All posts tagged SEO tips

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Search Engine Optimization (SEO, for brevity) is not dead. No matter what the critics may say — SEO remains as a powerful marketing strategy with the majority of SEO companies offering link building services guarantee results. However, SEO is not as straightforward and as easy as many of us wants it to be.

 

More often than not, even SEO specialists themselves will encounter a few kinks and bumps down the road, resulting into a very frustrating workflow. So, what do stressed and frustrated SEO specialists do? They resort to shortcuts.

 

Underhanded and offensive shortcuts at that with hopes that these black hat techniques would get them roughly the same results as the legitimate techniques, only with lesser hassles and stresses. However, this is not exactly the best way to optimize your website. In spite of giving you substantial and fast results, it may very well be the main cause of your website’s death. Sure, it’s fast, easy and it gives you the desired results, but it is rarely worth it.

 

Many might think that black hat SEO is a thing of the past, but this is a very common misconception. Black hat SEO still remains as one of the most obnoxious ways to garner website traffic. However, due to specific circumstances, SEO specialists are pushed to implementing these black hat techniques. Some choose the lesser evil which are gray hat techniques.

 

This post aims to make you aware of the many underhanded methods that website owners and even optimization experts may utilize to game Google’s ranking system. Though each of these may sound incredibly enticing, the implementation of any of these would inevitably result in being penalized by Google. Yes, Google will know that you are intentionally being deceptive. The post categorizes these techniques into three, ranging from bad to the extremely terrible and will give you samples for each proffered category.

 

THE BAD

 

These strategies are tricky and stealthy. You may be using them unwittingly with the misplaced notion that they are not hurting rankings. They are not done deliberately and can temporarily increase rankings.

 

1.)    Keyword stuffing

 

Sure, you managed to craft content that is both rich in information and compelling. However, at a second glance, you would see that it is rich in something else as well – keywords. And by that, it would mean that almost every line of your post is literally laced with a keyword or keyphrase. This may get you ranked. However, nowadays, it’s not as effective. Keyword utilization is still necessary and beneficial, but writing excellent content that offers rich themes and substantial information should be a priority rather than keyword density.

 

2.)    Keyword stuffing your image tags

 

Some SEO people, especially the inexperienced ones, utilize this technique. Those who did this has a misguided notion that since nobody is minding their images, they might as well stuff it with keywords. However, this misconception should be debunked. Though this will not result into any sort of penalty, it would be a challenge to your visually-impaired visitors and will not do anything good for your on-page SEO.

 

3.)    Guest blogging for the sole purpose of link building

 

In building your brand and expanding your reach, this seems like a necessary  action. But take caution as guest blogging on irrelevant sites just to gain links is             never okay. This could potentially get you in trouble more so because the mantra nowadays is earning editorial links.

 

THE EVEN WORSE

 

These are the techniques you are very well-aware are not so acceptable. However, for the sake of page rankings and favorable web traffic, you are willing to look the other way. These are the techniques that might cause an initial increase, but take heed; you will eventually have to face the consequences.

 

1.)    Using irrelevant keywords in order to rank

 

There are days wherein we need to produce topnotch contents. However, there are also days wherein we could not find relevant themes to fit the barrage of keywords we are given for the week. So what do some optimizers do? They utilize them anyway. This is one of the shortcuts that marketers do for the sole purpose of ranking for those keywords. Unfortunately, Google has been sharpened its algorithms to identify a page’s real topic through Latent Semantic Indexing (LSI). So, using this otherwise unacceptable technique is moot anyway.

 

2.)    Meta keyword stuffing

 

Over-optimizing your Meta keywords does not hold any real consequences, but it does not do much either as it would not give you any sort of advantage in terms of rankings. The same can be said for your Meta description. Though Google would not use the content of your description as a ranking factor, it serves as your ad copy in the SERP’s. So, with that in mind, make sure you craft the meta description in such a way that it describes your page accurately, enticingly and appealingly.

 

3.)    Irrelevant footer links

 

Footer links are extremely necessary for helping visitors navigate your site. However, there are some sites which utilize footers but not necessarily aimed at helping users. They do it so they will garner more rankings for their keywords. Keep in mind that if you are indeed providing a link in your footer, make sure it is actually useful for your visitors. Do not do it for ranking purposes.

 

THE EXTREMELY TERRIBLE

 

You are well aware that this is wrong, but you do it anyway. You are enticed by the easy rankings and you just cannot help it. A word of warning though. This is going to get you penalized. Best case scenario would be you preparing to receive a manual penalty. However, there could also be a complete de-indexing of your site.  

 

1.)    Baiting then switching

 

In a nutshell, this involves waiting for a page to rank, then stealthily replacing it with a different page. This will get you irrelevant ranking for a while, but nothing bypasses Google. They will eventually figure this strategy out. You may see this as getting ranking, but it would also send your bounce rates through the roof. Thus, this is hardly worth the risk.

 

2.)    Doorway pages

 

These are pages crafted for the purpose of intentionally getting a keyword ranked by merely diverting visitors to a different page in the process. Doorway pages offer little to no content at all and often result in many useless pages, taking up all the top rankings for a given keyword.

 

3.)    Invisible text

 

As archaic and obsolete this strategy may be, it is still rather rampant and happens rather regularly. What happens here is that webmasters would disguise keywords on a certain page by matching the text color to the background. In some instances, they position the text off the screen using CSS, making it only visible to search engines.

 

In closing…

 

There are a lot more black hat techniques including link schemes that are not covered by this article. However, we have glossed over some of the most common strategies that are still surprisingly utilized today despite being corrupt.  Always take into consideration that these techniques may increase your traffic and give your keywords ranking in the short-term. But, more likely than not, it would damage not only your rankings but your reputation as well in the long-term.

 

And are you really willing to take that risk just for the sake of doing things easier and faster? I think not.

Search engines like Google love fresh and new content. As they aim to give their users the most relevant and latest results, their crawlers are always on a lookout for new pages on the web to discover and include in their indices.

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How To Optimize Blog Content

Contents on a blog attract not just user traffic but those of the search engine spiders as well. Learn the secrets to optimizing your entries. Here are ten tricks to show you how.

 

1.       It’s all about quality, relevance and uniqueness. Keep them original. Pick trending topics in your industry and breaking news within your niche and you are guaranteed to reach SEO rankings in no time. Make sure that the knowledge you impart is useful and timely. Aim for write-ups that answer common questions or solve people’s problems. Avoid spinning articles for the purpose of quantity.

 

2.       Maximize snippets. Snippets are excerpts that describe your entire article. These brief descriptions are visible on the SERP. The more compelling and attention-grabbing they are, the higher the chance that visitors will click on the link, arrive at your site, and read the full entry.

 

3.       Use eye-catching titles. Your title is the first thing that grabs the users’ attention. Make it descriptive so that your audience need not second guess what the post is all about. Avoid over-optimization and inserting awkward words just for boost SEO score.

 

4.       Apply proper keyword placement and variation. The trick is positioning your key terms near your images to emphasize its importance. Employ varied anchor texts for maximum outcome.

 

5.       Keep the length standard. Ideal number of words range from 400 to 600. Make them concise and spot on.

 

6.       Integrate various media types on your posts. Do not be limited with just text. Upload original photos. Create video tutorials. Insert images, videos, infographic and podcasts to impress an interactive content.

 

7.       Take notice of timing and frequency. The secret lies on posting regularly – 3 to 4 times per week and timing them in where majority of your readers are online. As you do this, the opportunity to get your write-up shared tends to go a little higher too.

 

8.       Allow reverse guest posting. Coordinate with influential bloggers in your field and invite them to write something for your blog. The variety of tone on your posts not only charms new readers but it also increases your credibility as a good resource.

 

9.       Be mindful of errors. This pertains to wrong spelling, punctuation, capitalization and grammar. Keep your content error-free.

 

10.   Use categories and tags. A tag makes it easier for your visitors and search engines to find a specific topic of interest. Hence, do not forget to include this at the end of each post.

Blogging is one of the best methods to improve SEO performance. As each blog post becomes a new page, it then provides fresher and newer content on the website which is exactly what Google wants. Integrating a weblog then is a marketing technique that most businesses apply on their sites.

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How To Optimize Your Blog For Search Engines

Optimize your pages to improve SEO ranking. Here is a quick guide to show you how.

1.       Keywords. Choosing your keyword set is one of the critical keys to make the optimization work. The terms must be targeted and niche-related, diverse, placed strategically in the content, and fully applied on the most important elements of a blog:

  • Blog title and description
  • Meta data – meta title and description
  • Content – post title, headlines, sub-headlines, headers, sections, introductory sentence, concluding paragraph all with varied anchor texts
  • Images via alt tags
  • Permalink URLs

2.       On-page. These factors are equally important to send favorable signals to the search engine bots.

  • Theme. This comprises of having a neat design that has easy and smooth navigational structure and clean CSS and HTML codes.
  • Loading Speed. The quick speed in which the page loads usually equates to good user experience. Hence, install plugins that will output optimal results.
  • Sitemap. A sitemap is a full map of all your posts, pages and archives. Generating one regularly and submitting it to Google helps the spiders to index your posts better.

3.       Links. This pertains to both internal and external links.

  • Internal. There shouldn’t be any broken link anywhere on the website.
  • External or Inbound. Increased traffic is one of the benefits of SEO and one way to improve the number of visitors coming to your weblog is through building relevant baclinks in a natural way.

 4.       Social Media. Google is looking to social media mentions as an indicator of an article’s authority and relevance. Thus, having profiles in Facebook, Twitter, Youtube, Pinterest and other major social networking sites plays a huge role in getting your content spread out over the web. Adding share buttons at the end of each post makes a big difference as well.

 5.       Mobile-friendly. In today’s age where almost everyone is on mobile, it has become a necessity to ensure that your articles are accessible on smartphones and tablets too. It is then advised to either create a mobile-version of your entire site, blog included, or go for responsive web design.

Search engine optimization has gone far beyond getting as many links as you can for your website. With the many changes brought by the Google Panda, Penguin, and Hummingbird, SEO strategies have evolved as well.

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The focus nowadays is on quality content – as it should be. Although quality content has always been emphasized as the more permanent tool for optimizing your website, some SEO specialists worked around this with spammy content, keyword stuffing, and other black hat SEO strategies. With the changes that Google has made on its search algorithm, the spotlight is back on building good reputation within your site’s niche.

Here is where social media comes into play. Social media’s rise in popularity has made it a powerful medium for marketing. Somehow, it has also found a way to affect search engine optimization. Hootsuite is one of the most popular social media management programs. If you are more oriented towards SEO rather than social media marketing, is it worth your time to use Hootsuite? Below are some ways in which you can use Hootsuite to boost your SEO efforts.

 

  • Post to your Google+ business page. Google’s own social network, Google+, is quickly rising to be a serious challenger to becoming the most popular social network. Many businesses will benefit with a well-optimized Google+ business page especially with the increased importance of Google authorship. Hootsuite is a great application that can help make it easier for you to manage your Google+ business page. Hootsuite has the capability of posting to Google+ business pages so that you can quickly and conveniently post across all your social media accounts.
  • Post a link to your website through Twitter or Facebook. Two of the most popular social media networks are Twitter and Facebook. Hootsuite helps you utilize these social networks in promoting any content that you want to leverage on your website. This strategy has been proven to deliver significant traffic to web pages being linked to.
  • Get analytics reports. When you post links to your site through your social media accounts, you can then get insight on what works and what does not for your social media audience. Hootsuite has built in analytics reports that provide a lot of data into which posts are being clicked through, which posts are getting noticed, how many comments and shares particular posts are getting, and many more. These may not seem important at first, but the data from these reports will provide information on the topics that your target audience likes and what would stimulate high engagement.

Optimind offers guaranteed first page ranking on major search engines or your money back.