that they can talk with the client to obtain their approval. However, it is not necessary that clients do keyword research for the company. Keep in mind that SEO companies have plenty of tools available for them to use with the campaign.

8. My site has millions of pages. How many should I get them to optimize?

Most SEO experts would recommend targeting the most relevant pages with terms that your clients want to rank since this will help boost your site quickly. Also, when you have a team that is capable enough, then you can write a script that can pull a list of best practices for title tags, meta descriptions, etc. for your client’s website. However, if you are going to create compelling content, then you must do it manually, and it cannot be scripted. This is to ensure that your target audience will get interested on your website.

Final thoughts:

When it comes to business, there are times that the strategies used by the other companies are not applicable to yours. That means you should create your strategy that would fit your website’s needs. With that, you can ensure a growth on your website.

“The best thing you can do to help others take responsibility is to authentically practice the behaviours that you want others to practice.” – Dr. Michelle Reina

Being a leader is a lot of work. When executed correctly, then you would make a great team. But when a leader does not pay attention to the needs of his team, then the expect the opposite. Even a competitive business such as SEO Company, leaders make sure they know and understand what a team needs to establish trust and momentum. But then again, it is not that easy.

The job of a team leader is not just about understanding or helping his/her subordinates. But also, he/she must be reliable, credible, and committed to working hard for the team’s growth – that makes an effective leader. To give you more of it, we list down some ways on how to gain team trust and momentum.

  1. Reward To Performers

“You have to create a culture where everybody has an opportunity to be recognized.” – John Mackey

You do know your team is working. They do the tasks you asked them to do and finish it on time. But the question is; which of them is dedicated enough to do his/her tasks well? Who is that certain person who would go beyond what you expect them to do? Who is that one person that makes sure that everything he/she does would excel? These people are worthy of a reward.

Acknowledgment for their hard work probably would do. But as a leader, don’t limit your reward. Think about what makes them happy, excited or feel motivated to do their work even harder. SALARY perhaps?

  1. Protect Your Team’s Time

“Business is about people, and your reputation is built on how you treat people.” – Bruce Rauner

As a leader, you are well aware that time management is important. However, you may not realize that sometimes you have been using their time in an impractical way. For instance, you called them for a meeting, and yet your agenda is so simple that you can just inform them through an email. Think about how many minutes would it take for them to assemble in the conference room. Think about their feelings whenever you called a meeting. Not thinking about these things can ruin their productivity.

Additionally, if you want to call a meeting, make sure to create a timeline on the things you want to discuss – a new project perhaps. It is in this way where you can deliver all the important things that needed on a new task or project in an easier and faster way.

  1. Encourage Efficiency and Communication

“I wouldn’t ask anyone to do anything I wouldn’t do myself.” – Indra Nooyi

Keep in mind that a successful business would depend on how you act or work as a team. However, you can never create a strong team when you lack efficiency and communication. Is your team competent enough? Do they have the ability to excel in their field of expertise? Are they effective enough to execute a certain task or project? Knowing and understanding their unique capabilities is crucial when you want to create a great team. But you cannot achieve a desirable outcome when you do not care to communicate.

It is in an effective communication where you can get to know more about your members. You may want to ask them on what part of the task do they find it easy or difficult. A simple question with a simple answer can create a big difference on the productivity of your team. That means, in everything you do, try to communicate and help each other succeed.

  1. Provide Clear Role Definition and Project Direction

“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” – Howard Schultz

No matter how competent your team is, if the members do not understand their respective task, then you are still bound to fail. That means, it is the job of the team leader to provide his/her members a clear definition of a specific task and project direction. Do not leave your members hanging and wondering what role should they take to achieve the right result. Keep in mind that your business or company is at stake. So, you better be serious in clearing up any misunderstandings and confusions.

Needless to say, having a clear role and project direction does not just save your business from any disasters, but also helping your teammates feel ownership of their work and responsibilities. Not to mention, the feeling of accomplishing a certain task that he/she excel.

  1. Provide a learning environment, not just lecturing

“Your words and deed must match if you expect employees to trust in your leadership.” – Kevin Kruse

Sometimes, a leader should also try to put on the shoes of their subordinates. Think about how would they feel whenever you keep lecturing them about something all over again. Think about the things you sometimes do that irritates them. You probably not aware of it, but there are times your team may not be as productive as before considering these issues. Keep in mind that your team would also get tired of being told what to do. Why not try to create a learning environment? They do not just learn something you, you can also get an idea for your next project based on their opinions and suggestions.

An effective leader should cut the distance between his/her teammates. Work on and enjoy every task together. If there are any confusions about an individual process, then simplify it for them. If you learn something from reading or based on experience, then care to share it with your team. Or even do some team building to learn more and new stuff. It is in this way you can gain their trust and momentum that you certainly are the right leader for the team.

Final Thoughts:

Although being a team leader is a lot of work, it is not that hard to execute and be an effective leader. The effectiveness and productiveness of each team member would also depend on how you motivate them to work hard and excel in their respective task. Again, maintain a strong intra-team communication to achieve the desired outcome.

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“Employees are a company’s greatest asset – they’re our competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company’s mission. “– Anne M. Mulcahy

If your business is rapidly growing, your employees must have been competent enough in contributing to its success. It would take a great team to achieve a desirable outcome. However, even if they are capable of doing their job well, employees should also not forget they are still under the supervision of their employer. But sometimes, that’s not always been the case. Many employees do not understand what their employers expect them to do, which generally would lead to confusions and committing costly mistakes.

 
When it comes to competent jobs such as working in an SEO company, it is crucial for every employee or marketer to understand their respective tasks. This is to ensure you know what you need to do to come up with good results. On the other hand, it is also the duty of an employer to assign the tasks accordingly, and clarifying important points to make sure everything is clear. Communication is everything. And as an employer and a marketer, it is crucial for you to know these key points below:

 

Set clear and realistic goals

 

A goal is the backbone of the company. Without such, you may not know what and where you’re leading. But keep in mind that it is also difficult to accomplish a task when your goal is not even possible for you to reach. You may have so many things in mind that you want to do, but you also have to know that there are things that are not just applicable for your company. That means you need to break down your thoughts into realistic ones.

 
As an employer, you should never assume that your employees are aware of these goals. It is your responsibility to have a constructive conversation with them. Determine whether your goals are aligned with the goals set for each employee. Think about what an employee can do or contribute to achieving the goals set for the company. Pay attention to their needs and capability. Collaborating is needed to achieve a better outcome. In this way, you will learn and have a new perspective based on your employees’ opinions and suggestions.

Tell employees that their job matter

Every employee plays a big role in business growth. They have contributed to the success of the company. Unfortunately, it is not all the time motivation would come to our aid. There would be times productivity of an employee would go down, dedication and performance are poor, and not to mention, losing the passion and the love they have for their job. If this continues, obviously the company will suffer. That only means, an employer’s encouragement is crucial in times like these.

 
Try to focus on the importance of work expectations. Even a single encouragement such as telling your employees how important their skills and capabilities to the company is a big help. And most importantly, try to acknowledge their desire to work hard to achieve a particular goal. It is in this way; you can boost your employees’ esteem and confidence in doing their tasks well.

Clear accountability objectives

Telling your employees the goals of the company, or how crucial it is to do their work well is not enough. They should not just be aware of their respective tasks, but employees should also hold accountable to the happenings within the company. For instance, if there are any inappropriate activities, or even facing disappointed clients, they should know what and what not to do to address such issues. However, if your employee does not know what work for which they are accountable, then they cannot deliver their tasks well.

 
Again, communication is the key to understanding your employees and the things you expect them to do. Without proper communication, it would be difficult for the team to achieve quality results. A good employer would give their employees a chance to voice out their opinions, suggestions, or any other concerns about their tasks or workplace. In this way, it is easier for the team to address and resolve any problems at work.

Provide advancement opportunities

Apart from giving your employees the right encouragements, did you know that an employee advancement drive performance? That does not mean requiring you to have your employee a formal promotion, though, but letting them understand how to advance themselves in preparation for a higher position matters. Perhaps, you can help them identify what qualities should an employee have to get promoted. Or even provide them with clear goals and expectations.

 
Employees who receive advancement opportunities from their employers have a higher chance to excel in their field of work. Why? Because they have the reason and the motivation to do so. And of course, with this goal in mind, they will strive harder to for their career growth.

Display a positive attitude

Problems or conflicts are inevitable. Companies may encounter back jobs, disappointed and angry clients, drop sales, and anything that may ruin the reputation and the credibility of a company. Although we may not want these circumstances to happen, sooner or later, your company would also experience such issues. These things are unavoidable considering the line of work. But the good thing is, displaying a positive attitude towards the situation can lessen the pressure and bad vibes in your workplace.

 
It is important for a team to stay calm during the crisis, to ensure you can clearly think of a better way to address the issue. And most importantly, having the right attitude can help both employer and employee harmonize the workflow of the company.
Understanding the expectation of each employee may be a challenge to every employer. However, these things mentioned above would guide and help you with the things that boost the productivity of every employee.

 

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10 Laws of Productivity

“We often fool ourselves into thinking we are being productive when we are simply getting ready to get ready.”
-Intentionally Refined -

Let’s be clear on one thing: Productivity at work can never be achieved when you are not willing to cooperate. Whether you are aware of it or not, we all do procrastinate. Perhaps, we may not be noticed that we are already procrastinating since some of them are small. But mind you, these small things when frequently done, it will also give a great impact to your performance at work. How much more when you are working in an SEO Company? Slacking off is a no-no, to prevent receiving calls from disappointed clients. Procrastination is a struggle you need to beat!

But if you think that procrastination is the only reason why we can be productive, then you better think again. Our attitude towards our work also matters. When we tend to be passive, sluggish and lax, then we are also losing our productivity at work. And since we are already used to that attitude, it might be difficult for us to cope with the things around us such as meeting strict deadlines. Again, you do not want to entertain angry clients.

Productivity is a major factor at work. It gives a great impact to the growth of your one’s business. However, if you think that you or your employees are already slacking off, then you have to do something to prevent such. Below, we list down top ten laws of productivity that you might want to apply to your work or business.

1. Break the seal of hesitation

Whether you realize it or not, we tend to hesitate especially when we are not sure of the things that are going to happen next. Of course, we do not want to act impulsively that might pose risk to our business. However, this can also cause some delays in our plans. We tend to lose ourselves in planning (and dreaming) indefinitely. You should break the seal of hesitation and must challenge ourselves to take some action sooner rather than later. The minute you start acting, it will give you valuable feedback that will also help you refine your original idea.

2. Start small

Itis good to think big, especially when we already have a good concept on our mind. In fact, through thinking of a bigger idea, it can give us motivation to do and achieve such goal. However, there will always be some dangers when you tend to dwell on that “big idea” of yours. Achieve such would be impossible when you do not start from scratch. Perhaps, you can do some trial and error on your plan. One way or another, you will realize that there are flaws in it that you need to improve. With that, you will learn how to improve through your personal experiences.

3. Prototype, prototype, prototype

Every successful strategy will always have a plan. A trial and error is an essential part of any creative’s life. That simply means, you have to test each strategy whether or not it applies to reach a particular goal. If there are flaws in the process of planning, then you have to improve a particular tactic to achieve the outcome that you want. A prototyping and iteration is the key to transforming a so-so idea into an effective and successful outcome. Instead of being stuck on the failures, you have to move forward and try a new strategy to make it better.

4. Create simple objectives for projects, and revisit them                regularly

Whether you realize it or not, we usually have hundreds to thousands of ideas when it comes to a particular project – which leads to a bigger picture. However, if you want to have a higher possibility of success, then you need to create an objective what your project is all about. In this way, you will have a clearer view of the possible outcome.

5. Work on your project a little bit each day

When it comes to working on in-depth projects, it requires us to have a serious infusion of our creative skills – to develop an engaging business plan, or just learning a new skill. Having a momentum and the right focus is important to achieve a desirable output. But if you tend to do a serious project urgently without any assurance of success, you may not get the right result of a particular project. That simply means you have to make sure that whatever strategy you use, it should be the right one.

6. Develop a routine

Developing a routine is one way to ensure productivity at work. It is a part of being able to work on a specific project without any doing some other things that are not related to the project. Yes, having a routine can be dull and uninspiring, but it can create a founding for sparking true insight. Moreover, a routine is also helpful especially when it comes to strict deadlines to meet since there will be an assurance you will do that particular project.

7. Break big, long-term projects into smaller chunks or “phases.”

Whether you like it or not, you cannot achieve more major project when you don’t start with the smaller ones. That means you have to break the project into smaller phases for you to be able to accomplish each task faster and easier. This is also crucial when it comes to staying motivated and inspired to finish a particular project.

8. Prune away superfluous meetings (and their attendees)

There are activities such as unnecessary meetings that can drag down the productivity of one’s person. Perhaps, it is understandable why there are meetings. However, there should be a concrete reason as to why there is a meeting, and make sure that there is a clear objective on what the meeting is all about to prevent any delays with the projects.

9. Practice saying “No.’

It is nice to know that you can do anything for as long as it is related with the projected that is assigned to you. However, you also have to know that creativity is not infinite. To achieve a better outcome, you should be aware the right pacing when it comes to the tasks you are handling.

10. Remember that rules – even productivity rules – are made to be broken

Although you may have a daily routine of your work, always remember to be flexible enough when it comes to sudden changes. Your task would depend on the situation you are in. And whether you realize it or not, breaking habits offers a new perspective and helps you recharge to head back into the fray.

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“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed no hope at all.”
-Dale Carnegie-

As we all know, there is no such thing as overnight success. Perhaps, it can be an illusion that gives us the motivation to strive harder to reach that goal. But the real success would take you to a long journey of mistakes and failures before you can get there. Although challenges may be tough, this gives the opportunity to push ourselves to the limits. And mind you, only those people who have a “growth mindset” can overcome such process.

The crucial point in having a “growth mindset” is the positivity of a person. They have the tendency to learn and grow from their experiences, instead of making it as a barrier. For instance, whenever there’s a complaint from the client, growth-minded marketers strive for the better to have a guaranteed SEO. Yes, it is all in the mindset which brings a great impact to different aspects of an individual. And if one hits a setback, then a smart judgment will be made. But what really is a “growth mindset”?

There are actually two types of mindset – the “fixed mindset” and the “growth mindset”. According to Carol Dweck, a world-renowned research and psychologist from Standford University, the single quality that separates successful people from unsuccessful people is whether they think their intelligence and abilities are fixed. Moreover, she categorized people who think they have fixed abilities as having a “fixed mindset”, while people who think they can grow their mindset as having a “growth mindset”. Let’s try to break it down.

What is a growth mindset?

A growth mindset simply believes that the intelligence of a person is something that can be developed through hard work. They know that every challenge they encounter in life is inevitable. Moreover, they also expect that addressing that particular challenge may sometimes be a challenge on their part. Although they don’t intend to commit mistakes and fail, but they still strive to be better by learning how to approach such challenge later on. This mindset allows an individual to have their own development.

What is a fixed mindset?

Basically, a fixed mindset is the opposite of the growth mindset. These people believe that their talent and intelligence are static, and it cannot be changed. Instead of learning and growing from their experiences, they rather see challenges as an obstacle. They tend to devaluate their capabilities and are afraid to put an effort on things thinking that the way they were determines their success and not their hard work. You will know if a person has a fixed mindset since they are threatened by the success of others.

You definitely don’t want to go down to that path, right? So, scrap the idea of having a fixed mindset. Good news is, having a growth mindset can be developed. Here’s how:

How to develop “growth mindset”

Effort – first things first, you cannot achieve an outcome when you don’t make an effort to it. Take an action or the first step that you need to do. Perhaps, you can try focusing on the process most successful people do. Moreover, isn’t it amazing when someone praised your effort? There are studies shows that a praising effort has a long lasting impact and can enhance someone’s intrinsic motivation.

Different strategies – never implement the same strategy when you know it is going to fail again. Perhaps, there are flaws you need to address before you move forward. Or even you need to change the whole strategy for you to come up a better outcome. When one fails, then don’t be discourage to look for a better and effective strategy than the previous one.

Learning – everyday single day is a learning day. Whether you realize it or not, what you see, hear, smell and touch can give you a new learning experience. Although there are times it can be as simple as counting 123 or as hard as algebra, try to learn as much as you can without wasting such opportunities that pass once.

Asking for feedback – this is one of the things most people are hesitant to do. Yes, there are feedbacks that may hurt our ego. But do you know that through asking feedbacks from the people around you can make you even more productive? It is in their feedbacks where you can learn what and what’s not good when approaching situations. Moreover, it is also in their feedback where you will mostly strive not to commit mistakes just to have their good and satisfying feedbacks. Success also starts from getting negative and bad feedback from the people.

Persistence – being persistent is one factor that brings you to success. Without persistence, you might not stand the challenges you encounter each day. No matter what setbacks you are into, you can overcome such since you are persistent in achieving your goal. There are also studies that show that having a growth mindset can persist longer than those with fixed mindsets.
Choosing difficult tasks – just because one chose to do a difficult task, that doesn’t mean they want to show off that they have the skill and talent. By choosing to do such will help them develop more on their growth mindset. They will have a sense of courage and curiosity on how to achieve a better outcome on a messy mistake. Moreover, people who used to do difficult tasks will not be afraid of committing mistakes since they know they can handle such circumstances.

Setting high standards – being ambitious enough is not a bad thing at all. In fact, this will motivate you to exert more effort for you to reach a specific goal. Whether you realize it or not, there are risks when you tend to set your standards low. Perhaps, you will most likely not be motivated enough to pursue the things you need to do. Of course, you’re not going to get the desirable outcome like you want it to be.

Generally, developing a growth mindset is not that hard as you think it is. Yes, it is undeniable that it takes a lot of your time and effort for you to be able to achieve the right mindset. But you will eventually realize how important and helpful it is in our everyday lives. Moreover, having a growth mindset will lead you to a path where you want to be – success!

People have bad habits. We all do. But when you develop these bad habits in business, then it means trouble. The success of your business will always depend on how good you are as a leader – on how you manage every strategy effectively and successfully. But let’s face it, not all of us are born naturally to lead. It takes a lot of your time and effort to learn the basic steps of leaderships, and on how you can effectively lead your fellow marketers to do business with you.

When it comes to marketing, even an SEO company knows so well that every second count. That means every leader should strive hard to compete in the marketing world. And having a lousy performance is unacceptable. Poor leadership would also mean ruining the team’s productivity. Of course, how will you lead your team when you yourself can’t even handle simple situations on your business? Right? A lot of you here might have been pondering if they are a good leader or not, or if they have been leading their business in the right direction or not?

Yes, leading your team may be daunting and challenging. But it doesn’t give you the reason why you can’t be a good leader to them. Well, if you want to help boost your business, then you should stop doing these bad leadership habits below that definitely, can ruin your team’s productivity.

1. Managing the details

Every detail of each strategy, no matter how simple it is, is important. Failure comes in when a leader missed out the details. And as the leader, you should not just look at the bigger picture, you should also know how to look at the smaller ones that help make or break a good strategy. For instance, setting up a goal where you want your employees to achieve, it is up to them on how they can make the task work. However, if that particular employee can’t deliver his/her task, then you probably have the wrong person for the job.

Managing the details means going micro to macro. Before going to a bigger strategy, make sure that the smaller details are efficient enough to support the said strategy as a whole. Likewise, you have to know the reasons as to why that particular employee is not effective in that particular task. Perhaps, he/she is expert and effective in other particular field and not on the task that you just gave. When you miss out even with that small detail, then that might be the reason why you can’t properly deliver your strategies.

2. Neglecting the individual

When it comes to business, you have to know that each employee is an expert in their respective field. Although they may not be good at some point, but there will always be something that they are good at. However, when you tend to give them a task that is not in line with their expertise, it may not be a good idea. Yes, multitasking may be an advantage to every business, but there will also be a downfall to it. Employees can’t focus on enhancing their skills when they have so many things to do, which may result in being stagnant on their specific field.

As a leader, you also have to know the strength of your employees– on which field are they good at. Of course, it is also not enough when you just know about their skills, you also have to understand the way they make things done. With this strategy, you will have a strong team working together while integrating their own expertise in the business as a whole. Moreover, this is also one way to lessen mistakes in delivering the given task they have.

3. Not making your expectations clear

Expecting something is definitely not a bad thing at all. In fact, it is in your expectation you can foresee things that may be possible to happen in your business. On the other hand, making an assumption is definitely a risk to take. Yes, there are just times that businesses should take some risk to avoid facing bigger damages. But as a leader, you also have to make sure that you are not taking a risk just for nothing that can jeopardize the quality of your business.

When you assume, it means you are not sure of the things that are going to happen. When it comes to business, there should always be an assurance in every transaction that you make before jumping into conclusions or decisions. You can’t take your business to the next level when you don’t expect it to grow. But when you expect, you will have a clearer view of what is going to happen, and what strategies to make for the next step.

4. Indecisiveness

When you can’t have a firm decision, then you are not fit to become a leader. Basically, a leader should have an authority over his words. In business, feeling pressured especially when it comes to the decision making is inevitable, considering that you can’t take an unnecessary risk for your business. And we all do understand that making a decision is a crucial thing to do. However, it doesn’t give you the reason to be indecisive on the things you should do for your business. If you do, then your business is going to be at risk.

Having a firm decision is a must for the betterment of your business. But if you can’t come up with a strong one, then your business might face troubles in the marketing industry. And you definitely don’t want to see that crappy outcome, right?

5. Refusing to delegate

The feeling is indeed wonderful when your employees looked up to you as a leader, and on how they respect you for achieving great things for the business. Yes, the feeling is great. But this is also one of the reasons why some leaders refuse to delegate tasks since all they want is to get the praises of their employees for accomplishing another great thing. And yes, this might be good at some point, but you are already killing the productivity of your team. What else would they do when you all have the task of yourself? And I’m sure you can’t do it all alone, you need someone to help you grow your business.

A good leader knows how to delegate tasks to his/her employees. It is also your duty to know which employee is good on a particular task. Avoid doing all the work by yourself. When you do, you might settle for mediocrity since you can’t finish your task on the given deadline. Moreover, if you want to see a growth of your business, you also have to make sure that your employees are also growing through integrating their field of expertise on your business. With that, it will be much easier for you to grow together as a team.

Being a leader is not just a simple task. You’re handling employees who are also one of the factors that contribute to the success of your business. If you are not careful enough in handling your team, this might have an undesirable result. That means you don’t just lead, you also have to set yourself a good example to your employees, which they might consider you as their inspiration to work harder for the betterment of the business. 

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