All posts in SEO Tip of the Week

How to Find Blogging Ideas

Posted by on August 14, 2015

Blogging for search engine optimization (SEO, for brevity) is not at all straightforward and direct. In fact, it can be rather complicated. It is not always easy to do and it is not always as effortless as bloggers and writers alike want it to be. There are days wherein you hold all the ideas in the world and nothing seems to stop you from writing. But there are also days where your mind would be blissfully blank and ideas are not as plenteous as they should be.

These are the days where bloggers and writers torture themselves for hours thinking about an appropriate topic that they could write about. And these are the days wherein a writer’s block is the most dreaded predicament. However, it is a common erroneous inference when people think that it is difficult to write and that this is the main reason for encountering a roadblock in writing.

No. Writing is a relatively easy task. but finding topics is rather arduous. Most especially, if you need one that fits your keyword best and if you have a certain quota of write-ups as well as a designated word count to make, it’ll be even more complex for you. This is why writers and bloggers alike who get rather commonplace keywords (or even ones that do not get any at all) for their blogs write fast and publish their articles well within the time frame given to them.

Still, for those writers and bloggers who write articles for an SEO company that specializes in link building services, finding a topic is rather taxing. This is precisely why finding blogging ideas and topics that are especially fitting and appropriate to your keyword is akin to finding the Rosetta stone.

However, with the world in your hands at the tap and click of a finger, finding relevant information to your keyword or topic should not be so difficult. This is a common oversight most bloggers and writers have. This is because even if you are granted unlimited access to various information online, more often than not, finding one that is appropriate to your theme, your keyword and your blog is similar to winning the lottery – chances are slim. Additionally, you have to scour through millions to billions of relevant information online in order to craft the perfect article. Let’s face it; you just do not have that kind of time.

If you are a writer yourself who encounters this kind of problem every single time you are given a new keyword or a bunch of keywords that are rather uncommon, then this article aims to help you. This write-up aims to walk you through the different ways that you could potentially find blogging ideas for your next article.

In this post, you will find different ideas on how to do just that. However, before that, here are a few tips that should aid you in maximizing every blog topic generation technique offered in this post.

  • Synonyms and technical terms from successful posts and pages are your friends. Make sure to include them in your article as this will help improve your page’s relevancy and search ranking potential.
  • Instead of focusing on the target keyword of a relevant post, understand the topic being discussed instead and craft a comprehensive post from that.

Now let’s discuss the different ways to find blog post ideas.

1.)  Utilize and exploit the success of other website’s pages

This one is fairly straightforward. Most bloggers and writers are already using this technique currently. Additionally, this is one of the easiest blog topic generators. By getting inspiration from other brands’ successful posts or pages, you can tap into their success and generate convert-ready traffic. This is because these pages already successfully brought traffic to their blogs and has traction on other blogs. That’s why, you can be assured they have potential in sending organic, social and referral traffic to your blog as well.

2.)    Answer the queries your target audience seems to have

To utilize this technique, there are several question-and-answer based platforms online where you can find and potentially answer the questions your audience has. Most of these queries are found in Yahoo Answers and Quora because these two sites are user-friendly and extremely trendy and popular for beginners to certain topics. Create a profile and select a niche and read through the most popular questions. From there, you can generate an article that would potentially attract readers.

3.)  Explore other sites

Look for other sites that host popular content and identify their most-shared content around the web. From this, analyze what is trendy and what has been big recently. You do not necessarily have to zero in and focus on your niche only. Browse various popular articles online and observe how they craft their headlines and the type of format that they use. Look at how they present their content and peruse their feedback. All these elements can be of real help to you when you create your own topic and your own content.

4.)  Know what your audience wants

Never make assumptions on what your audience wants to read. Remember, they are reading your articles for a reason and they are not as well versed about it as you are. Do not write your articles as if you are conversing with a pundit. Keep in mind that your audiences are basically novices so craft something that they will enjoy. To do this, you need to put yourself in their shoes and think of the type of questions they might ask. From this, you can generate a blog that would aid your audiences and aid you in gaining traffic.

5.)   Read and write a lot

This technique is pretty obvious, but largely overlooked. This is because most writers and bloggers no longer have the luxury of time for extracurricular writing and reading when they have a quota to meet. However, should spare time be available, never neglect reading and writing as this helps you get fresh ideas and a different point of view and another perspective. Writing often will also help you polish your skills. As the age-old saying goes, the more you do something, the better you are going to be. Designate at least thirty minutes of your time every single day to writing. It does not have to be groundbreaking and inspirational. Just make sure you do write every day. This will help you when you encounter an obstacle when it comes to crafting articles.

In sum…

It is not always easy to find topics for our blogs. No matter how hard we scour for resources and relevant information online, there are just some topics that will evade us. Writing will become more arduous than it was fun. But, it is important to develop a momentum and the tips offered above will help you do so. Once a flash of inspiration hits you and gives you a stride, you will realize that generating ideas is not that difficult at all.

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How to Consistently Produce Thought-Provoking Blogs

Posted by on August 5, 2015

www.coschedule.com

 

So you have sat down, had your morning coffee and booted up your computer. This week is going to be like any other week with ideas flowing from you as easily as how you made your morning coffee. You certainly expect to have your work journal lined up with several topics and with their corresponding target dates by the end of the day. Yep, you certainly have it figured it out. Any time now — just any time now — you would begin firing away on that personal computer and have your fingers relentlessly drumming on the keyboard.

 

But the more you stared at that white screen and that persistent blinking cursor, the more annoying it became and you obviously grew more frustrated. As you tap your table, you want to lash out a million or so expletives. This was supposed to be easy! You took this job for a reason and now it feels like your idea well has run dry. As you roll your pen up and down your palm, a bright flash and an impulsive stroke of genius suddenly illuminates your otherwise darkened head. You decided you were going to do a fascinating piece about how insurance affects our daily lives. It was profoundly brilliant and you distinctly wondered how it took you so long to engender this idea. As your shaking fingers hover over the keyboard, your monthly editorial calendar beckons you to look.

 

You do not want to because you know what would happen if you do. But then you knew you had to, so you sighed in resignation and took a peek. Crap. The topic you thought you cunningly thought of has already been done three weeks ago, by you no less, As you shook your head in defeat and disbelief, you thought your brilliance just might have run out. You want to produce something thought-provoking, something inspiring, something clever and something your potential readers may actually want to read. You do not want to produce blog articles and posts simply for the fact that you want to meet your weekly quota.

 

No. That would reduce what you are doing into something most people would call “work.” When you produce articles and pieces, they are not simply because of work, they are what you would consider, your art. These are your masterpieces, your babies if you may say. Many might accuse you of being a perfectionist, but this is precisely why the mortifying thought of producing anything less than stellar is unacceptable and downright terrifying.

 

However, it is a reality that most people are unaware of the demands the writer sets upon himself or herself. Particularly true as not everyone is born a writer. But now with each idea you come up with sounding more absurd and more unoriginal than the last, you begin to wonder if you had not only managed to meet your monthly quota but used up your quota for clever ideas as well. You begin to wonder if you should just think of a substandard topic and get on with your writing. Then again, you were exceptionally known for your riveting and novel ideas which would mean choosing the easier alternative is unthinkable.

 

So, how do you accomplish this? Not to mention you have your SEO Company to take into account for the insertion of keywords in your write-ups. You cannot even think of a topic, let alone insert a keyword. To date, this has been your biggest dilemma. However, this is not an unlikely occurrence considering that bloggers, content providers, and writers alike are battered weekly for topics and ideas.

 

Surely, even if one is exceptionally gifted with the talent of prose and eloquence, there is bound to be a day where your topics may sound redundant and inauthentic. But, of course, as masters of our art, we do want to avoid this from occurring in a month or broadly, for occurring at all. Just how do ordinary writers like us hurdle this inevitable obstacle of sounding repetitious? Well, let this article serve as a guide as it offers you tips on how to come up with thought-provoking blog posts and articles.

 

1.)  Capturing and Honing Your Ideas

 

The human mind, like everything in this world, is finite. There is no magical entity in existence that would grant you original and riveting concepts. But there are ways to produce authentic ideas with consistency. First on your list is to internalize your subject as this is where your base is. Be knowledgeable about your niche and be the first to know about the newest innovations. Educate yourself and strive to push your knowledge to the forefront of your subject. This is where a pool of ideas resides and where you would make a discovery of them.

 

Secondly, you should collect your ideas the moment they enter your head as you encounter dilemmas and as you discover solutions for them. This is pivotal in unique content creation. Next on your list is to foster your independent thinking. You should at least have an opinion and stand by it. Go against the conventional thinking if you may. Most especially if your line of thought is not commonplace. When you do research, make notes and consider the points as well as the counterpoints.

 

Additionally, you should learn how to develop your personal ideas. Develop personal opinions in various subjects and have a journal where you can connect topics you will soon be making for your blog. This is where you cultivate your idea seeds and where you will soon make a harvest. Lastly, push your core message and discover what is important to you and align it to the needs of your readers. This is the compelling message that should be in your content.

2.)  Writing Inimitable Blog Entries

 

With the vastness of the web, it is next to impossible to have unique and fresh topics. However, as writers, we can bring a fresh new spin to existing topics with our unique insight, voice and style. To accomplish this, you need to act quickly. The faster you act, the fresher your content is. This would give your posts a reputation for being trendy as well as newsworthy, making it a must-read for potential visitors.

 

Secondly, you need to connect using your voice. Be unique, write in your own voice as it will help identify you and revel in your authentic approach in providing content. Let’s face it, in a world of thousands of writers, would you really like to be just like everyone? Get your voice discovered and let your audiences discover you. Apart from that, it is a good idea to experiment to innovate. Brainstorm ideas and do some experiments, if you may. Advancement comes at a risk; so,  if you push your thoughts forward, never be afraid of this. Instead, give them a try.

 

Lastly, coat your post with a clear and definite purpose. Grab your audiences’ attention and make sure their eyes never leave what they are reading till they reach the very end of your post. Make your post compelling and entertaining enough to read. There are innumerable numbers of inspiring write-ups in the English language alone. You have one post. Make it count.

 

3.)  Cultivating Your Originality

 

If there is one thing a writer wants to be, it is to be original. He or she wants her work to be groundbreaking and compelling. However, one writer cannot hold on to that originality he or she once had for a lifetime. To illustrate, say the word “authentic” a hundred times on your head. After a while or so, you will give yourself a headache. And the word itself would feel so out of place and unoriginal. More often than not, you will begin to question if it was a real word at all. Do not let this limit you, corner you and slow down your writing.

 

Great ideas need time to brew. It means to say you will most likely produce a lot of mediocre articles before something totally riveting and original takes form. But just because it is not happening yet does not mean you have to stop writing altogether. Just enjoy your craft and appreciate that you are able to produce something. Educate yourself on your topic and your niche. Do this and original ideas will eventually come to you.

 

In sum…

 

Anything considered art requires real, driven and intense passion. This is especially true if you want to be original and consistent at the same time. You will feel this incessant need to write and bleed all over the page. You need to tap into this insurmountable energy and feel the very importance of it in your very veins.

 

Say something you have full confidence in. Say it with conviction. Your audience deserves it as much. These are your thoughts, and this is precisely where originality comes from. Let your ideas fly. Remember, originality is not found in just one source. It is found in the connections and experiences you encounter. It is found where the ‘you’ becomes a ‘we’ and where ‘you’ makes a ‘we.’

 

Write to foster your ideas. They may not always be novel and groundbreaking. However, for every single word you type, you are driving yourself closer to originality than the last word you have thought of.

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10 Quotes from the Content Experts That Will Keep You Motivated

Posted by on August 3, 2015

Have you ever tried staring at your paper for minutes with an empty mind? Have you ever feel like you don’t know what to write and where and how to start you first sentence? Writer’s block. Every writer struggles with it, and it is inevitable. We lose our inspiration and we don’t feel like writing at all. However, if you are working in an SEO company, it is a must for you to come up with fresh ideas for your content. Not an easy task to do, right?

As a content marketer, we want our writings to be perfect, but we also want the paper done as soon as possible. The undeniable truth is that writer’s block strikes any time of the day, causing us not to have any content output at all.

Well, sometimes, you just need a little break from what you are doing and take the time to organize your thoughts and things around you. And since professional writing is as fiercely competitive as it is desired, a little bit of motivation from the content experts might inspire you to do more and be better than what you did before.

10quotes

1. “Content is the reason search began in the first place” – Lee Odden (TopRank Marketing)

Content marketers play a big role in other people’s lives. When people need to know something, they search for contents that can address concerns. We marketers provide these people some information about various topics. Without content marketers giving information, there might not be enough things to know and learn.

2. “Ask yourself, what simple twist on a familiar theme will entrap your audience?” – Drew Davis (Brandscaping)

One of the reasons why people try to search something on the web is because they want to know something. They don’t search a particular thing that they already know unless they want to verify the info that they already have. That is why, it is a must for us content marketers to make interesting and informative contents that can immediately grab the readers’ attention. Getting their attention is critical in our line of work. But without those catchy twists on our content while not deviating to our main goal which is to inform our audience, then it might be impossible for us to let them engage.

 

3. “Content is anything that adds value to the reader’s life.” – Avinash Kaushik (Google)

Writing content is not just merely writing, we write for our readers. We want to make them feel that we, content marketers, contributed to their knowledge. That is, through writing and giving them the information that they need to know right when they need it. Isn’t it a great feeling knowing that we are a part of their growth?

4. “Content: there is no easy button.” – Scott Abel (Content Strategist)

Content marketing is definitely not easy! If you are serious enough on making your readers feel that you are a part of their learning, then you also have to be serious in coming up with fresh and engaging topics for them. And yes, this is not easy, too! The struggle is real! Well, if you feel like you are struggling with keeping the fresh ideas flowing, why not take a little break, breathe some fresh air and of course, research!

5.  “Useful + Enjoyable + Inspired = Innovative Content” – Ann Handley (MarketingProfs)

As a content marketer, if you are going to put yourself on your reader’s shoes, you definitely do not want to read crappy contents, right? Thus, it is important for us to know how to make our contents useful to them. For instance, we must be adept on knowing how our content can help them increase their learning and how they can apply it on their everyday lives.

6. “Be the best answer.” – Lee Odden, (TopRank Marketing)

There are thousands to millions of answers people can get with just a single search. Naturally, they cannot read these answers one by one. Gather and select – that is one of the things people usually do to find the right and best answer to their questions. Creating a content that would be the best answer for your readers increases your credibility as a content marketer.

7. “If your content isn’t driving conversation, you’re doing it wrong.” – Dan Roth

Again, the purpose of creating content is readers’ consumption as they will be the one to receive and utilize the content. With this, your content should be written as if you are talking to them in person. Isn’t it great when a person seems to be directly talking to you? If your readers feel that they are out of the picture, they might feel that your content is not intended for them and they won’t read it.

8. “A successful content marketing strategy is dependent on how well you know the customer’s information needs. Listening is required.” – Joe Pulizzi

The number one reason why content marketers exist is to create good content for the readers. If we fail to meet their expectations in giving them what they need, we are only defeating our duty and responsibility. We cannot make good contents if we don’t know what kind of content our readers want to read, what kind of content that can best answer their concerns, or what types of contents can change their lives forever. Without listening to their needs, it might be hard to meet those expectations on our end.

9. “New ideas are sometimes found in the most granular details of a problem where few others bother to look.” – Nate Silver

Our mentors, whose opinion we respect the most, usually tell us to think out of the box, think big or think beyond our imagination. Yep, that’s true. However, there are certain things that can be found in small things which we most likely to skip, thinking that these are just “small.” Such a small thing can be made into a bigger and more engaging idea for your content. Well, technically, you are also thinking out of the box hence you were able to notice the small details that others did not bother to look at at all.

10.    “The future of content marketing is in your hands.” – David Hahn (LinkedIn)

Living in this generation, it is impossible for the people not to rely on the web. Whenever they want to know something, the web is their best friend. Of course, as a marketer, it is our duty that we give the information that these people need. We are the one who can help them with whatever concerns that they have in life. There is the unyielding need for content. And in order for us to be part of their growth, we must give them the best content that they need now and what they might be needing in the future.

Being a content marketer is not as easy as you might think it is. There are various things that must be taken into consideration before going public. Sometimes, we have to think twice or even thrice whether our target readers will going to read our content or not. If they aren’t reading it, then, as Dan Roth says, we might be doing it wrong.

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Top SEO Faux Pas

Posted by on July 23, 2015

seo faux pas

In these current times, websites are no longer considered a luxury, it is a fact that they are now a necessity. Websites  are vital to the growth of a business in nearly all industries to remain competitive. And because of this, SEO (search engine optimization) strategists have come up with various ways to stay on top of the business. This may involve optimization that offers link building services and would grant you guaranteed SEO.

So, you have created impactful, information rich, compelling and great engaging content. You value the necessity of responding to a reader and customer feedbacks are an extreme boon for the existence of your website. You make essential adjustments, use correct header tags, utilize and source images legally and write attention grabbing headlines. You have managed to do everything in your capacity and to your knowledge. This should all have been efficacious in giving you exemplary results, right? But you may wonder, what are you still doing wrong?

It may have escaped your attention, but you may have been adopting increasingly aggressive marketing tactics that are more likely to harm your website visibility in search engines instead of helping it. You may be doing this in a misguided attempt at getting more views and in an injudicious competitive spirit. Shall you continue doing so, your website visibility will most likely tank in the long run.

If you think you may have, this article helps you become aware of it. Check the list below and see if you are committing any of the said SEO cardinal faux pas.

  1. Keyword Over-Optimization

Before the advent of Google’s Panda and Penguin algorithms, overuse of keywords (otherwise known as “keyword stuffing”) was a common practice. Yet website owners rarely experienced any adverse ramifications over this. Today however, search engines have become increasingly complex and Google, in particular, is continuously tweaking and altering its algorithms to reward content that is high in quality while penalizing low-quality content.

Nowadays, stuffing a page with keywords in an attempt to make it rank higher for those phrases is not only ineffectual and impractical, but it will tank you rankings as well. This is not only an example of an ineffective tactic that may have negative repercussions but should this particular tactic be identified by Google’s Panda algorithm, the website may be subsequently removed from Google’s search results.

  1. Insufficient and Infrequent Content

Keeping website content short and sweet may have been the primary focus for years. Recently however, this focus has shifted. The current trend among search engines is that they prefer pages with information-rich, in-depth and compelling content. Should a search engine encounter a page without so much content, it would potentially conclude that this page is low in quality. These contents are considered “thin contents,” ensuing to less visibility in search results.

Publish quality, valuable, informative and relevant content in order to ensure that your website remains competitive today. Generally, articles that include properly-formatted images and videos tend to rank better in search engines, have higher engagement with readers and get shared more in social media.

Google wants to display content in its search results that people will appreciate and like. So give your website a closer inspection and see if anyone would really love it. If not, remove the offending content or combine it with other content to create something better that would be valuable and shareable.

Apart from sufficient and compelling content, a lot of website owners do not quite understand just how essential consistency and frequency is when it comes to content publication. Succinctly put, there is a definitive link between publication frequency and search engine rankings.

  1. Broken Links

“Broken link” is the term given to a hyperlink that no longer redirects you to its intended destination. This is rather cumbersome for readers who were already won over by your lengthy spiel and your promise to deliver. Furthermore, it makes your site unreliable as well.

Sites naturally accumulate broken links but this can be a major nuisance to your visitors and Google does not appreciate them either. But if they are supposedly natural, why would Google penalize you for them? Well, the simple reason is that bad links will earn you a bad reputation which would cause a ripple effect. Online, people or businesses with adverse reputations are not viewed as authorities on anything.

And along with that, Google downgrades rankings on sites with many issues such as this. So clean up your site and make sure broken links are remedied.

  1. Unnatural Link Building

A common mistake among website owners is having the misguided impression that buying links is a speedy and effective way to boost their site’s search engine rankings. While quantity and quality of inbound links are a major factor in the search ranking algorithm, unnatural inbound links can trigger devastating penalties on your website.

Fact is, Google has been rather clear regarding their stance when it comes to the purchase of links. Simply put, Google does not like it and are quick to punish any site found to be building unnatural links. The bottom line is learning how to build your links naturally.

  1. Building Too Many Links on Your Homepage

A website would look contrived if it only links back to the homepage. One of your SEO goals should you want results is to make the backlinks profile look as natural as possible. A lot of online businesses get too excited about ranking their homepage, making them forget to build backlinks to other pages.

Instead of building hundreds of links to your homepage, you should split these links to your blog posts as well. This factor would make your website rank better in Google.

 

To conclude…

Managing a website along with a business is not exactly an easy feat and it is extremely time-consuming. Furthermore, with the added responsibility of keeping up with changes in the SEO industry, it is rather difficult to keep up with the changes in the SEO industry. It is also difficult for business owners to have a clear idea of what to do when it comes to implementing a good SEO campaign. It might be easy to understand why business owners commit these mistakes, but it does not excuse them all the time. By now, business owners should exercise more caution and be more proactive in the pursuit of beneficial SEO techniques.

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SEO Basics: Ways to Optimize Your Website

Posted by on June 24, 2015

 

               

yoptimize.me

Search engine optimization or SEO is one of the most essential tools in online business marketing. It is fundamental as it is necessary, as it will assist you in positioning your website correctly so that it can be found at the most critical points in the purchase process or when people need to find what they are looking for and that should be—your website. Basically, if you are a business owner looking to get your business out there, advertise online and have more people know your brand, you might as well engage in the services of an SEO Company. SEO companies will help you give your brand recognition as well as herd potential customers and clients to your website, resulting in increased web traffic.

However, if you want to maximize your website’s potential and make the most out of the services of your selected SEO Company, there are also several ways you can optimize your website for SEO use yourself. Key questions you should ask yourself are: What are search engines looking for? Is there a way to build your website in such a way that will please visitors and potential customers as well as Google, Yahoo!, and other search engines? After you have thoroughly assessed what your website needs and answered these questions, here are the ways you can optimize your website:

 Use Keywords that are laced with Common Sense

This one is rather obvious. But to elaborate, you need to ask yourself who your potential clients and visitors are? Who do you think is going to look for your services or products? And how do you think they will formulate their search? (e.g. What keywords would they apply and type into search engine boxes?) Do not stress the details. If you have a pastry business that specializes in making cakes, keywords will most likely be cake, desserts, oven goods, sweets and so on. If you want people to know where your business stands and operates, your keywords may include your area. Should your area be somewhere along Luneta St., you might want to include that in the keywords you select and use.

Identify your Primary and Secondary Keywords

In addition to using your keywords as tags at the back end of your website (which we will get into later), it is important to use the most significant keywords as content at the front end of your website. Select those keywords, which you think have a great chance at becoming one of the top results for a particular search. Try formulating questions from your potential visitor’s perspective. For example, does your pastry shop have a low calorie option, a sugar-free selection? Having “pastry” or “cake” simply as a keyword would be a fatal choice for your primary keyword as this is an umbrella keyword that encompasses millions of others websites dedicating to pastries and cakes and you would not want to compete with that.

It would also be great move to qualify your primary and secondary keywords as much as possible in order for you to target and corner your niche market. Choose keywords that would potentially and significantly lower down your competition. Get creative and think of subcategories instead of plainly just categories. Qualify your keywords with something descriptive to eliminate potential competition in the search results.

Use keywords as your Tags

Be resourceful and utilize the “tags” section of your website to your heart’s content. Key in any and all the words and phrases you think are related to your topic, separating each word or phrase with a comma. View it from every aspect and angle. Think of all the ways that might draw potential visitors to your business. Contemplate on what makes your business unique; what sets it apart from the others. Do you offer anything that makes you so special? Is there anything that might set you apart from other businesses that are roughly in the same line as you are?

These are the focal points you need to consider in order to generate more unique keywords and have people discover your website and your business better.

Hyperlinking Keywords in Your Website Content is helpful

Words which are hyperlinked and are emphasized are considered especially relevant on your website, they are the meatiest portion of the content in your website so be wise and creative in utilizing them. Hyperlinked words get an extra bonus with the search engines when they are hyperlinked to other pages with the same hyperlinked keywords. Because such is the case, ensure that your hyperlinked keywords go on and lead to another hyperlinked keyword. In fact, the more akin your hyperlinked word is to a Russian Doll, the more efficacious it will be.

Produce Pertinent Incoming Links         

Teamwork is essential in optimizing your website as well. This is where other websites come in, and they can be just as useful to you as you are to them. This is the reason why you should be sure to reach out to others in your field (cross blog as much as possible). And when you do contribute content for someone else’s site, you will not only get access to that particular website but you will also have their website pointing at yours (through hyperlinks in your content and blog post). Of course, you should also have the courtesy of promoting that individual’s site through your own network and website. This encapsulates every online marketing strategy you have such as social media pages and your mailing list. It would also be a wise practice to ask writers to contribute content to your site and have him or her promote that particular post throughout her network. This would increase the links indicating and pointing to your site.

In sum, SEO is one of the leading ways to get your business noticed and is one of the most effective online marketing tools. You should always keep SEO at the forefront of your mind and follow the wisest and best practices to fully maximize your website’s potential. SEO Companies are an asset but they work best when complemented with your very own efforts in maximizing your website.

 

 

 

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A Guide to Making Effective Articles for SEO Use

Posted by on June 22, 2015

www.textboss.com

Content is the crux of every marketer’s business website, it is what gets the product noticed and herds in potential customers and clients. It also gets the word out about your business. As marketers, content creation is a large part of what we do and writing well-optimized content that is not only rich in information but effective as well is imperative. With so many competitors online and with SEO Philippines progressively getting better, it can be quite difficult to be a top SEO Company, which is why great content is necessary to stay at the top of the SEO chain.

Creating content that is search engine optimized is essential as it helps Google and other search engines rank it on search engine results pages. Failing to do so would result to a diminished visibility, which in turn will cause a negative impact on the ability of potential customers and clients to find you.  Fact is, poorly written less optimized content can render you invisible on the web. Writing articles in no easy task, but writing articles for SEO use is even more difficult. Among the new terms you will often hear when it comes to web content, SEO is probably the most common. Understanding it is the first step but putting it into practice is an entirely different story. However, you do not need to be an expert in SEO in order to create SEO-optimized content. All that you have to keep in mind is that you are writing for people and not robots.

Furthermore, it is important to consider that writing content for people means that your writing should deliver the things your potential customers and clients and prospects are looking for. It should not just be a whole block of words with keyword stuffed content that reads more like a random jumble of terms than a cohesive content. No, it should be a riveting read that is rich in information. Balance is key. Search engines want to serve quality search results that highlight fresh, informative and authentic content. They want to deliver answers that fit the context of what it is that searchers are trying to seek. Use this to your advantage.

Here are 6 tips you can try for writing effective SEO content.

 

I.  Use captivating titles that capture your readers attention

Much like how the cover of a book gives its readers its first impression of the contents inside, your title should be able to convey what your article is about at a glance. Take note, your title is a brief summary of your entire piece. Though titles should be able to capture your readers’ attention, avoid being gimmicky. You may attract readers initially but if they see you are being deceitful as a strategy to grab their attention, you will lose readers in the long run.

 

II. Utilize attractive visuals and images to give life to your content

Images and visuals are the spice of every content; they give your article a personal touch and a bit of life. They give your otherwise boring looking article colour so your readers would not be staring at a plain block of words while reading your content. Add pictures, slide shows, artwork and infographic to your written pieces. This will not only break the text portion of your article but make your article more visually appealing as well.

It is ideal to use visuals that are your own creations but if this is not possible, make sure you get permission to use them from the original owners of the graphics and give credit where it’s due.

 

III.  Strategic placement of keywords

More than ever, quality content is really the core of getting your webpage noticed which is why you should know how to utilize your keywords. Do keyword research and know what people are searching for in relation to your content then use that information to guide the creation of key content areas. Don’t use too many keywords or repeat the same ones over and over because this would compromise your content and will make it difficult for search engines as well.

 

IV.  Lists are your friend

Giving your article a brief description then elaborating the finer points through the form a list will make your content not only easily readable but scannable (meaning it makes it easier for search engines to find). It will also draw in readers as they are easy to comprehend and the thoughts you convey are presented in a direct and concise manner. Lists will tailor your content to be succinct, your thoughts neat and organized. Blog posts are not meant to be long-winded essays; so keeping your ideas short and direct keep your post on point so that you can focus solely on one topic (and keywords) without going off tangent.

 

List would also entice your readers to finish perusing your article entirely as lists are relatively short and easy to comprehend, appealing to both readers and search engines.

 

V.  Content should be easily shareable

One of the main goals of writing articles and posts for SEO is to garner traffic onto your website. You may have written the most information rich post, the most entertaining and dazzling piece that’s perfectly optimized for search engines yet all this would be rendered useless if the post is not being shared defeating the purpose of writing the article in the first place.

It is important to make sure your site has push buttons for social media sharing for all the social media platforms. If you are working on a piece for press release, include links so people can conveniently access images and more information.

 

VI.  Storytelling is a creative way to craft articles

Mix it up once in a while, do a content that is not only creative and a riveting read but a different one as well. Tell a story; captivate your readers. No matter the topic, it is always best to start your piece with a short but otherwise creative story to engage your readers and keep them reading. After all, nothing beats quality content that is well written and houses interesting and relevant information.

It is always possible to go back and tweak your content to optimize it for search results. But as the core of garnering website traffic, one should not compromise compelling and entertaining content for optimization. Even when you harness all the optimization techniques in the world, if your content is not read, shared and discussed, it would be not much help. So in sum, write quality content not only for SEO use but for your readers as well. Remember you are writing for people, not machines.

 

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NEED TO KNOW TIPS FOR EFFECTIVE KEYWORD USE

Posted by on June 11, 2015

www.advancewebrebranking.com

When you look up the term “keyword” in the dictionary, you get various depictions of that compound word. But as defined by Merriam Webster, it denotes three descriptions.

  • The foremost description states that keyword is a word that is key.
  • Secondly, it states that it is a word exemplifying the meaning or value of a letter or symbol
  • And lastly, Webster states that it is a significant word from a title or document used especially as an index to content.

To an ordinary person, this word connotes nothing more than what they would look for in a word search, a ping when they read essays or perhaps they might regard this as the word of highest importance.  However, the select online savvy do not limit themselves to the descriptions Webster and the ordinary man has set.  Although not necessarily obsolete, the portrayal Webster has for the term is rather limited but this article aims to expand on the third explanation given by her. Specifically, this write up aims to serve as a guide on how to use keywords effectively.

Gone were the days wherein keywords were nothing but short and rather simplistic terms used in order to look up a very specific description or connotation. Nowadays, simply typing in a single keyword into a search box can generate expansive results and redirect you to a thousand pages containing just one word. This is where SEO Companies come in offering various Link Building Services. With innumerable and diverse content online, writers and content providers alike are in a stiff competition to give their content as much visibility as they can. With so much online competition going on, writers, bloggers and content providers alike should be innovative when it comes to the articles they publish.  Moreover, to increase the chances that their content will be among those seen and clicked, they should not only publish relevant and compelling material but use keywords effectively as well.

So how do writers, bloggers and content providers harness the potential of using effective keywords? This article offers you different tips as to how:

1.)    KEY PHRASES NOT KEYWORDS

In the ever-progressing online world, it is a huge misconception to use the term “keyword” to what users type into search boxes. In fact, there is no bigger misnomer and inaccuracy when it comes to this term. In reality, the term keyword has never been more obsolete and archaic than it is now. To be precise, “keyphrase” should have long replaced the ubiquitous term but since it has pervasive value we shall stick to it. The fact of the matter is, I am rather constrained this term because it is what it is universally recognized and is coined as such, but I digress.

To illustrate my ramblings, one need not go further than what one would normally type inside the search box. Today, when a person keys in a single word into a search box, it can be surmised that he or she is looking for a brief description of that word or at the very least a photo of that particular word. He or she is most definitely not looking for an array of content related to that specific word which renders the usage of purely keywords only completely useless.

As an example, when one is trying to search something online, their entries generally take on the form of a query. Some examples would be:

* How do I know I am pregnant?

* Which store nearest to me has Chinese takeout?

* Where can I find the cheapest hotel?

As seen from above, searches generally take the form of a question. Certainly, if one were to key in just the word “pregnant” and “chinese”, it would yield unimpressive results. This is why content should rely more on key phrases rather than keywords alone.

2.)    AVOID KEYWORD VANITY

It is coined as “vanity keywords” because more often than not (also as matter of convenience) people do just one search and select the single broadest keyword and see who ranks highly.  However, in almost every case, focusing on many specific keywords (that closely match the services, products and etc.) that one sells or serves seems to generate a better result and delivers a significantly better return of investment.

To have a better understanding of this tip, it is best to exemplify this with an example. Let’s take a root word that does a good job at detailing and describing what I am purportedly selling. As an instance, let’s say I run an online store selling branded apparel. In order to rank highly, the keyword “clothes” would be probably rank first in my search engine marketing goals but this would be useless as it would not be profitable seeing as it would not drive the relevant traffic to my website. From an organic SEO perspective, this is because it is highly unlikely to rank highly for this specific keyword unless you are a huge and highly authoritative site (or otherwise clothes.com) seeing that Google recompenses keywords that match website addresses.

In such case, it is best to utilize more specific keywords like shirts, jeans, skirts, crop tops or Forever 21 dresses.  In addition to the competition for these terms being less fierce, from an SEO perspective, these more specific and particular keywords are going to generate a significantly higher conversion rate to purchases on your website.

3.)    KEYWORD REPETITION and DENSITY

There is value in repetition. One might argue that it would render one’s content unreadable to its readers with all the verbiage and technical terms. But what most fail to realize is that repetition is perfectly fine provided that the whole meaning of the phrase is adequately varied. To be succinct, keywords like ‘branded clothes’ and ‘branded clothes online’ are basically identical, and the content it might yield associated with both keywords might be the same. The key concept to bear in mind is that you want to choose keywords that best relate to the content present on a webpage or a website. Do not, under any under circumstance mislead your users (You will only lose consumer trust and it will most certainly not fool Google)

4.)     COMPELLING CONTENT STRATEGY

Keywords might be the crux of your content but that does not mean you should forgo content relevance and competence. Keywords should guide overall content strategy but this should be complemented with driven, expertly written and relevant content.

Ideally, content and keywords are thought of linearly; building a website and then launch search engine marketing campaigns to usher users to that website related content. But content strategy should be a circular process as keyword research reflects both what users are seeking and the way that search engines think keywords. This helps formulate a content strategy.

In order for a website to be phenomenally successful, content should never be static (and continue milking greater results from it). Instead, it should leverage the existing needs of users and use that knowledge to the creation of the best possible user experience.

In turn, this will be rewarded with higher rankings, a significant increase in traffic and a higher return of investment for marketing efforts.

 

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7 Simple Must-Asked Questions to Have a Winning Content Strategy

Posted by on March 20, 2015

Strategically, with the help of any SEO consulting services, we can have higher traffic and ranking than the other sites and blogs. However, even when we seek SEO services,  it is still not a guarantee that we can achieve our desired rank when we have a poor and crappy content. We all know that content is the heart and soul of a site or blog.

 

manobyte.net

manobyte.net

Creating an engaging content for your website can be demanding at times. Implementing a content strategy itself needs our full attention. What more when it comes to creating appealing and engaging contents? Basically, the content must be precise and direct so the readers can easily and clearly understand what you want to tell them.

Writing a content means writing down your ideas. But sometimes, ideas won’t just flow more so when our minds are already tired and empty. A winning content observes and follows a good content strategy. Here are some of the must-asked questions if you want to have a winning content strategy.

  1. Who are your users/audience?

As a writer, you can’t write a content if you don’t know who your audiences are. To whom are you writing for? Who are these people that you want to impart your ideas to? And who are these people who would be interested and willing to read your articles or blog posts? These questions are essential for you to answer to identify your target audience.

You can’t determine the specific traffic on your site if you fail to determine your target audience. Also, you can’t identify what kind of people who usually visits your site or blog in terms of demographics. You may have a lot of target markets which can be difficult to write for, or you may have an ideal target market who you think will be interested in your contents.

Knowing your target market is a prerequisite of focusing more correctly on that particular market. such a process may boost the traffic to your site and let you obtain more qualified leads. Well, that is, aside from having better and higher page ranking on the search engines.

  1. Who are your competitors?

To know and identify your competitors mean that you are up for the challenge in a competitive world of online content consumption. Knowing who your competitors are is one way to being proactive and strategic enough especially when they want to take you off guard and copy your strategies.

If you are smart enough, however, you can get some of the ideas from your competitors. For instance, you may determine how they manage to have a successful content strategy particularly when it comes to letting the people stay and being engaged in the content they made. It is a matter of who gets the idea first and how you act on the idea. It could be you or your rival.

  1. What can you offer?

Since you already know your target audience and your direct (and even indirect) competitors, the next thing you must consider is what can you offer to your target audience that your competitors may not necessarily copy or imitate. That’s your unique value.

Some of the questions worth pondering are: What kind of content these particular groups of people need to know? What else can you teach them that they still don’t know? What kind of content will you give to them that they may be interested in?

Always remember that there are thousands of digital marketers who write and publish the same content as you do. The only way your content can stand out from the others is to make your contents unique, valuable, informative, relevant, interesting, useful and engaging.

  1. What does your target audience need and want to hear?

If you don’t have any ideas on what kind of content you should be writing for your audience, try being active online. It is necessary to socialize online so that you’d know what the trending topics are and for you to fit into the crowd and to your target audience. When you do, you know what kind of topics that they want to know.

You can get ideas by interacting with the other online writers also, perhaps through forums or any other social networking sites. Grab that idea and make an engaging content out of it for your target audience. The more engaging and interesting your topic will be, the more people will be reading, liking, commenting and sharing your content. In short, an engaging content is a magnet for worthy interactions!

  1. What is the purpose of your content?

Now yo know what to write about, the next thing you must consider is to know what is the purpose of the content. Is it purely for traffic and lead generation? Is your content intended for selling? Is it for entertainment? Will it be informative or educational? Is it intended for the kids or for adults?

It is important to know the purpose of your content so you may easily align the topic with the right audience. You may also identify which category your content belongs to and for you not to be confused.

  1. How often should you publish content?

When you start blogging, it is now your duty to give your target market an interesting content that they might not know yet. You must have a schedule on when to publish since you are tapping on your readers’ expectation. Eventually, your readers will look forward to reading your blog on that specific day. Will you publish one article per week or every other week? Or even every day?

Publishing a new content on a regular basis is also a daunting task. You have to think of a new and interesting ideas. There are instances when you cannot think of anything to write. Just always go back to the basics of why you are  writing in the first place.

  1. How will you distribute your content?

Publishing your content is not enough. You need to let the people know that your website or blog exists. Knowing where to distribute or post your content other than your website is a way to gain more viewers.

Be reminded that in publishing, you must be careful where you are going to post your contents. Not all publishing platforms are created equal. If you want to gain more viewers, you have to post your article on the sites wherein there will be lots of people that may notice and read it. The traffic of your blog also varies on how you should distribute it socially.

Sometimes, we complicate things when, in fact, having a good and winning content strategy is as easy as answering 7 must-asked questions. The secret is in the basics! And the basics that we are talking about are discussed above.

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Guaranteed SEO: How to Keep Constant High-Quality Traffic on Your Blogs

Posted by on March 5, 2015

Having a guaranteed SEO and making your blog rise to the top rank in the search engine would definitely not be the end of the process of making your blog be known to the people. Keeping and maintaining your blog traffic would also be your duty to gain more readers that would engage in your blog posts.

brainshakers-interactive.com

brainshakers-interactive.com

Leaving your blog without maintaining its traffic is very risky especially when your blog post is already on the top rank on the search engine. You also have to consider thousands of bloggers who would love to have your rank and replacing it with theirs. You definitely would not allow this, would you?

Keeping and maintaining your blog traffic and making sure that the viewership of your blog posts are increasing would be a challenge. It is challenging since you have to consider the other things that readers would engage and must be engaged in while reading your blog. Not just viewing, but staying and reading your blog posts and then, interacting with the posts and other people who have read and interacted with your posts.

As bloggers, by profession or hobby, there are some points to ponder when you want to keep and maintain high-quality traffic on your blogs. And, here are some things you can do to make sure that your blog ranking would surely stay on the top.

Determine other blog topics or posts that are generating traffic constantly

Be mindful that that there are a lot of bloggers who also generates good traffic on their blogs. As a blogger, you also have to be observant on how other bloggers successfully generate and maintain good traffic. When you feel like your blog still needs more improvement, you have to act accordingly. Change the content  angles, for instance, to make your blog more noticeable.

You do not just observe, but you also have to identify and determine other bloggers that are capable of bringing high-quality traffic to your blog. Involve and mention them on your blog post, too. In that way, you are building a relevant support page that target the same search term and internally link to it.

Including quality links on your blog post can help enhance the visibility of your blog. Improving and constantly updating your blog for the better is also one way of maintaining and increasing convert-ready traffic on your blog. With this said, you have to know which blogs can help increase your traffic and which blogs do not offer any help.

Make the most of your marketing’s momentum

With all the efforts that you have been putting on your blog, there will be a time when your blog traffic will suddenly rise. It is best that you have to immediately identify the major source that boosts such traffic so that, you can have the same and better amount of traffic in the future when you need them on your blog.

There is a big possibility that the previous blog posts that you have mentioned in more current posts, for marketing purposes will receive page visits for the second time and most likely be liked and shared again. Don’t feel tired in giving compliments to the other bloggers. Since they will also voluntarily link your blog posts on their blog posts  and vice versa. That is the beauty when you have created a good rapport with other bloggers which also gives you a lot of blogging and rank-increasing opportunities. More about this on the latte part.

Always stay on the reader’s satisfaction

Constantly updating and improving your blog is a key factor here. Informing and making the readers happy and satisfied is your duty as a blogger. People usually depend on the information that you give. When they feel that you, as a blogger can be trusted when it comes to the things that you have already imparted to them, they will come back for more. They will do so for future reference.

Put simply, the more interested people are in your site, the higher the page rank your page will be. That is why satisfying your readers should be your number one priority. It is true they say that you have to write for your readers and not the bots.

Link out to influential people through socially engaging content

There are a lot of influential people out there who are mostly active in blogging that can also help publicized your blog. How? By linking them to your contents, involving them on your topic can attract other bloggers who are also aware of the influence of the blogger or topic you mentioned in your post.

Since most influential people are active in blogging, there are most likely to share your blog on various social media platforms that they have a direct and indirect control of. There is also a big chance that your blog will be seen and shared by the other influential bloggers in their respective social sites. With that, it will help your blog’s visibility in the search engine and any other social channels.

How can you do this more specifically? There are actually a lot of ways on how you can link or mention them on your topic. Influential people often publishes words of wisdom that may fit your topic; you can also quote them as your reference while using their own words. Or, you can also mention them by linking their blog post which discussed something related to your topic.

Network with other blogs

Mentioning and linking influential people or bloggers is not enough, you also have to create and build a good rapport to other bloggers as well. Put simply, involve other bloggers in your posts. Always remember that showing a good attitude and gratitude to other bloggers reflects your personality as an individual blogger. Starting and building a good conversation and sharing insights to the other bloggers will be an advantage on your part.

The question now is how you can effectively network with other bloggers? You can build a good connection with commenting or leaving a good remark on the comment section or even in their personal emails. Giving those compliments on how they are keeping up the good work, on how informative the contents are and how they can let the readers engaged with their topic work well in the blogosphere.

These simple acts encourage other bloggers to make their own work better than the previous one. With that, they will have a good reason to visit and explore your blog and more likely to share your blog posts on their site or any other social sites.

To make sense of it all, guaranteed SEO in this context refers to gaining, keeping and increasing high-quality traffic on your blog. Traffic come and go, but convert-ready traffic is sure hard to come by. Above are some of the strategies that bloggers like you may implement to secure their post in the top of the results pages.

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Tips to Boost Your Content Marketing Strategy

Posted by on August 26, 2014

Wondering if you can produce more content to increase your site’s performance but have been missing a lot because of too much information? You may even have been jammed by a lot of things online and can’t decide how to simply put the marketing strategy. Well, just like any other SEO company that is aiming for the same goal as you, here are some tips on how to boost your content marketing strategy and make those write ups shareable online.

Know your audience

Take time to research the demographics of the different social media marketing platforms you will be using to share. Continue to be updated on what your audience interests are, what they are doing and what their needs and wants are. By this, it would be easier for you to create the information you want to give because you now have the idea of what your audience’s continuing needs and interests are.

 

Keep content relevant

Check also what your customers are sharing on social media. By this, you can base your content on what you have extracted from those social media sharing. You can also keep track on what contents to write and to share. Making your content unique is also one factor to make your content strategy even more effective and worthy to be read and shared because it contains your audience’s interests.

Constant self-reference is a no-no

Direct your message to your readers to stimulate engagement. Make it more personalized by using the word “you.” In this way, your posts will directly address the interest of your community.  As much as possible, make it to a point that what you have as contents will illustrate the benefits your business has to offer and not just something that tells them what you are and what you do.  As social scientist Dan Zarella says, “Stop talking about yourself.” Instead, “start talking as yourself.”

 

Share what works

Content sharing becomes plausibly effective if you know which works or not. And by this, it would mean creating collaterals that are effective and efficient. Consider also your own time schedule and talents. There are different formats wherein you can communicate your message. Some examples are writing short-form articles, infographics, photographs, short product demos or instructional videos, etc. Choose which format is more comfortable for you which will not only reveal what your business is like, but also on how creative you can get in relaying a message to your readers.

Curate

In content sharing, curating can be a necessary way in order to create relevant and shareable articles. It may sound like a lot of work because curating would need a human being to find and read and qualify digital content that is relevant to your readers. There are advantages on why curating is also a good move for a business. It is because in sharing content from others, your audience will look to you as a reliable source for information on a specific topic. Moreover, it would benefit you on broadening the conversation with others within your industry from being a third-party content sharer.

Write headlines

And not just any headline, but unequivocally humane headlines. There is nothing more notable and read-worthy than a very humane content title. By this, it would mean making topics that are interesting for humans to read like lifestyle, food, home, news, business or technology and relationships, the least. These are primarily categorized as highly shared topics because they tend to be very ‘human’ by nature.

Topics that discuss ‘what we eat’ or ‘how we live’ make up a huge portion of what we share online. And that is a challenge for content marketers to begin directing headlines in that direction.

Measure emotional value 

Emotions are what best triggers a human’s interest. Contents that contain such emotion-driven words or images prompt your readers and may allow them to share these to their friends which can be of good use or to let them share the same emotion inflicted upon them. More so, measuring the emotional value of your contents would help you know which and what kind of contents you should focus on and write about.

Content can be properly viewed

Contents, in this case, should be properly viewed in such a way that it can be accessed across different platforms and devices. Most web traffic is now coming from mobile devices, but sometimes—if not all—content does not look good or convert well for mobile visitors. Hence, it should be noted that your website content should be optimized for smartphone and tablet devices, so that readers can effectively consume the content.

Responsive design is one solution to this kind of problem. With regard to website ranking in search results, it is important to take this into consideration because Google is now including this standard for mobile user experiences. So if your site is not providing users with a great cross-platform experience, you may be putting your site at risk of losing Google ranking as well as prospective customers.

Make navigation easy

Users should be able to easily navigate around your website and quickly find what they are looking for. Navigation is one key feature a website could probably make or break its statistics. It enables the readers scan through your website, read from left to right, top to bottom and see what they can benefit from your website content presentation. With just a few clicks, probably made the experience worthwhile for the readers, which means, sales.

Tell a story 

Telling a story may be as easy as 1, 2, 3 but doing so would mean making it interesting. You can present your product by making a brief story of how customers would solve an on going problem with your product by doing it in a creative way.

Provide product reviews

Customers would love to read legit product reviews especially when they are looking out for more details on how they could benefit from your products or services. Provide a platform that makes it easy for visitors to access product reviews and comparisons.

You should be trustworthy 

Your site visitors would want to know that you are a trusted business. By this, it would also mean a lot for your readers if they see customer testimonials on your site that would speak highly about your product and services.

Quality over quantity

This is pretty much explainable. Although sometimes, contents are just being disposed with no further research and are written without pure depth and for content’s sake, which is pretty much a flawed approach. More pages or copy does not equate more traffic, engagement or sales. What’s important is your content delivers value (whether informative or pure entertainment) to your consumers, and therefore your brand.

 

Brand your content 

Your contents should say a lot about you, even if it only means having an infographic or an image or a video that is being shared. Make it to a point that your content associates and at the same time, complements your business’ brand. And with that, it would not only mean having being remembered, but also, allowing your readers, consumers and your audience that it is you they are reading, sharing and talking about.

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